{"id":2104,"date":"2022-05-12T10:18:21","date_gmt":"2022-05-12T08:18:21","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/evensport\/?p=2104"},"modified":"2022-05-27T18:34:22","modified_gmt":"2022-05-27T16:34:22","slug":"le-nouveau-defi-sportif","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/evensport\/2022\/05\/12\/le-nouveau-defi-sportif\/","title":{"rendered":"Le nouveau d\u00e9fi sportif"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ab07b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25ab07b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2ee7cc\" data-id=\"d2ee7cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-001b85c elementor-widget elementor-widget-heading\" data-id=\"001b85c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le nouveau d\u00e9fi sportif, le digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6589292 elementor-widget elementor-widget-text-editor\" data-id=\"6589292\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;font-size: 12pt;color: #000000\"><span style=\"background-color: var(--ast-global-color-5)\">Le nouveau d\u00e9fi sportif<\/span> est l&rsquo;un des domaines les plus prometteurs en termes de communication dans l&rsquo;univers du num\u00e9rique, qui influe d\u00e9sormais sur bien d&rsquo;autres univers. L<span style=\"font-style: inherit;font-weight: inherit;background-color: var(--ast-global-color-5)\">e sport et l<\/span><span style=\"font-style: inherit;font-weight: inherit;background-color: var(--ast-global-color-5)\">e nouveau d\u00e9fi sportif <\/span><span style=\"font-style: inherit;font-weight: inherit;background-color: var(--ast-global-color-5)\">de la m\u00eame mani\u00e8re<\/span><span style=\"font-style: inherit;font-weight: inherit;background-color: var(--ast-global-color-5)\">\u00a0marqu\u00e9 par l\u2019\u00e9volution de notre fa\u00e7on de consommer est influenc\u00e9 par les tendances sociales des amateurs sportifs.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4e472 elementor-widget elementor-widget-image\" data-id=\"7d4e472\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/download.jpg\" class=\"elementor-animation-grow attachment-large size-large wp-image-2303\" alt=\"Le nouveau d\u00e9fi sportif\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1547f elementor-widget elementor-widget-text-editor\" data-id=\"1e1547f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">Premi\u00e8rement, cette r\u00e9flexion se concentre sur un premier bouleversement num\u00e9rique qui remet en cause la hi\u00e9rarchie des m\u00e9dias. En outre les plateformes de streaming qui tendent \u00e0 de nouvelles tendances de consommation d\u2019images sportives, en un concept digital au service des performances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea97529 elementor-widget elementor-widget-heading\" data-id=\"ea97529\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le marketing num\u00e9rique, la solution pour cr\u00e9er une marque : Le nouveau d\u00e9fi sportif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e98ed elementor-widget elementor-widget-text-editor\" data-id=\"81e98ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">C&rsquo;est-\u00e0-dire que le plus important dans le monde du sport est le marketing mais surtout un ROI !<\/span><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">Pendant ce temps, un retour sur investissement mise sur une transformation du statut de simple club ou du nom de sportif en v\u00e9ritable marque internationale.\u00a0<\/span><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">De la m\u00eame mani\u00e8re que les Am\u00e9ricains sont les premiers \u00e0 avoir initi\u00e9 cette pratique par exemple :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cbea1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cbea1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-81b45f2\" data-id=\"81b45f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30929ae elementor-widget elementor-widget-image\" data-id=\"30929ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/download-1.jpg\" class=\"elementor-animation-push attachment-large size-large wp-image-2366\" alt=\"Le nouveau d\u00e9fi sportif\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c72d823\" data-id=\"c72d823\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e690266 elementor-widget elementor-widget-text-editor\" data-id=\"e690266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-size: 12pt;font-family: arial, helvetica, sans-serif\">Le <a style=\"color: #000000\" href=\"https:\/\/www.google.com\/search?q=football+americain&amp;source=lmns&amp;bih=708&amp;biw=1053&amp;hl=fr&amp;sa=X&amp;ved=2ahUKEwjTkczXldz3AhWwXvEDHToNBvsQ_AUoAHoECAEQAA\" target=\"_blank\" rel=\"noopener\">football am\u00e9ricain<\/a> avec l<\/span><span style=\"font-size: 12pt;font-family: arial, helvetica, sans-serif;color: #000000\">a finale du Super Bowl<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd3bd7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1bd3bd7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-football-ball\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-991fa4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991fa4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ba3fde\" data-id=\"7ba3fde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-587677a elementor-widget elementor-widget-image\" data-id=\"587677a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"186\" height=\"270\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/download-2.jpg\" class=\"elementor-animation-push attachment-large size-large wp-image-2371\" alt=\"Le nouveau d\u00e9fi sportif\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-307177a\" data-id=\"307177a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9987857 elementor-widget elementor-widget-text-editor\" data-id=\"9987857\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\"><a style=\"color: #000000\" href=\"https:\/\/www.google.com\/search?q=nba&amp;bih=708&amp;biw=1440&amp;hl=fr&amp;sxsrf=ALiCzsY8ELayBzZvC7-cgl1TAsxE6aPvLg%3A1652434416076&amp;ei=8CV-YseqBJGma_34kfAE&amp;ved=0ahUKEwjH4onzldz3AhUR0xoKHX18BE4Q4dUDCA4&amp;uact=5&amp;oq=nba&amp;gs_lcp=Cgdnd3Mtd2l6EAMyCgguELEDEIMBEEMyCggAELEDEIMBEEMyCggAELEDEIMBEEMyCggAELEDEIMBEEMyCwguEIAEELEDEIMBMgQIABBDMgoIABCxAxCDARBDMgsIABCABBCxAxCDATILCAAQgAQQsQMQgwEyDQguELEDEMcBENEDEEM6BAgAEEc6CAguELEDEIMBOhAILhCxAxDHARCjAhDUAhBDOgUILhCABDoRCC4QgAQQsQMQgwEQxwEQ0QM6CAgAELEDEIMBSgQIQRgASgQIRhgAUK8FWMwIYLYQaABwBHgAgAFviAG2ApIBAzEuMpgBAKABAcgBCMABAQ&amp;sclient=gws-wiz\" target=\"_blank\" rel=\"noopener\">Le basketball avec <\/a>la NBA\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7add50 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d7add50\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-basketball-ball\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1db0078 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db0078\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e71e2c\" data-id=\"8e71e2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1942e90 elementor-widget elementor-widget-image\" data-id=\"1942e90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-content\/uploads\/sites\/136\/2022\/05\/images-1.jpg\" class=\"elementor-animation-push attachment-large size-large wp-image-2372\" alt=\"d\u00e9fi sportif\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-505c478\" data-id=\"505c478\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9b2abb elementor-widget elementor-widget-text-editor\" data-id=\"e9b2abb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\"><a style=\"color: #000000\" href=\"https:\/\/www.google.com\/search?q=baseball&amp;bih=708&amp;biw=1440&amp;hl=fr&amp;sxsrf=ALiCzsah36JY5OGDv81KFBBRtFCyVuYixg%3A1652434419748&amp;ei=8yV-YoOsLcnglwSK2oTwBA&amp;ved=0ahUKEwjD8en0ldz3AhVJ8IUKHQotAU4Q4dUDCA4&amp;uact=5&amp;oq=baseball&amp;gs_lcp=Cgdnd3Mtd2l6EAMyDQguELEDEIMBENQCEEMyBwgAELEDEEMyBAgAEEMyBQgAEIAEMgQIABBDMgQIABBDMgQIABBDMgQIABBDMgsILhCABBCxAxCDATIECAAQQzoHCAAQRxCwAzoMCC4QyAMQsAMQQxgBOgQILhBDOggILhCxAxCDAToLCAAQgAQQsQMQgwE6DgguEIAEELEDEMcBEKMCOhEILhCABBCxAxCDARDHARDRAzoRCC4QgAQQsQMQgwEQxwEQowI6CgguELEDEIMBEEM6CggAELEDEIMBEEM6BggAEAoQQzoHCC4Q1AIQQzoKCC4QsQMQ1AIQQ0oECEEYAEoECEYYAVDqBFjnDmCGFGgDcAF4AIABbYgBnwWSAQM3LjGYAQCgAQHIARDAAQHaAQYIARABGAg&amp;sclient=gws-wiz\" target=\"_blank\" rel=\"noopener\">Le baseball<\/a> avec le fameux NY des Yankees de New York.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06fb9e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a06fb9e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-baseball-ball\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a169ef elementor-widget elementor-widget-heading\" data-id=\"0a169ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie d'acquisition digitale dans le secteur du sport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f0849 elementor-tabs-alignment-center elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"26f0849\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4081\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-4081\" aria-expanded=\"false\"> SMS marketing<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4082\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4082\" aria-expanded=\"false\">La newsletter<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4083\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4083\" aria-expanded=\"false\">L\u2019application<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4084\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4084\" aria-expanded=\"false\">Les r\u00e9seaux sociaux<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-4081\" aria-expanded=\"false\"> SMS marketing<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4081\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4081\" tabindex=\"0\" hidden=\"false\"><p><span style=\"color: #000000\">Premi\u00e8rement :<\/span><span style=\"color: #000000\"> utiliser les donn\u00e9es personnelles et la g\u00e9olocalisation<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4082\" aria-expanded=\"false\">La newsletter<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4082\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4082\" tabindex=\"0\" hidden=\"hidden\"><p>Deuxi\u00e8mement : Informer les supporters et partager les nouvelles du club.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4083\" aria-expanded=\"false\">L\u2019application<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4083\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4083\" tabindex=\"0\" hidden=\"hidden\"><p>Troisi\u00e8mement : Convertir les supporteurs en de vrais ambassadeurs (liens vers les boutiques officielles, billetterie des \u00e9v\u00e9nements \u00e0 venir etc.)<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4084\" aria-expanded=\"false\">Les r\u00e9seaux sociaux<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4084\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4084\" tabindex=\"0\" hidden=\"hidden\"><p>Quatri\u00e8mement : les m\u00e9dias sociaux jouent un r\u00f4le dans la strat\u00e9gie de communication d&rsquo;un club ou d&rsquo;un \u00e9v\u00e9nement sportif.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ccb5b elementor-widget elementor-widget-text-editor\" data-id=\"24ccb5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">Apr\u00e8s cela les \u00e9v\u00e9nements sportifs, les clubs et les sportifs sont devenus de vrais marketeurs utilisant, entre autres, les \u00e9l\u00e9ments cl\u00e9s du marketing num\u00e9rique pour objectif :<\/span><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">\u00a0<\/span><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">Premi\u00e8rement cr\u00e9er une communaut\u00e9 autour d\u2019un nom et deuxi\u00e8mement faire en sorte que les passionn\u00e9s deviennent des ambassadeurs.<\/span><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 12pt\">Pour conclure, le sport est un secteur que malgr\u00e9 l&rsquo;omnipr\u00e9sence de la publicit\u00e9 a trouv\u00e9 dans le marketing num\u00e9rique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6772412 elementor-widget elementor-widget-counter\" data-id=\"6772412\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c66e87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c66e87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d693b30\" data-id=\"d693b30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b2d3d2 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b2d3d2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/pigier-lyon.com\/blogs\/evensport\/category\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pendant ce temps de nouvelles aventures, c'est par ici ! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le nouveau d\u00e9fi sportif, le digital Le nouveau d\u00e9fi sportif est l&rsquo;un des domaines les plus prometteurs en termes de communication dans l&rsquo;univers du num\u00e9rique, qui influe d\u00e9sormais sur bien d&rsquo;autres univers. Le sport et le nouveau d\u00e9fi sportif de la m\u00eame mani\u00e8re\u00a0marqu\u00e9 par l\u2019\u00e9volution de notre fa\u00e7on de consommer est influenc\u00e9 par les tendances [&hellip;]<\/p>\n","protected":false},"author":231,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2104","post","type-post","status-publish","format-standard","hentry","category-sport"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/2104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/users\/231"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/comments?post=2104"}],"version-history":[{"count":139,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/2104\/revisions"}],"predecessor-version":[{"id":3924,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/posts\/2104\/revisions\/3924"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/media?parent=2104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/categories?post=2104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/evensport\/wp-json\/wp\/v2\/tags?post=2104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}