{"id":2069,"date":"2022-05-23T10:51:52","date_gmt":"2022-05-23T08:51:52","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/festicom\/?p=2069"},"modified":"2022-05-29T20:49:33","modified_gmt":"2022-05-29T18:49:33","slug":"kpi-reussite-evenement","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/festicom\/2022\/05\/23\/kpi-reussite-evenement\/","title":{"rendered":"KPI de r\u00e9ussite d&rsquo;\u00e9v\u00e8nement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2069\" class=\"elementor elementor-2069\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3a6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e3a6c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0340240\" data-id=\"0340240\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-626f8c5 elementor-widget elementor-widget-text-editor\" data-id=\"626f8c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout d&rsquo;abord, certaines applications peuvent r\u00e9colter des informations. Ensuite, des m\u00e9triques analysent ces donn\u00e9es. Ces <a href=\"https:\/\/blog.visitacostadelsol.com\/fr\/mesure-kpi-evenements#:~:text=KPI%20(Key%20Performance%20Indicator)%20signifie,le%20succ%C3%A8s%20de%20votre%20%C3%A9v%C3%A9nement.\" target=\"_blank\" rel=\"noopener\">informations<\/a> peuvent vous permettre de r\u00e9colter des donn\u00e9es de votre \u00e9v\u00e8nement. De plus, les KPI de r\u00e9ussite d&rsquo;\u00e9v\u00e8nement d\u00e9termin\u00e9s en amont, mesure l&rsquo;atteinte des objectifs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf02a9 elementor-widget elementor-widget-eael-fancy-text\" data-id=\"eaf02a9\" data-element_type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"eaf02a9\" data-fancy-text=\"|D\u00e9finir des KPI de r\u00e9ussite \" data-fancy-text-transition-type=\"typing\" data-fancy-text-speed=\"50\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"yes\" data-fancy-text-loop=\"yes\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-eaf02a9\" class=\"eael-fancy-text-strings solid-color\">\n\t\t\t\t<noscript>\n\t\t\t\t\tD\u00e9finir des KPI de r\u00e9ussite\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52fcd8 elementor-widget elementor-widget-image\" data-id=\"c52fcd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-1024x683.jpg\" class=\"attachment-large size-large wp-image-4047\" alt=\"KPI de r\u00e9ussite\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-1024x683.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-1536x1024.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-1300x867.jpg 1300w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-880x587.jpg 880w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-450x300.jpg 450w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-content\/uploads\/sites\/134\/2022\/05\/business-g8164d9419_1920.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdba17 elementor-widget elementor-widget-toggle\" data-id=\"7bdba17\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1291\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1291\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Ratio inscrits \/ participants<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1291\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1291\"><p>Tout d&rsquo;abord, l&rsquo;automatisation du marketing doit \u00eatre travaill\u00e9. N&rsquo;oubliez surtout pas d&rsquo;envoyer un e-mail de confirmation apr\u00e8s l&rsquo;inscription. Et suivi de quelques rappels (au moins deux, 15 jours avant et un jour avant).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1292\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1292\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Inscription aux \u00e9v\u00e8nements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1292\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1292\"><p>Ensuite, vos commerciaux peuvent d\u00e9placer en France pour r\u00e9cup\u00e9rer des participants. Ainsi, le nombre de participants sera beaucoup plus \u00e9lev\u00e9. Finalement, cela aura le m\u00eame effet qu&rsquo;une communication dans la presse ou sur les r\u00e9seaux sociaux.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edaf5bc elementor-widget elementor-widget-heading\" data-id=\"edaf5bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPI de r\u00e9ussite : indicateurs sur les r\u00e9seaux sociaux<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20a859 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"c20a859\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2031\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2031\" aria-expanded=\"false\">Publications sur chaque r\u00e9seau<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2032\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2032\" aria-expanded=\"false\">R\u00e9actions g\u00e9n\u00e9r\u00e9es<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2031\" aria-expanded=\"false\">Publications sur chaque r\u00e9seau<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2031\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2031\" tabindex=\"0\" hidden=\"false\"><p>Ensuite, configurer un hashtag afin de mesurer le nombre de publication. Si la densit\u00e9 est faible, veillez \u00e0 le modifier. Cela signifie qu&rsquo;il n&rsquo;est pas adapt\u00e9. En effet, c&rsquo;est important.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2032\" aria-expanded=\"false\">R\u00e9actions g\u00e9n\u00e9r\u00e9es<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2032\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2032\" tabindex=\"0\" hidden=\"hidden\"><p>Afin de mesurer l&rsquo;impact de vos publications, il faut se poser des questions. Vos publications suscitent elles de l&rsquo;int\u00e9r\u00eat ? De l&rsquo;engagement ? Les r\u00e9actions sont-elles positives ou n\u00e9gatives ? Finalement, toutes ces questions permettent de savoir comment votre annonce est r\u00e9ceptionn\u00e9 par le public. En effet, c&rsquo;est tr\u00e8s important !<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5031a01 elementor-widget elementor-widget-text-editor\" data-id=\"5031a01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N\u00e9anmoins, d&rsquo;autres KPI de r\u00e9ussite d&rsquo;\u00e9v\u00e8nement importants sont \u00e9galement \u00e0 prendre en compte. Veillez \u00e0 prendre connaissance de la satisfaction client suite \u00e0 votre \u00e9v\u00e8nement. Finalement, le retour sur investissement est \u00e9galement l&rsquo;un des crit\u00e8res les plus importants. Ainsi, prenez soin de bien d\u00e9finir chaque \u00e9tape de votre \u00e9v\u00e8nement. Cette \u00e9tape permet de pouvoir d\u00e9finir les informations que vous souhaitez r\u00e9cup\u00e9rer.\u00a0<\/p><p>Ces \u00e9l\u00e9ments sont tr\u00e8s importants ! En effet, vous pouvez ainsi conna\u00eetre la r\u00e9ussite de votre \u00e9v\u00e8nement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983c6f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"983c6f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9702b0b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9702b0b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visitez nos articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316af24 elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"316af24\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Notez cet article <\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"5\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">5\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tout d&rsquo;abord, certaines applications peuvent r\u00e9colter des informations. Ensuite, des m\u00e9triques analysent ces donn\u00e9es. Ces informations peuvent vous permettre de [&hellip;]<\/p>\n","protected":false},"author":745,"featured_media":4045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inauguration-et-lancement-produit","clearfix"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts\/2069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/users\/745"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/comments?post=2069"}],"version-history":[{"count":197,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts\/2069\/revisions"}],"predecessor-version":[{"id":4084,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/posts\/2069\/revisions\/4084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/media\/4045"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/media?parent=2069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/categories?post=2069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/festicom\/wp-json\/wp\/v2\/tags?post=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}