{"id":3007,"date":"2022-05-23T10:43:52","date_gmt":"2022-05-23T08:43:52","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/evensport\/?p=3007"},"modified":"2022-05-27T18:33:55","modified_gmt":"2022-05-27T16:33:55","slug":"le-sport-trois-point-zero","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/evensport\/2022\/05\/23\/le-sport-trois-point-zero\/","title":{"rendered":"Le sport trois point z\u00e9ro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3007\" class=\"elementor elementor-3007\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b86c318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b86c318\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f2d99f\" data-id=\"7f2d99f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31e1cfe elementor-widget elementor-widget-heading\" data-id=\"31e1cfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le sport trois point z\u00e9ro : l\u2019innovation sur le march\u00e9 sportif gr\u00e2ce au digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c5348 elementor-widget elementor-widget-text-editor\" data-id=\"a7c5348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Le sport trois point z\u00e9ro, tu connais ? Motiv\u00e9\u00a0? Pas sans mon application\u00a0!<\/span><\/p><p><span style=\"color: #000000\">De plus en plus, le sport conna\u00eet une digitalisation importante, quel que soit le sport pratiqu\u00e9.\u00a0<\/span><\/p><p><span style=\"color: #000000\">Par exemple, ce ph\u00e9nom\u00e8ne est notamment observable dans le secteur du fitness avec le d\u00e9veloppement d\u2019applications mobiles sportives par des enseignes, par exemple Basic-Fit, ou encore l&rsquo;AppartFitness.<\/span><\/p><p><span style=\"color: #000000\">Pendant ce temps, le sport 3.0 d\u00e9veloppe des applications de fitness qui ont plusieurs objectifs par exemple :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce3be5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6ce3be5\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hands-helping\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4ad2b elementor-widget elementor-widget-text-editor\" data-id=\"6b4ad2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong><span style=\"color: #000000;font-size: 14pt\">Offrir un suivi personnalis\u00e9<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbda85 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7cbda85\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6d1b7 elementor-widget elementor-widget-text-editor\" data-id=\"1a6d1b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong><span style=\"font-size: 14pt;color: #000000\">Cr\u00e9er leur communaut\u00e9<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3b709 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6b3b709\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hand-holding-heart\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cada301 elementor-widget elementor-widget-text-editor\" data-id=\"cada301\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong><span style=\"color: #000000;font-size: 14pt\">Fid\u00e9liser la client\u00e8le<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3187e35 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3187e35\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-money-check-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6649b4c elementor-widget elementor-widget-text-editor\" data-id=\"6649b4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 14pt\"><strong><span style=\"color: #000000\">Augmenter leur chiffre d\u2019affaires<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5191f7f elementor-widget elementor-widget-text-editor\" data-id=\"5191f7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">C\u2019est-\u00e0-dire que cette d\u00e9marche souligne par l\u2019\u00e9mergence de la digitalisation, mais aussi la connexion quasi continuelle des adh\u00e9rents aux applications.<\/span><\/p><p><span style=\"color: #000000\">En d&rsquo;autres termes, c\u2019est 1,44 milliard de t\u00e9l\u00e9chargements dans le monde qui ont \u00e9t\u00e9 enregistr\u00e9s lors du premier trimestre de l\u2019ann\u00e9e 2019 (Source : Services Mobiles).<\/span><\/p><p><span style=\"color: #000000\">Par exemple, les profils de 14 \u00e0 29 ans repr\u00e9sentent aujourd\u2019hui un moteur de croissance des applications fitness et seraient responsables d\u2019une augmentation de 88 % des applications li\u00e9es \u00e0 la forme physique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1cc806 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d1cc806\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"307\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/preview.jpeg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-3120\" alt=\"Le sport trois point z\u00e9ro\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/preview.jpeg 400w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/preview-300x230.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44441e3 elementor-widget elementor-widget-text-editor\" data-id=\"44441e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Par exemple, c\u2019est en moyenne plus d\u2019une personne sur deux qui utilise un objet connect\u00e9 lors de sa pratique sportive.<\/span><\/p><p><span style=\"color: #000000\">En outre, l\u2019utilisation d\u2019application est plus que motiv\u00e9e par les raisons suivantes :<\/span><\/p><ul><li><span style=\"color: #000000\">Mesurer sa performance<\/span><\/li><li><span style=\"color: #000000\">Programmes d\u2019entra\u00eenement<\/span><\/li><li><span style=\"color: #000000\">Des conseils associ\u00e9s comme la di\u00e9t\u00e9tique<\/span><\/li><li><span style=\"color: #000000\">Partage avec une communaut\u00e9, de la s\u00e9ance suivie, d\u2019astuces, des id\u00e9es de recettes etc.<\/span><\/li><\/ul><p><span style=\"color: #000000\">Pour r\u00e9sumer, ces applications rassemblent une communaut\u00e9 puissante, accessibles gratuitement (parfois en version premium) et r\u00e9pondent aux motivations de sant\u00e9 et de libert\u00e9 du pratiquant. <\/span><\/p><p><span style=\"color: #000000\">De la m\u00eame mani\u00e8re qu&rsquo;a cet \u00e9gard, de nombreuses applications ont \u00e9merg\u00e9 ces derni\u00e8res ann\u00e9es en proposant comme par exemple des entra\u00eenements \u00e0 la maison ou \u00e0 l\u2019ext\u00e9rieur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5072f86 elementor-widget elementor-widget-heading\" data-id=\"5072f86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le sport trois point z\u00e9ro : L\u2019adaptation ? Un nouveau mode de pratique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ce680 elementor-widget elementor-widget-text-editor\" data-id=\"c4ce680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Par exemple gr\u00e2ce la crise sanitaire, nous avons remarqu\u00e9 l\u2019importance du digital dans notre soci\u00e9t\u00e9 et dans notre quotidien.<\/span><\/p><p><span style=\"color: #000000\">En d&rsquo;autres termes, les enseignes sportives ainsi que les ind\u00e9pendants qui ont travers\u00e9 la crise ont d\u00fb savoir se r\u00e9inventer et s\u2019adapter \u00e0 la situation en proposant de nouvelles formules et de nouveaux concepts pour permettre \u00e0 leurs adh\u00e9rents de maintenir un niveau d\u2019activit\u00e9 physique durant le confinement.<\/span><\/p><p><span style=\"color: #000000\">Par exemple, de nombreux concepts se mettent en place comme :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-83c06b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83c06b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d53f7ea\" data-id=\"d53f7ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ea0ff elementor-widget elementor-widget-heading\" data-id=\"63ea0ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les vid\u00e9os pour les clubs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7bba4 elementor-widget elementor-widget-image\" data-id=\"4d7bba4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"993\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/Capture-de\u0301cran-2022-05-23-a\u0300-11.09.27-1024x993.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-3164\" alt=\"Le sport trois point z\u00e9ro\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/Capture-de\u0301cran-2022-05-23-a\u0300-11.09.27-1024x993.png 1024w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/Capture-de\u0301cran-2022-05-23-a\u0300-11.09.27-300x291.png 300w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/Capture-de\u0301cran-2022-05-23-a\u0300-11.09.27-768x745.png 768w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/Capture-de\u0301cran-2022-05-23-a\u0300-11.09.27-600x582.png 600w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/Capture-de\u0301cran-2022-05-23-a\u0300-11.09.27.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b355e elementor-widget elementor-widget-text-editor\" data-id=\"29b355e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par exemple, extrait d&rsquo;exercice de l&rsquo;application sportive, l&rsquo;Appart Fitness\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8eeba9b\" data-id=\"8eeba9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2328653 elementor-widget elementor-widget-heading\" data-id=\"2328653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le groupe Radical Fitness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a91fb elementor-widget elementor-widget-image\" data-id=\"34a91fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"744\" height=\"867\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/HYPERC.jpeg\" class=\"elementor-animation-hang attachment-1536x1536 size-1536x1536 wp-image-3193\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/HYPERC.jpeg 744w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/HYPERC-257x300.jpeg 257w, https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/HYPERC-600x699.jpeg 600w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c1cea elementor-widget elementor-widget-text-editor\" data-id=\"38c1cea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par exemple, lanc\u00e9 pendant le confinement, c&rsquo;est une offre 100% digitale avec des cours vid\u00e9o en VOD enti\u00e8rement personnalisables de sport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a8e5d elementor-widget elementor-widget-text-editor\" data-id=\"c3a8e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-size: 12pt\">Pendant ce temps-l\u00e0 d\u2019autres enseignes comme par exemple Basic-Fit et D\u00e9cathlon, qui eux, se sont associ\u00e9s pour lancer le mouvement #sportalamaison #sportinwukot avec des s\u00e9ances de sport en live via le r\u00e9seaux social Instagram, accompagn\u00e9es d\u2019un personal trainer.<\/span><\/p><p><span style=\"color: #000000;font-size: 12pt\">Leurs objectifs \u00e9taient de proposer un contenu gratuit et accessible pour tous ainsi les vid\u00e9os \u00e9tait aussi disponible en replay sur le site de D\u00e9cathlon.<\/span><\/p><p><span style=\"color: #000000;font-style: normal;font-weight: 400;font-size: 12pt;font-family: Calibri, sans-serif\">Par exemple, le mouvement <strong>HOMEGYM<\/strong> Day lanc\u00e9 gratuitement par Basic-Fit, Fit a r\u00e9uni plus de<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c10bff6 elementor-widget elementor-widget-counter\" data-id=\"c10bff6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">800 000 personnes \u00e0 travers le monde<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"800000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c46960 elementor-widget elementor-widget-text-editor\" data-id=\"3c46960\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Encore comme par exemple, les applications de relaxation musculaire telles que le yoga, pil\u00e2tes etc. ont \u00e9t\u00e9 \u00e9norm\u00e9ment t\u00e9l\u00e9charg\u00e9es et utilis\u00e9es durant cette p\u00e9riode de confinement, tout comme le cyclisme virtuel qui a suscit\u00e9 l\u2019engouement des fans de sport.<\/span><\/p><p><span style=\"color: #000000\">Pour r\u00e9sumer, le digital est un v\u00e9ritable vecteur de croissance pour le march\u00e9 du sport.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8495817 elementor-widget elementor-widget-heading\" data-id=\"8495817\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le sport 3.0 : au service de la sant\u00e9 et de la performance <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b6be4 elementor-widget elementor-widget-text-editor\" data-id=\"f6b6be4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">En outre, le sport ne s\u2019adresse plus uniquement aux sportifs, mais bien \u00e0 l\u2019ensemble de la population qui est d\u00e9sormais sensible \u00e0 l\u2019hygi\u00e8ne de vie.<\/span><\/p><p><span style=\"color: #000000\">Premi\u00e8rement, le digital nous a permis d\u2019acc\u00e9der \u00e0 des outils et des donn\u00e9es qui sont habituellement r\u00e9serv\u00e9s aux sportifs professionnels.<\/span><\/p><p><span style=\"color: #000000\">Deuxi\u00e8mement, le quantified-self rassemble des outils permettant de s\u2019informer sur sa pratique sportive dans un but final d\u2019\u00e9volution par exemple :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663fa84 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"663fa84\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/search?q=Le+runkeeper+(course)&#038;sxsrf=ALiCzsYzhkJLOkU-tjeRP8RB3dkLnqVyFA:1653298847010&#038;source=lnms&#038;tbm=isch&#038;sa=X&#038;ved=2ahUKEwiv8e6TqvX3AhWYgM4BHcIUAq0Q_AUoAnoECAEQBA&#038;biw=1440&#038;bih=708&#038;dpr=2\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-running\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le runkeeper (course)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/search?q=Les+montres+connect%C3%A9es+(sport+en+g%C3%A9n%C3%A9ral)&#038;tbm=isch&#038;ved=2ahUKEwjw-t6UqvX3AhWraPEDHSSzBy0Q2-cCegQIABAA&#038;oq=Les+montres+connect%C3%A9es+(sport+en+g%C3%A9n%C3%A9ral)&#038;gs_lcp=CgNpbWcQA1CzBlizBmDwB2gAcAB4AIABY4gBvAGSAQEymAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&#038;sclient=img&#038;ei=oFaLYvCqM6vRxc8PpOae6AI&#038;bih=708&#038;biw=1440\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les montres connect\u00e9es (sport en g\u00e9n\u00e9ral)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/search?q=Play+pure+drive+(tennis)&#038;tbm=isch&#038;ved=2ahUKEwidwuCdqvX3AhVJVfEDHXkXDCsQ2-cCegQIABAA&#038;oq=Play+pure+drive+(tennis)&#038;gs_lcp=CgNpbWcQA1CTBViTBWCXB2gAcAB4AIABbogBywGSAQMxLjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&#038;sclient=img&#038;ei=s1aLYt2cLcmqxc8P-a6w2AI&#038;bih=708&#038;biw=1440\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-table-tennis\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Play pure drive (tennis)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1049ff9 elementor-widget elementor-widget-text-editor\" data-id=\"1049ff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par exemple, ces outils proposent des indicateurs de performance et ainsi d\u2019adapter son activit\u00e9 pour progresser. Mais il existe d\u2019autres fonctionnalismes. Par exemple, les montres connect\u00e9es, en dehors du tracking de la performance, constituent des outils de sant\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e308d4b elementor-widget elementor-widget-text-editor\" data-id=\"e308d4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conclusion, la pratique sportive int\u00e9resse de plus en plus, devient quotidienne et s\u2019exerce \u00e0 la fois dans des structures sportives comme par exemple encadr\u00e9es et \u00e0 l\u2019ext\u00e9rieur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d332c elementor-align-center elementor-button-warning elementor-widget elementor-widget-button\" data-id=\"28d332c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pour plus d'informations sur la sant\u00e9 !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le sport trois point z\u00e9ro : l\u2019innovation sur le march\u00e9 sportif gr\u00e2ce au digital Le sport trois point z\u00e9ro, tu connais ? Motiv\u00e9&nbsp;? Pas sans mon application&nbsp;! De plus en plus, le sport conna\u00eet une digitalisation importante, quel que soit le sport pratiqu\u00e9.&nbsp; Par exemple, ce ph\u00e9nom\u00e8ne est notamment observable dans le secteur du fitness [&hellip;]<\/p>\n","protected":false},"author":231,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3007","post","type-post","status-publish","format-standard","hentry","category-sport"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/3007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/users\/231"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/comments?post=3007"}],"version-history":[{"count":216,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/3007\/revisions"}],"predecessor-version":[{"id":4010,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/3007\/revisions\/4010"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/media?parent=3007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/categories?post=3007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/tags?post=3007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}