{"id":919,"date":"2022-02-22T14:02:15","date_gmt":"2022-02-22T13:02:15","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/evensport\/?p=919"},"modified":"2022-05-24T08:28:14","modified_gmt":"2022-05-24T06:28:14","slug":"les-reseaux-sociaux-et-le-monde-sportif","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/evensport\/2022\/02\/22\/les-reseaux-sociaux-et-le-monde-sportif\/","title":{"rendered":"Les r\u00e9seaux sociaux sont-ils importants pour le Monde sportif ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"919\" class=\"elementor elementor-919\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-021a4fe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"021a4fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9263d1\" data-id=\"b9263d1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a276a elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40a276a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae58671 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae58671\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d4b7ff\" data-id=\"4d4b7ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6240af elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e6240af\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInDownLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans le monde sportif, est-ce que les r\u00e9seaux sociaux sont importants ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b12d70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b12d70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7855fde\" data-id=\"7855fde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e539644 elementor-widget elementor-widget-text-editor\" data-id=\"e539644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\">Les r\u00e9seaux sociaux et le Monde sportif<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f6b606 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f6b606\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-355cbd3\" data-id=\"355cbd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2b47a1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e2b47a1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En savoir plus sur Les r\u00e9seaux sociaux et le sport :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41ba5f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41ba5f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a2f688\" data-id=\"6a2f688\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-150915d elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"150915d\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Notez cet article<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"5\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">5\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6e37ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6e37ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17eb9c6\" data-id=\"17eb9c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ad96a7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8ad96a7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b636f94 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b636f94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ce65ed\" data-id=\"5ce65ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4c7c20 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4c7c20\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be57c8a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"be57c8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00f55b6\" data-id=\"00f55b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b459ab elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8b459ab\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Tout d&rsquo;abord,<a style=\"background-color: #f5f9f8\" href=\"https:\/\/fr.mailjet.com\/blog\/news\/marketing-influence\/\" target=\"_blank\" rel=\"noopener\"> le marketing d&rsquo;influence<\/a> n&rsquo;est plus un outil m\u00e9connu pour les marques. De plus, depuis plusieurs ann\u00e9es\u00a0<\/span><span style=\"font-size: 18.6667px\">cette technique est utilis\u00e9e<\/span><span style=\"font-size: 14pt\">, celle-ci a cependant explos\u00e9 en popularit\u00e9 ces derniers temps en raison de la toute-puissance des r\u00e9seaux sociaux. D&rsquo;autant plus qu&rsquo;il est plus que jamais indispensable \u00e0 toute strat\u00e9gie digitale.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ae3940 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae3940\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e2ca1\" data-id=\"57e2ca1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-282cf83 elementor-widget elementor-widget-image\" data-id=\"282cf83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"196\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/jirsak190600046.jpg\" class=\"attachment-large size-large wp-image-2390\" alt=\"Les r\u00e9seaux sociaux et le Monde sportif\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/jirsak190600046.jpg 450w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/jirsak190600046-300x131.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6964c82 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6964c82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d27b5cd\" data-id=\"d27b5cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e315dee elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e315dee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;headShake&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Pour commencer, le secteur du sport est particuli\u00e8rement sensible \u00e0 ces changements. En effet, face \u00e0 cet immense march\u00e9 2.0, comment d\u00e9terminez-vous votre direction ? Initialement centr\u00e9e sur les sportifs\/influenceurs, mais aussi les marques. Celles-ci sont confront\u00e9es \u00e0 des besoins plus sp\u00e9cifiques, ont progressivement fait appel \u00e0 des influenceurs \u00ab\u00a0professionnels\u00a0\u00bb. Ainsi, le succ\u00e8s de ces collaborations repose entre l&rsquo;image de l&rsquo;influenceur et l&rsquo;identit\u00e9 de la marque. En bref, plus l&rsquo;identification avec l&rsquo;ambassadeur est honn\u00eate et authentique, plus la communaut\u00e9 est r\u00e9ceptive au produit.\u00a0<\/span><\/p><h3 style=\"text-align: center\"><span style=\"font-size: 18pt\"><strong>Quelle enseigne a li\u00e9 le marketing et les influenceurs ?<\/strong><\/span><\/h3><p><span style=\"font-size: 14pt\">Par exemple, Adidas s&rsquo;appuie sur de nombreux micro-influenceurs pour pouvoir d\u00e9velopper et promouvoir ses chaussures Glitch. En effet, ses chaussures sont disponibles via un code partag\u00e9 sur une plateforme digitale d\u00e9di\u00e9e. Effectivement, le Youtubeur Jordan Dutouya fait partie de la trentaine d&rsquo;influenceurs s\u00e9lectionn\u00e9s par Adidas qui disposeront de la premi\u00e8re s\u00e9rie de codes \u00e0 partager pour pouvoir acheter des chaussures Glitch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-881b406\" data-id=\"881b406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-087aad0 elementor-widget elementor-widget-image\" data-id=\"087aad0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"593\" height=\"570\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA.jpg\" class=\"attachment-large size-large wp-image-1007\" alt=\"Les r\u00e9seaux sociaux et le Monde sportif\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA.jpg 593w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA-300x288.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA-520x500.jpg 520w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA-360x346.jpg 360w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA-250x240.jpg 250w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Jordan-DUTOUYA-100x96.jpg 100w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc73fc5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dc73fc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d99edc\" data-id=\"0d99edc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fadae1 elementor-widget elementor-widget-text-editor\" data-id=\"8fadae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 14pt\">Par ailleurs, \u00e0 la fin de l&rsquo;\u00e9v\u00e9nement mis en place, le retour sur investissement du marketing d&rsquo;influence\u00a0<\/span><span style=\"font-size: 18.6667px\">est essentiel d\u2019\u00e9valuer<\/span><span style=\"font-size: 18.6667px\">\u00a0<\/span><span style=\"font-size: 14pt\">; gr\u00e2ce \u00e0 une pr\u00e9sence num\u00e9rique et une visibilit\u00e9 accrue dans d&rsquo;autres m\u00e9dias. Enfin, la digitalisation seule n&rsquo;est pas suffisante, et le cycle de vie d&rsquo;un post n&rsquo;est que relatif (18 heures sur Twitter, 21 heures sur Instagram). En effet, aujourd&rsquo;hui, les marques ont identifi\u00e9 ces pratiques d&rsquo;influence comme un v\u00e9ritable tournant strat\u00e9gique dans leur positionnement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08843a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08843a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-910131a\" data-id=\"910131a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43983c2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"43983c2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;jello&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 14pt\">Pour conclure, vous apprenez \u00e0 travers cet article d&rsquo;Even Sport, comment les marques se d\u00e9marquent dans le domaine du sport. Comme vous l&rsquo;avez compris, ce domaine est \u00e0 l\u2019\u00e8re du marketing d\u2019influence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bf11dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bf11dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1624c08\" data-id=\"1624c08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc74d99 elementor-widget elementor-widget-image\" data-id=\"bc74d99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"193\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/jirsak160700002.jpg\" class=\"attachment-large size-large wp-image-2394\" alt=\"Les r\u00e9seaux sociaux et le Monde sportif\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/jirsak160700002.jpg 450w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/jirsak160700002-300x129.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-616162f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"616162f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3970a1a\" data-id=\"3970a1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5475005 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5475005\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb9eb4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3eb9eb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8eb561\" data-id=\"e8eb561\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5098e57 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5098e57\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/2022\/04\/26\/melissa-lucien-community-manager-2\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Auteur : M\u00e9lissa Lucien<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e5922e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e5922e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-170acef\" data-id=\"170acef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcce3a3 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"dcce3a3\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Ceci est une alerte<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Activez l'alerte et ne louper aucun article !<\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Ignorer cette alerte.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le monde sportif, est-ce que les r\u00e9seaux sociaux sont importants ? Les r\u00e9seaux sociaux et le Monde sportif En savoir plus sur Les r\u00e9seaux sociaux et le sport : Notez cet article &#xE934;&#xE934;&#xE934;&#xE934;&#xE934; 5\/5 Tout d&rsquo;abord, le marketing d&rsquo;influence n&rsquo;est plus un outil m\u00e9connu pour les marques. De plus, depuis plusieurs ann\u00e9es\u00a0cette technique est [&hellip;]<\/p>\n","protected":false},"author":913,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-919","post","type-post","status-publish","format-standard","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/users\/913"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/comments?post=919"}],"version-history":[{"count":182,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/919\/revisions"}],"predecessor-version":[{"id":3551,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/919\/revisions\/3551"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/categories?post=919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/tags?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}