{"id":818,"date":"2022-02-22T11:17:55","date_gmt":"2022-02-22T10:17:55","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/evensport\/?p=818"},"modified":"2022-05-24T08:26:28","modified_gmt":"2022-05-24T06:26:28","slug":"les-influenceurs-et-le-sport","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/evensport\/2022\/02\/22\/les-influenceurs-et-le-sport\/","title":{"rendered":"3 bonnes raisons d&rsquo;associer les influenceurs et le sport dans votre strat\u00e9gie digitale !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"818\" class=\"elementor elementor-818\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32bce9b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"32bce9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09c54d0\" data-id=\"09c54d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca06c3f elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca06c3f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd41232 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dd41232\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d26ffd3\" data-id=\"d26ffd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48e3679 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"48e3679\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 bonnes raisons d'associer les influenceurs et le sport dans votre strat\u00e9gie digitale ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fafe10f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fafe10f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9095499\" data-id=\"9095499\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea5f18 elementor-widget elementor-widget-text-editor\" data-id=\"eea5f18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\">Les influenceurs et le sport<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f796a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"25f796a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f614e35\" data-id=\"f614e35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a04f12 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1a04f12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A quoi sert de d'associer les influenceurs et le sport ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60680ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60680ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f62d682\" data-id=\"f62d682\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57fc5f3 elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"57fc5f3\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Notez cet article<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"5\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">5\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55862b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55862b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-135ab33\" data-id=\"135ab33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-968da10 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"968da10\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c226c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c226c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45079b9\" data-id=\"45079b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d21245 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d21245\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc59e65 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cc59e65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-214556b\" data-id=\"214556b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edb8f8d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"edb8f8d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-size: 14pt\">Tout d&rsquo;abord, gagner du temps ! En effet, les publicit\u00e9s sont devenues si courantes qu&rsquo;elles \u00e9chappent facilement aux yeux du public. Par cons\u00e9quent, il est n\u00e9cessaire que les clubs adoptent diff\u00e9rentes strat\u00e9gies pour augmenter leur communaut\u00e9.<\/span><\/li><\/ul><h3 style=\"text-align: center\"><strong><span style=\"font-size: 18pt\">Exemple de soci\u00e9t\u00e9 qui a fait appel aux influenceurs pour leur \u00e9v\u00e8nement<\/span><\/strong><\/h3><ul><li><span style=\"font-size: 14pt\">D&rsquo;ailleurs, Disneyland Paris a par exemple r\u00e9uni 25 influenceurs \u00e0 l&rsquo;occasion de ses 25 ans. En effet, ils ont pu nous faire d\u00e9couvrir les coulisses, donc les m\u00e9tiers inattendus du parc \u00e0 travers diff\u00e9rentes interviews. Du maquillage \u00e0 la cuisine en passant par la peinture. Donc, cette communaut\u00e9 de 25 influenceurs s&rsquo;est int\u00e9ress\u00e9e \u00e0 ce que Disneyland Paris a \u00e0 offrir et donc, s\u2019initier dans la vie des salari\u00e9s !<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78c2072\" data-id=\"78c2072\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58460ad elementor-widget elementor-widget-image\" data-id=\"58460ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"477\" height=\"449\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture.png\" class=\"attachment-large size-large wp-image-894\" alt=\"Les influenceurs et le sport\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture.png 477w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-300x282.png 300w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-360x339.png 360w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-250x235.png 250w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-100x94.png 100w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc10a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dcc10a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-035003d\" data-id=\"035003d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5579db6 elementor-widget elementor-widget-image\" data-id=\"5579db6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-1024x681.jpg\" class=\"attachment-large size-large wp-image-907\" alt=\"Les influenceurs et le sport\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-1024x681.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-768x511.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-1536x1021.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-scaled.jpg 2048w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-700x466.jpg 700w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-520x346.jpg 520w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-360x239.jpg 360w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-250x166.jpg 250w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-100x67.jpg 100w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/DSC_1957-600x399.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe88c44\" data-id=\"fe88c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ebb3ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8ebb3ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-size: 14pt\">Ensuite, atteigner les jeunes communaut\u00e9s. En d&rsquo;autres termes, comme nous l&rsquo;avons vu, diff\u00e9rentes communaut\u00e9s accordent \u00e0 leurs influenceurs pr\u00e9f\u00e9r\u00e9s une certaine confiance et cr\u00e9dibilit\u00e9. Autrement dit, ces influenceurs deviennent des producteurs de contenu. De toute \u00e9vidence, le choix des influenceurs est donc crucial pour toucher une communaut\u00e9 \u00e0 la fois nouvelle et souvent plus jeune. En effet celui-ci reste affable et donc compl\u00e9mentaire. Donc, leurs fans peuvent les rencontrer via leurs<a href=\"https:\/\/www.drujokweb.fr\/blog\/reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\"> r\u00e9seaux sociaux<\/a>\u00a0et\/ou vivre l&rsquo;\u00e9v\u00e9nement de l&rsquo;int\u00e9rieur, renfor\u00e7ant ainsi l&rsquo;image de marque de la comp\u00e9tition donc, lui permettant de gagner rapidement en notori\u00e9t\u00e9 aupr\u00e8s de cibles plus jeunes et plus larges.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ba3d22 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8ba3d22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9094131\" data-id=\"9094131\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c784ce elementor-widget elementor-widget-text-editor\" data-id=\"8c784ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-size: 14pt\">Enfin, augmenter la \u00ab valeur de la marque \u00bb en fournissant un contenu innovant. C&rsquo;est-\u00e0-dire, qu&rsquo;inviter des influenceurs, c&rsquo;est bien, mais servir votre communaut\u00e9 avec un contenu peaufin\u00e9, innovant et unique, c&rsquo;est donc encore mieux ! Comme par exemple, partager de nouvelles exp\u00e9riences, donc de nouvelles \u00e9motions. En bref, de nouvelles visites \u00e0 travers ce \u00ab\u00a0nouveau type de partenariat\u00a0\u00bb. Donc, cela permet qu&rsquo;une relation avec ces nouveaux fans devienne possible.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a43e797\" data-id=\"a43e797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeffed elementor-widget elementor-widget-image\" data-id=\"4eeffed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"570\" height=\"573\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1.png\" class=\"attachment-large size-large wp-image-909\" alt=\"Les influenceurs et le sport\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1.png 570w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-298x300.png 298w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-520x523.png 520w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-360x362.png 360w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-250x251.png 250w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/02\/Capture-1-100x100.png 100w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-315c157 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"315c157\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ced700\" data-id=\"5ced700\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636309a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"636309a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Pour conclure, un influenceur incarne la marque sur les r\u00e9seaux sociaux. Donc, il devient primordial de savoir \u00e0 qui on va confier sa marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-491a3e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"491a3e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-437bad4\" data-id=\"437bad4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-704ab86 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"704ab86\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1774df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1774df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8eb1986\" data-id=\"8eb1986\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f6e8c9 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"3f6e8c9\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Ceci est une alerte<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Activez les alertes et ne louper aucun article !<\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Ignorer cette alerte.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556b34b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"556b34b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa6ca58\" data-id=\"aa6ca58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-820c3f8 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"820c3f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/2022\/04\/26\/melissa-lucien-community-manager-2\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUTEUR : M\u00e9lissa Lucien<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>3 bonnes raisons d&rsquo;associer les influenceurs et le sport dans votre strat\u00e9gie digitale ! Les influenceurs et le sport A quoi sert de d&rsquo;associer les influenceurs et le sport ? Notez cet article \ue934\ue934\ue934\ue934\ue934 5\/5 Tout d&rsquo;abord, gagner du temps ! En effet, les publicit\u00e9s sont devenues si courantes qu&rsquo;elles \u00e9chappent facilement aux yeux du [&hellip;]<\/p>\n","protected":false},"author":913,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/users\/913"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":186,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"predecessor-version":[{"id":3538,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/818\/revisions\/3538"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/tags?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}