{"id":3157,"date":"2023-05-26T18:38:54","date_gmt":"2023-05-26T16:38:54","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/?p=3157"},"modified":"2023-06-09T11:31:52","modified_gmt":"2023-06-09T09:31:52","slug":"community-manager-reseaux-sociaux-communaute-digitale","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/2023\/05\/26\/community-manager-reseaux-sociaux-communaute-digitale\/","title":{"rendered":"Comment devenir un bon community manager ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3157\" class=\"elementor elementor-3157\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-263b8f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"263b8f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a73b62\" data-id=\"6a73b62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5926ded elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5926ded\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-1024x1024.png\" class=\"attachment-large size-large wp-image-3570\" alt=\"Community Manager Comment devenir un bon Community Manager en 2023? Les 4 conseils\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-1024x1024.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/photo-community-manager.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea4a8c9\" data-id=\"ea4a8c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-738cdf6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"738cdf6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment devenir un bon Community Manager en 2023? \nLes 4 conseils <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2810d4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c2810d4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-size: 12pt;line-height: inherit;font-family: 'trebuchet ms', geneva, sans-serif;vertical-align: baseline\">G\u00e9rer une audience virtuelle est un vrai challenge quotidien. En effet, le st\u00e9r\u00e9otype d&rsquo;un community manager est de savoir utiliser un minimum les r\u00e9seaux sociaux et le tour est jou\u00e9 <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f913.svg\" alt=\"\ud83e\udd13\" \/>\u00a0Supposant que c&rsquo;est vrai, une personne qui maitrise un peu les r\u00e9seaux sociaux, ne va pas vraiment savoir comment g\u00e9rer son audience, g\u00e9rer le planning des publications, analyser les statistiques, d\u00e9finir un plan d&rsquo;action, etc. A<\/span><span style=\"font-size: 12pt;font-family: 'trebuchet ms', geneva, sans-serif\"><em><strong><span style=\"margin: 0px;padding: 0px;border: 0px;font-variant: inherit;line-height: inherit;vertical-align: baseline\">lors comment devenir un bon community manager en bonne et due forme en 2023?\u00a0<\/span><\/strong><\/em><\/span><\/p><p style=\"margin-right: 0px;margin-bottom: 20px;margin-left: 0px;padding: 0px;border: 0px;line-height: inherit;font-family: Nunito, sans-serif;vertical-align: baseline;color: #444444\"><span style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-size: 12pt;line-height: inherit;font-family: 'trebuchet ms', geneva, sans-serif;vertical-align: baseline\">\u00a0Par cons\u00e9quent, je vous liste ici les 4<strong style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: bold;line-height: inherit;vertical-align: baseline\">\u00a0conseils<\/strong>\u00a0qui vont vous aider \u00e0 mieux cerner le sujet et les comp\u00e9tences dont vous avez besoin dans le but de bien g\u00e9rer sa communaut\u00e9 et avoir des r\u00e9sultats chiffr\u00e9s.<\/span><\/p><p style=\"margin-right: 0px;margin-bottom: 20px;margin-left: 0px;padding: 0px;border: 0px;line-height: inherit;font-family: Nunito, sans-serif;vertical-align: baseline;color: #444444\"><span style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-size: 12pt;line-height: inherit;font-family: 'trebuchet ms', geneva, sans-serif;vertical-align: baseline\">En revanche avant de vous \u00e9num\u00e9rer les conseils \u00e0 suivre, je vous fais part d&rsquo;une d\u00e9finition simple de ce qu&rsquo;est un community manager .\u00a0<\/span><\/p><p style=\"margin-right: 0px;margin-bottom: 20px;margin-left: 0px;padding: 0px;border: 0px;line-height: inherit;font-family: Nunito, sans-serif;vertical-align: baseline;color: #444444\"><span style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-size: 12pt;line-height: inherit;font-family: 'trebuchet ms', geneva, sans-serif;vertical-align: baseline\">Ready?\u00a0<\/span><\/p><p style=\"margin-right: 0px;margin-bottom: 20px;margin-left: 0px;padding: 0px;border: 0px;line-height: inherit;font-family: Nunito, sans-serif;vertical-align: baseline;color: #444444\"><span style=\"font-size: 12pt;font-family: 'trebuchet ms', geneva, sans-serif\"><span style=\"margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;line-height: inherit;vertical-align: baseline\">Allons-y <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f91c.svg\" alt=\"\ud83e\udd1c\" \/><\/span><span style=\"background-color: #fafafa;color: #333333;font-style: inherit;font-weight: inherit\"><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f91b.svg\" alt=\"\ud83e\udd1b\" \/>\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abce479 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abce479\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23bea3f\" data-id=\"23bea3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-418dde5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"418dde5\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;zoomInUp&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 8pt;color: #000080;font-family: 'trebuchet ms', geneva, sans-serif\"><strong><u>Auteur :\u00a0<a style=\"font-weight: var( --e-global-typography-text-font-weight );background-color: #ffffff;color: #000080\" href=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/salma-benjelloun-community-manager\" target=\"_blank\" rel=\"noopener\">Salma Benjelloun &#8211; Experte en Communication &#8211; Comment devenir un bon community Manager\u00a0<\/a><\/u><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1342a7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1342a7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8f101a\" data-id=\"a8f101a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22e66c5 elementor-toc--minimized-on-tablet elementor-invisible elementor-widget elementor-widget-table-of-contents\" data-id=\"22e66c5\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;_animation&quot;:&quot;shake&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__22e66c5\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__22e66c5\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__22e66c5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b67568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b67568\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-378b1e2\" data-id=\"378b1e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e0c100 elementor-widget elementor-widget-text-editor\" data-id=\"9e0c100\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: 'Trebuchet MS', sans-serif;font-weight: 600;color: #9956ba\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">C&rsquo;est quoi un Community Manager? D\u00e9finition et r\u00f4le\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8189b5 elementor-widget elementor-widget-menu-anchor\" data-id=\"d8189b5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dfinitionduncommunitymanager\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b732845 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b732845\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\"><span style=\"color: #444444\">Le <em><strong>Community Manager<\/strong><\/em> est une personne qui va avoir comme mission d&rsquo;animer et g\u00e9rer son audience virtuelle sur le web pour le compte d&rsquo;une marque ou une entreprise. Le but principale et incontournable, est d&rsquo;am\u00e9liorer la visibilit\u00e9 de l&rsquo;entreprise et am\u00e9liorer l&rsquo;image de marque.\u00a0 <b>Le community manager va donc exercer ses actions sur diff\u00e9rents r\u00e9seaux sociaux selon le besoin de la marque. par exemple une entreprise \u00e0 but professionnel va diffuser sa parole via\u00a0<\/b><\/span><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a>.<\/span><\/p>\n<p><span style=\"color: #444444;font-family: 'trebuchet ms', geneva, sans-serif\">Ainsi son r\u00f4le va \u00eatre d&rsquo;alimenter r\u00e9guli\u00e8rement avec du contenu cibl\u00e9s, analyser les retours et mettre en place des axes d&rsquo;am\u00e9lioration <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f47e.svg\" alt=\"\ud83d\udc7e\" \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b72e8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b72e8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0835771\" data-id=\"0835771\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff56ffb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ff56ffb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les 4 conseils pour: comment devenir un bon Community Manager<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b686d3 elementor-widget elementor-widget-menu-anchor\" data-id=\"6b686d3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Les5conseilspourtreunbonCommunityManager\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce67849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce67849\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-392c168\" data-id=\"392c168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3f8c9a elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b3f8c9a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpath d=&#039;M0,6c6,0,6,13,12,13S18,6,24,6&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c3750a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c3750a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f71946\" data-id=\"7f71946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5229aa0 elementor-widget elementor-widget-text-editor\" data-id=\"5229aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: 'Trebuchet MS', sans-serif;font-weight: 600;color: #9956ba\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">1- La formation<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70a908 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b70a908\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #444444;font-family: 'trebuchet ms', geneva, sans-serif\"><strong>Primordial\u00a0<\/strong>! oui,oui, vous avez bien lu, c&rsquo;est le premier mot que j&rsquo;utilise quand on en vient \u00e0 la formation!<\/span><\/p>\n<p><span style=\"color: #444444;font-family: 'trebuchet ms', geneva, sans-serif\">Je ne le r\u00e9p\u00e9terai jamais assez mais se <strong>former professionnellement<\/strong> est tellement essentiel pour faire ses premiers pas en commmunication.<\/span><\/p>\n<p><span style=\"color: #444444;font-family: 'trebuchet ms', geneva, sans-serif\">En effet, on voit beaucoup trop de personnes qui se lancent sans se former mais ce n&rsquo;est pas la meilleure des id\u00e9es malheureusement, si bien que le suivi peut \u00eatre fatidique. Ainsi l&rsquo;image de marque peut \u00eatre d\u00e9t\u00e9rior\u00e9 \u00e0 cause d&rsquo;un sentiment de n\u00e9gligence qui se cr\u00e9e vis-\u00e0-vis de la communcaut\u00e9 <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f614.svg\" alt=\"\ud83d\ude14\" \/><\/span><\/p>\n<p><span style=\"color: #444444;font-family: 'trebuchet ms', geneva, sans-serif;font-weight: var( --e-global-typography-text-font-weight );font-size: 1rem\">\u00catre Community Manager est un m\u00e9tier comme un autre, qui demande des comp\u00e9tences bien particuli\u00e8res.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\"><span style=\"color: #444444;font-weight: var( --e-global-typography-text-font-weight );font-size: 1rem\">Focalisez vous d&rsquo;abord sur les bases \u00e0 conna\u00eetre avant de vous lancer. Pour commencer, il existe<strong> diff\u00e9rentes formations. <\/strong>Par exemple, chez\u00a0<\/span><strong><a href=\"https:\/\/www.pigier.com\/mba-marketing-et-communication-digitale\" target=\"_blank\" rel=\"noopener\">PIGIER<\/a><\/strong><span style=\"color: #444444;font-weight: var( --e-global-typography-text-font-weight );font-size: 1rem\">\u00a0&#8211; organisme de formation, vous pouvez effectuer deux ans en alternance en Communication et marketing digitale, une formation compl\u00e8te qui va vous aider \u00e0 monter en comp\u00e9tence rapidement!\u00a0<\/span><\/span><\/p>\n<p><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\"><span style=\"color: #444444;font-size: 1rem\">Prenez donc le temps pour vous former afin d&rsquo;assurer sur les r\u00e9seaux <\/span><img decoding=\"async\" class=\"emoji\" style=\"color: #444444;font-size: 1rem;font-weight: var( --e-global-typography-text-font-weight );background-color: #ffffff\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f929.svg\" alt=\"\ud83e\udd29\" \/><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b098f1\" data-id=\"4b098f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0909788 elementor-widget elementor-widget-menu-anchor\" data-id=\"0909788\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1-Laformation\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae430c elementor-widget elementor-widget-image\" data-id=\"fae430c\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-1024x1024.png\" class=\"attachment-large size-large wp-image-4063\" alt=\"Comment devenir un bon Community Manager\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-1024x1024.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/2.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04efa71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04efa71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6d682\" data-id=\"4f6d682\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e87b8f elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6e87b8f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpath d=&#039;M0,6c6,0,6,13,12,13S18,6,24,6&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94192fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94192fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76c9a4b\" data-id=\"76c9a4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b44dc0 elementor-widget elementor-widget-text-editor\" data-id=\"5b44dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: 'Trebuchet MS', sans-serif;font-weight: 600;color: #9956ba\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">2- Conna\u00eetre sa marque<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4703d21 elementor-widget elementor-widget-menu-anchor\" data-id=\"4703d21\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"2-Connaitresamarque\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578de5c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"578de5c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Vous \u00eates d\u00e9sormais form\u00e9(e), c&rsquo;est g\u00e9nial!!&nbsp;<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Passons donc au deuxi\u00e8me point essentiel: <b>SA MARQUE<\/b><\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Pour commencer il faut conna\u00eetre sa marque sur les bouts des doigts, <b>\u00eatre conscient des objectifs et des valeurs de l&rsquo;entreprise<\/b>. Mais pourquoi?&nbsp;<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Pour la seule et unique raison d&rsquo;\u00eatre coh\u00e9rent dans son discours et de conna\u00eetre les besoins de la communaut\u00e9 de fa\u00e7on \u00e0 y r\u00e9pondre convenablement \ud83d\udcaa\ud83c\udffb<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Il faut s&rsquo;impr\u00e9gner cette image et y rajouter une touche de passion est une vraie valeur ajout\u00e9e pour vous et pour l&rsquo;entreprise. Ainsi la communaut\u00e9 va ressentir ce c\u00f4t\u00e9 humain et r\u00e9el via votre contenu \u2705<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4baf8d7\" data-id=\"4baf8d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfacb23 elementor-widget elementor-widget-image\" data-id=\"bfacb23\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-4064\" alt=\"Comment devenir un bon Community Manager\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-1024x1024.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/1.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9556406 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9556406\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f88370\" data-id=\"2f88370\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9de8dc1 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"9de8dc1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpath d=&#039;M0,6c6,0,6,13,12,13S18,6,24,6&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d4f6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57d4f6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-635a3ef\" data-id=\"635a3ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42df1d6 elementor-widget elementor-widget-text-editor\" data-id=\"42df1d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: 'Trebuchet MS', sans-serif;font-weight: 600;color: #9956ba\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">3- Conna\u00eetre sa communaut\u00e9<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43ed5b elementor-widget elementor-widget-menu-anchor\" data-id=\"e43ed5b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3-Connatresacommunaut\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe9881 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cbe9881\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Tout d&rsquo;abord, il faut se mettre \u00e0 la place de son publique ainsi <b>prendre la place du spectateur.<\/b><\/span><\/p>\n<p><span style=\"color: #000000;font-family: trebuchet ms, geneva, sans-serif\">Il faut se poser la question sur ce qu&rsquo;il a envie de voir, <i><b>est-ce qu&rsquo;il va interagir?<\/b><\/i><\/span><\/p>\n<p><span style=\"color: #000000;font-family: trebuchet ms, geneva, sans-serif\">Afin que \u00e7a soit plus facile pour vous, il existe plusieurs moyens pour attirer l&rsquo;attention de la cible et l&rsquo;inciter \u00e0 interagir. Par exemple, <b><i>les jeux concours, les FAQ en story ou bien encore les partage d&rsquo;exp\u00e9rience par des storys ou publications.<\/i><\/b><\/span><\/p>\n<p><span style=\"color: #000000;font-family: trebuchet ms, geneva, sans-serif\">Cela peut m\u00eame vous aider \u00e0 trouver votre futur ambassadeur de la marque. Ainsi, vous pouvez vous rapprocher plus de votre communaut\u00e9, car il y a cet aspect \u00ab\u00a0r\u00e9el et humain\u00a0\u00bb . Un bon community Manager est constamment \u00e0 la recherche d&rsquo;un ambassadeur qui correspond \u00e0 l&rsquo;image de la marque <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f60e.svg\" alt=\"\ud83d\ude0e\" \/><\/span><\/p>\n<p><span style=\"color: #000000;font-family: trebuchet ms, geneva, sans-serif\">(oui j&rsquo;aime utiliser des \u00e9mojis <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f92d.svg\" alt=\"\ud83e\udd2d\" \/>)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a38c9a8\" data-id=\"a38c9a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45cd14b elementor-widget elementor-widget-image\" data-id=\"45cd14b\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-1024x1024.png\" class=\"attachment-large size-large wp-image-4061\" alt=\"Comment devenir un bon Community Manager\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-1024x1024.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/4.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4b90e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4b90e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7d0626\" data-id=\"f7d0626\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0773b30 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"0773b30\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpath d=&#039;M0,6c6,0,6,13,12,13S18,6,24,6&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb4442a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb4442a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b7d5a5\" data-id=\"0b7d5a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0a15c2 elementor-widget elementor-widget-text-editor\" data-id=\"e0a15c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: 'Trebuchet MS', sans-serif;font-weight: 600;color: #9956ba\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">4- Savoir analyser<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7aadc0 elementor-widget elementor-widget-menu-anchor\" data-id=\"e7aadc0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"4-Savoiranalyser\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8547b3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d8547b3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">\u00c9laborer un plan d&rsquo;action et <b>un planning de publication,<\/b> c&rsquo;est BIEN ! Mais savoir l&rsquo;analyser, c&rsquo;est mille fois mieux !!<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Un bon community manager se doit de bien appliquer son plan d&rsquo;attaque mais pr\u00e9voir les risques et analyser le r\u00e9sultat.<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">En premier lieu, il faut \u00e9tablir <b>un tableau de suivi de publication<\/b>\u00a0(sur excel ou canva). Il faut y mettre toutes les donn\u00e9es importantes qui nous aideront par la suite \u00e0 identifier les probl\u00e9matiques et les axes d&rsquo;am\u00e9lioration \u00e0 mettre en place.<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Une M\u00c0J hebdomadaire voir mensuel, selon la cadence de publication, s&rsquo;av\u00e8re \u00eatre essentiel. Par exemple, si je ne fais pas attention \u00e0 ce qui se passe au niveau des statistiques, je ne saurai pas si ma publication a bien fonctionn\u00e9 et j&rsquo;ai atteint la bonne cible.<\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Travailler pendant des heures pour offrir un joli contenu peut \u00eatre contraignant <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f62e-200d-1f4a8.svg\" alt=\"\ud83d\ude2e\u200d\ud83d\udca8\" \/>, mais satisfaisant si on a retour factuel dessus <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f973.svg\" alt=\"\ud83e\udd73\" \/><\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\"><a style=\"font-weight: var( --e-global-typography-text-font-weight );background-color: #ffffff;font-size: 1rem;color: #000000\" href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite?content_id=1GpYtCsXYeCY13f&amp;ref=sem_smb&amp;utm_term=meta%20business%20suite&amp;gclid=Cj0KCQjwj_ajBhCqARIsAA37s0y-_o8Q8dWxFFnwoWdn6UDjqsQDOQbsOi5WCBuksFi5homHYQP0oykaAmSxEALw_wcB\" target=\"_blank\" rel=\"noopener\">La <\/a><a style=\"background-color: #ffffff;font-size: 1rem;color: #000000\" href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite?content_id=1GpYtCsXYeCY13f&amp;ref=sem_smb&amp;utm_term=meta%20business%20suite&amp;gclid=Cj0KCQjwj_ajBhCqARIsAA37s0y-_o8Q8dWxFFnwoWdn6UDjqsQDOQbsOi5WCBuksFi5homHYQP0oykaAmSxEALw_wcB\" target=\"_blank\" rel=\"noopener\"><b>Meta Business Suite de Facebook<\/b><\/a>\u00a0est le bon exemple pour faire un bon suivi de son contenu, rapide et efficace <img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f60e.svg\" alt=\"\ud83d\ude0e\" \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d57ba8a\" data-id=\"d57ba8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b3479 elementor-widget elementor-widget-image\" data-id=\"66b3479\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-1024x1024.png\" class=\"attachment-large size-large wp-image-4062\" alt=\"Comment devenir un bon Community Manager\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-1024x1024.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/3-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddfaeb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddfaeb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a63deb7\" data-id=\"a63deb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ddb54f elementor-widget elementor-widget-heading\" data-id=\"6ddb54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous savez maintenant comment devenir un bon community manager en 2023 <img decoding=\"async\" role=\"img\" class=\"emoji\" alt=\"\u2b50\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2b50.svg\">.\n\nAinsi, laissez nous un commentaire si vous avez plus de question.\n\nL'\u00e9quipe HappyCom sera ravie de vous r\u00e9pondre <img decoding=\"async\" role=\"img\" class=\"emoji\" alt=\"\ud83d\ude01\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f601.svg\"><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93f51c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93f51c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e591a83\" data-id=\"e591a83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b908230 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b908230\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d467bb\" data-id=\"5d467bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cccce4 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"2cccce4\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Laissez un Commentaire\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3157\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"2cccce4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCommentaire\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment devenir un bon Community Manager en 2023? Les 4 conseils G\u00e9rer une audience virtuelle est un vrai challenge quotidien. En effet, le st\u00e9r\u00e9otype d&rsquo;un community manager est de savoir utiliser un minimum les r\u00e9seaux sociaux et le tour est jou\u00e9 &nbsp;Supposant que c&rsquo;est vrai, une personne qui maitrise un peu les r\u00e9seaux sociaux, ne [&hellip;]<\/p>\n","protected":false},"author":945,"featured_media":3570,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts\/3157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/users\/945"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/comments?post=3157"}],"version-history":[{"count":201,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts\/3157\/revisions"}],"predecessor-version":[{"id":4353,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts\/3157\/revisions\/4353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/media\/3570"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/media?parent=3157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/categories?post=3157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/tags?post=3157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}