{"id":2023,"date":"2023-05-12T11:28:58","date_gmt":"2023-05-12T09:28:58","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/?p=2023"},"modified":"2023-06-10T10:43:20","modified_gmt":"2023-06-10T08:43:20","slug":"comment-definir-sa-strategie-marketing","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/2023\/05\/12\/comment-definir-sa-strategie-marketing\/","title":{"rendered":"D\u00e9finir une strat\u00e9gie de marketing digitale : les \u00e9tapes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2023\" class=\"elementor elementor-2023\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82f6c90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82f6c90\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2faac5f\" data-id=\"2faac5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cd3d09 elementor-widget elementor-widget-image\" data-id=\"5cd3d09\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing.png\" class=\"attachment-full size-full wp-image-2069\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing.png 1600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing-300x150.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing-1024x512.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing-768x384.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing-1536x768.png 1536w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/strategie-marketing-600x300.png 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae77478 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae77478\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce9b19f\" data-id=\"ce9b19f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65182f elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"b65182f\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;d\\u00e9finir sa strat\\u00e9gie marketing digitale&quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Comment bien <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\td\u00e9finir&nbsp;sa&nbsp;strat\u00e9gie&nbsp;marketing&nbsp;digitale\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd85cc elementor-widget elementor-widget-spacer\" data-id=\"dfd85cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b794e7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b794e7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf6d2e\" data-id=\"6bf6d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d80340d elementor-widget elementor-widget-spacer\" data-id=\"d80340d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d976d60 elementor-widget elementor-widget-text-editor\" data-id=\"d976d60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;color: #413e3e;font-family: 'trebuchet ms', geneva, sans-serif\">\u201cD\u00e9finir une strat\u00e9gie de marketing digitale\u201d, c\u2019est la question que l\u2019on se pose lorsque l\u2019on est une entreprise qui commercialise des produits et que l\u2019on souhaite d\u00e9velopper efficacement son activit\u00e9 sur internet et sur les m\u00e9dias sociaux. C\u2019est pourquoi, l\u2019agence de communication <a href=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/\">HappyCom<\/a> vous propose des outils importants et des \u00e9tapes \u00e0 suivre pour \u00e9tablir une bonne strat\u00e9gie de marketing et avoir un impact digital.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa07af8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa07af8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b71116\" data-id=\"2b71116\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f576061 elementor-widget elementor-widget-text-editor\" data-id=\"f576061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #413e3e;font-family: 'trebuchet ms', geneva, sans-serif\"><b>Qu\u2019est-ce qu\u2019une strat\u00e9gie marketing digitale ?\u00a0<\/b><\/span><\/h2><p><span style=\"font-weight: 400;color: #413e3e;font-family: 'trebuchet ms', geneva, sans-serif\">La strat\u00e9gie marketing digitale se d\u00e9finit par une association d\u2019actions qui ont pour but de recourir \u00e0 divers canaux num\u00e9riques pour promouvoir une marque ou un produit aupr\u00e8s des consommateurs et atteindre un objectif pr\u00e9d\u00e9fini. En effet, le but du marketing digital est premi\u00e8rement d&rsquo;augmenter les visites sur le site internet, de transformer ces visites en acte d\u2019achat et de fid\u00e9liser le client en b\u00e2tissant une relation de confiance ; et deuxi\u00e8mement d\u2019am\u00e9liorer le taux d\u2019engagement sur les diff\u00e9rents r\u00e9seaux sociaux.<\/span><\/p><p><span style=\"font-weight: 400;color: #413e3e;font-family: 'trebuchet ms', geneva, sans-serif\">En outre, d\u00e9finir une strat\u00e9gie de marketing digitale peut inclure diff\u00e9rentes campagnes de marketing num\u00e9rique. Ces activit\u00e9s sont des composantes ou des actions d&rsquo;une strat\u00e9gie globale qui permettent de se rapprocher des objectifs fix\u00e9s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-585d38f\" data-id=\"585d38f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1387ad elementor-widget elementor-widget-image\" data-id=\"b1387ad\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale--1024x512.png\" class=\"attachment-large size-large wp-image-2913\" alt=\"d\u00e9finir une strat\u00e9gie de marketing digitale : image d\u00e9corative\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale--1024x512.png 1024w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale--300x150.png 300w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale--768x384.png 768w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale--1536x768.png 1536w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale--600x300.png 600w, https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-content\/uploads\/sites\/149\/2023\/05\/Quest-ce-quune-strategie-marketing-digitale-.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc444a4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc444a4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0be7dc7\" data-id=\"0be7dc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8a88e elementor-widget elementor-widget-spacer\" data-id=\"ed8a88e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e71f325 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e71f325\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a661b88\" data-id=\"a661b88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f78a230 elementor-widget elementor-widget-text-editor\" data-id=\"f78a230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\"><b>Les diff\u00e9rentes \u00e9tapes :\u00a0<\/b><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d0367 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f6d0367\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\"><b>D\u00e9finir la cible principale<\/b><span style=\"font-weight: 400\">, c\u2019est-\u00e0-dire les clients id\u00e9aux<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\"><b>D\u00e9finir les objectifs<\/b><span style=\"font-weight: 400\"> afin de pouvoir mesurer le Retour sur Investissement (ROI)<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\"><b>Choisir ses outils de marketing digita<\/b><span style=\"font-weight: 400\">l, \u00e0 savoir les outils d&#8217;emailing, les logiciels de gestion centralis\u00e9s des r\u00e9seaux sociaux (Buffer, HootSuite, Zoho Social, etc), les outils pour trouver des mots-cl\u00e9s et des id\u00e9es de contenu (Ubersuggest, Answer The Public, <a href=\"https:\/\/trends.google.fr\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a> ou <a href=\"https:\/\/insight.yooda.com\/\" target=\"_blank\" rel=\"noopener\">Yooda Insight<\/a>)<\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\">\u00c9valuer les canaux de marketing num\u00e9rique existants et les ressources disponibles<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\">\u00c9valuer et planifier le contenu interne\/externe\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: 'trebuchet ms', geneva, sans-serif;color: #413e3e\">\u00c9valuer et planifier les m\u00e9dias payants.\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d6079e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d6079e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43e1e3c\" data-id=\"43e1e3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c293718 elementor-widget elementor-widget-spacer\" data-id=\"c293718\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d24f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d24f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3545f06\" data-id=\"3545f06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec2d21 elementor-widget elementor-widget-text-editor\" data-id=\"3ec2d21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: 'trebuchet ms', geneva, sans-serif\">En conclusion, <span class=\"styles_wordWithSynonyms__8M9z7\">mettre<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">en<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">place<\/span> une <span class=\"styles_wordWithSynonyms__8M9z7\">strat\u00e9gie<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">de<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">marketing<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">digital<\/span>&nbsp;<span class=\"styles_wordWithSynonyms__8M9z7\">n\u00e9cessite<\/span> une <span class=\"styles_wordWithSynonyms__8M9z7\">recherche<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">et<\/span> une <span class=\"styles_wordWithSynonyms__8M9z7\">analyse<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">en<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">amont<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">de<\/span> vos <span class=\"styles_wordWithSynonyms__8M9z7\">objectifs<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">et<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">de<\/span> vos <span class=\"styles_wordWithSynonyms__8M9z7\">concurrents<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">pour<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">identifier<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">des<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">objectifs<\/span> pertinents. Si ces objectifs sont <span class=\"styles_wordWithSynonyms__8M9z7\">atteints<\/span>, ils mettront en avant votre entreprise <span class=\"styles_wordWithSynonyms__8M9z7\">dans<\/span> votre <span class=\"styles_wordWithSynonyms__8M9z7\">secteur<\/span>. <span class=\"styles_wordWithSynonyms__8M9z7\">Ensuite<\/span>, <span class=\"styles_wordWithSynonyms__8M9z7\">plusieurs<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">strat\u00e9gies<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">marketing<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">peuvent<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">\u00eatre<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">employ\u00e9es<\/span> : inbound <span class=\"styles_wordWithSynonyms__8M9z7\">marketing<\/span>, <span class=\"styles_wordWithSynonyms__8M9z7\">miser<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">sur<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">le<\/span> SEO, <span class=\"styles_wordWithSynonyms__8M9z7\">le<\/span> SEA <span class=\"styles_wordWithSynonyms__8M9z7\">ou<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">le<\/span> <span class=\"styles_wordWithSynonyms__8M9z7\">social<\/span> selling, etc.&nbsp;Les \u00e9quipes de HappyCom sont l\u00e0 pour vous accompagner.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/*! elementor &#8211; v3.13.3 &#8211; 28-05-2023 *\/ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\u00a0\u00bb.svg\u00a0\u00bb]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} Comment bien d\u00e9finir&nbsp;sa&nbsp;strat\u00e9gie&nbsp;marketing&nbsp;digitale \/*! elementor &#8211; v3.13.3 &#8211; 28-05-2023 *\/ .elementor-column .elementor-spacer-inner{height:var(&#8211;spacer-size)}.e-con{&#8211;container-widget-width:100%}.e-con-inner&gt;.elementor-widget-spacer,.e-con&gt;.elementor-widget-spacer{width:var(&#8211;container-widget-width,var(&#8211;spacer-size));&#8211;align-self:var(&#8211;container-widget-align-self,initial);&#8211;flex-shrink:0}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container,.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer{height:100%}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer&gt;.elementor-spacer-inner,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer&gt;.elementor-spacer-inner{height:var(&#8211;container-widget-height,var(&#8211;spacer-size))} \u201cD\u00e9finir une strat\u00e9gie de marketing digitale\u201d, c\u2019est la question que l\u2019on se pose lorsque l\u2019on est une entreprise qui commercialise des produits et que l\u2019on souhaite d\u00e9velopper efficacement son activit\u00e9 sur [&hellip;]<\/p>\n","protected":false},"author":521,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2023","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts\/2023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/users\/521"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/comments?post=2023"}],"version-history":[{"count":135,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts\/2023\/revisions"}],"predecessor-version":[{"id":4770,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/posts\/2023\/revisions\/4770"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/media?parent=2023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/categories?post=2023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/happy-com\/wp-json\/wp\/v2\/tags?post=2023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}