{"id":403,"date":"2022-05-12T11:15:58","date_gmt":"2022-05-12T09:15:58","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/festicom\/?p=403"},"modified":"2022-05-27T09:54:14","modified_gmt":"2022-05-27T07:54:14","slug":"reussir-votre-soiree-de-lancement-produit","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/festicom\/2022\/05\/12\/reussir-votre-soiree-de-lancement-produit\/","title":{"rendered":"R\u00e9ussir votre soir\u00e9e de lancement d&rsquo;un produit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"403\" class=\"elementor elementor-403\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51807d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51807d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e59da37\" data-id=\"e59da37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa84264 elementor-widget elementor-widget-text-editor\" data-id=\"aa84264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apr\u00e8s des mois de travail, le moment tant attendu est enfin arriv\u00e9 : le lancement d&rsquo;un nouveau produit. A cet occasion, afin de f\u00eater cala, r\u00e9ussir votre soir\u00e9e de lancement est essentiel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327c440 elementor-widget elementor-widget-eael-fancy-text\" data-id=\"327c440\" data-element_type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"327c440\" data-fancy-text=\"|D\u00e9couvrez comment r\u00e9ussir votre soir\u00e9e de lancement !\" data-fancy-text-transition-type=\"typing\" data-fancy-text-speed=\"50\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"yes\" data-fancy-text-loop=\"yes\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-327c440\" class=\"eael-fancy-text-strings solid-color\">\n\t\t\t\t<noscript>\n\t\t\t\t\tD\u00e9couvrez comment r\u00e9ussir votre soir\u00e9e de lancement !\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d0c702 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d0c702\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4af2ff\" data-id=\"d4af2ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be0dff4 elementor-widget elementor-widget-image\" data-id=\"be0dff4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-1024x681.jpg\" class=\"attachment-large size-large wp-image-2537\" alt=\"r\u00e9ussir votre soir\u00e9e de lancement\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-1024x681.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-300x199.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-768x510.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-1536x1021.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-1300x864.jpg 1300w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-880x585.jpg 880w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-450x299.jpg 450w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920-600x399.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/happy-birthday-gcc04ec952_1920.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a73658a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a73658a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0cb0de\" data-id=\"b0cb0de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9b3d19 eael-infobox-content-align--center eael-infobox-icon-bg-shape-none eael-infobox-icon-hover-bg-shape-none elementor-widget elementor-widget-eael-info-box\" data-id=\"e9b3d19\" data-element_type=\"widget\" data-widget_type=\"eael-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-infobox\">\n\t            <div class=\"infobox-icon eael-icon-only\">\n\n            \n                            <div class=\"infobox-icon-wrap\">\n                    <i aria-hidden=\"true\" class=\"fas fa-glass-cheers\"><\/i>                <\/div>\n            \n            \n        <\/div>\n            <div class=\"infobox-content eael-icon-only\">\n            <h3 class=\"title\">Qu'est-ce qu'une soir\u00e9e de lancement d'un produit ?<\/h3><div><p>Tout d&rsquo;abord, la soir\u00e9e de lancement r\u00e9unit des employ\u00e9s, des clients potentiels et des investisseurs. Ainsi, le but de cet \u00e9v\u00e9nement est d&rsquo;augmenter la notori\u00e9t\u00e9 d&rsquo;une marque ou d&rsquo;un produit avant son lancement.<\/p><p>En effet, cet \u00e9v\u00e9nement est parfois n\u00e9cessaire pour \u00e9largir un public cible ou bien attirer de nouveaux investisseurs.\u00a0<\/p><p>C&rsquo;est aussi \u00e0 ces occasions que se lient de nouveaux partenariats, de nouveaux projets etc. Donc, il s&rsquo;agira d&rsquo;organiser une soir\u00e9e comme une pr\u00e9sentation d&rsquo;entreprise.<\/p><\/div>        <\/div>\n            <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902fa41 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"902fa41\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-902fa41\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"902fa41\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"pourquoi-organiser-une-soire-de-lancement-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-1511\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><h3 class=\"eael-accordion-tab-title\">Pourquoi organiser une soir\u00e9e de lancement ?\u200b<\/h3><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-1511\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"pourquoi-organiser-une-soire-de-lancement-\"><p>Tout d&rsquo;abord, la soir\u00e9e de lancement du produit doit mettre ce produit au centre de l&rsquo;\u00e9v\u00e9nement. L&rsquo;aide d&rsquo;un service de conception sur mesure peut \u00eatre n\u00e9cessaire.<\/p><p>Par cons\u00e9quent, il faut anticiper tous les aspects de la soir\u00e9e. Cr\u00e9er un \u00e9v\u00e8nement unique afin de vous d\u00e9marquer et promouvoir votre entreprise.<\/p><p>Organiser une soir\u00e9e est id\u00e9al pour commercialiser vos produits car l&rsquo;ambiance nocturne et festive active les \u00e9motions.<\/p><p>Ainsi les clients sont plus enclins \u00e0 acheter vos produits et \u00e0 \u00e9couter votre actualit\u00e9. Vous pouvez animer votre \u00e9v\u00e9nement avec divers ateliers. Par cons\u00e9quent, cela facilite les \u00e9changes avec clients et collaborateurs.<\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"comment-susciter-lintrt-de-votre-cible-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-1512\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><h3 class=\"eael-accordion-tab-title\">Comment susciter l'int\u00e9r\u00eat de votre cible ?\u200b<\/h3><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-1512\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"comment-susciter-lintrt-de-votre-cible-\"><p>Pour r\u00e9unir un public de qualit\u00e9, pensez en termes d&rsquo;attentes et d&rsquo;originalit\u00e9. Le produit que vous allez pr\u00e9senter int\u00e9ressera s\u00fbrement vos invit\u00e9s.\u00a0<\/p><p>\u00a0<\/p><p>Faites circuler quelques informations sur la soir\u00e9e tout en cultivant un certain voile de myst\u00e8re. De plus, n&rsquo;oubliez pas de pr\u00e9parer des boissons, un buffet, etc, lors des temps d&rsquo;attentes suscit\u00e9es de cette soir\u00e9e.<\/p><\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ff11a elementor-widget elementor-widget-text-editor\" data-id=\"74ff11a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finalement, pour r\u00e9ussir votre soir\u00e9e de lancement d&rsquo;un nouveau produit, pensez un <a href=\"https:\/\/blog.snapevent.fr\/id%C3%A9es-originales-lancement-produit-evenement\" target=\"_blank\" rel=\"noopener\">concept original.<\/a><\/p><p>Visitez <a href=\"https:\/\/pigier-lyon.com\/blogs\/festicom\/2022\/02\/17\/quelles-couleurs-de-vetements-pour-un-evenements\/\">notre article<\/a><a href=\"https:\/\/pigier-lyon.com\/blogs\/festicom\/2022\/02\/17\/quelles-couleurs-de-vetements-pour-un-evenements\/\"><em>\u00a0<\/em><\/a>afin de trouver votre tenue pour cette occasion !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e010933 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e010933\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3b3d9 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ed3b3d9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VISITEZ NOS ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb5d9c elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"ceb5d9c\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Notez vos articles pr\u00e9f\u00e9r\u00e9s <\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"5\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">5\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s des mois de travail, le moment tant attendu est enfin arriv\u00e9 : le lancement d&rsquo;un nouveau produit. A cet [&hellip;]<\/p>\n","protected":false},"author":745,"featured_media":673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inauguration-et-lancement-produit","clearfix"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/users\/745"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":149,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":2541,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts\/403\/revisions\/2541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/media\/673"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/tags?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}