{"id":3102,"date":"2024-04-22T08:55:11","date_gmt":"2024-04-22T06:55:11","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/digiland\/?p=3102"},"modified":"2024-04-22T11:34:44","modified_gmt":"2024-04-22T09:34:44","slug":"la-strategie-de-communication-de-disneyland-paris","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/digiland\/la-strategie-de-communication-de-disneyland-paris\/","title":{"rendered":"La strat\u00e9gie de communication de Disneyland Paris"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3102\" class=\"elementor elementor-3102\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8691c e-flex e-con-boxed e-con e-parent\" data-id=\"5e8691c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efdafbc eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right eael-hamburger--tablet elementor-widget elementor-widget-eael-simple-menu\" data-id=\"efdafbc\" data-element_type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n                        @media screen and (max-width: 1024px) {\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-horizontal,\n                                .eael-simple-menu-vertical {\n                                    display: none;\n                                }\n                            }\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-container .eael-simple-menu-toggle {\n                                    display: block;\n                                }\n                            }\n                        }\n                    <\/style>            <div data-hamburger-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-bars&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-indicator-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-dropdown-indicator-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" class=\"eael-simple-menu-container eael-simple-menu-align-left eael-simple-menu-dropdown-align-left preset-1\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;Portrait mobile (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tablette en mode portrait (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"tablet\">\n                <ul id=\"menu-menu\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-horizontal\"><li id=\"menu-item-2015\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2015\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/agence-digiland\/\">Agence<\/a><\/li>\n<li id=\"menu-item-2014\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2014\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/nos-services-digiland\/\">Nos services<\/a><\/li>\n<li id=\"menu-item-2011\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2011\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/digiland-equipe\/\">Equipe<\/a><\/li>\n<li id=\"menu-item-2012\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2012\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/blog\/\">Blog<\/a><\/li>\n<li id=\"menu-item-2013\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2013\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/contact\/\">Contact<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only \">Hamburger Toggle Menu<\/span>\n                    <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b44bc3 elementor-widget elementor-widget-heading\" data-id=\"9b44bc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie de communication de Disneyland Paris<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5368030 elementor-widget elementor-widget-text-editor\" data-id=\"5368030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Depuis son ouverture en 1992, Disneyland Paris a captiv\u00e9 l&rsquo;imagination de millions de visiteurs venus des quatre coins du monde.<\/p><p>La premi\u00e8re destination touristique d&rsquo;Europe joue un r\u00f4le crucial dans la transmission de cette magie, en captivant le public et en l&rsquo;invitant \u00e0 vivre des exp\u00e9riences extraordinaires. <strong>\u00c0 travers une strat\u00e9gie diversifi\u00e9e et innovante<\/strong>, pens\u00e9 depuis plus de 10 ans par l&rsquo;\u00e9quipe d&rsquo;experts Digiland, La strat\u00e9gie de communication de Disneyland Paris, allant des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es aux r\u00e9seaux sociaux en passant par des \u00e9v\u00e9nements sp\u00e9ciaux, entretient un lien constant avec son public, lui offrant un avant-go\u00fbt des aventures fantastiques qui l&rsquo;attendent au c\u0153ur du parc. Cette communication habilement orchestr\u00e9e contribue \u00e0 faire de Disneyland Paris une destination incontournable pour les familles, les amateurs de magie et les voyageurs du monde entier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07aa270 elementor-widget elementor-widget-spacer\" data-id=\"07aa270\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f223941 e-flex e-con-boxed e-con e-parent\" data-id=\"f223941\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff64bbe e-con-full e-flex e-con e-child\" data-id=\"ff64bbe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3e422 elementor-widget elementor-widget-heading\" data-id=\"fd3e422\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie de communication de Disneyland Paris<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6564086 elementor-widget elementor-widget-text-editor\" data-id=\"6564086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-sourcepos=\"7:1-7:306\">Disneyland Paris a opt\u00e9 pour une strat\u00e9gie omnicanale. Digiland est charg\u00e9 de multiplier les points de contact avec ses clients et en assurant une coh\u00e9rence totale entre eux. Que ce soit sur le site internet, l&rsquo;application mobile, les r\u00e9seaux sociaux ou encore en centre d&rsquo;appels, l&rsquo;exp\u00e9rience client est fluide et homog\u00e8ne.<\/p><ul data-sourcepos=\"9:1-13:0\"><li data-sourcepos=\"9:1-9:328\"><span style=\"color: #800080\"><strong>Un site web informatif et transactionnel :<\/strong><\/span> Le site internet de Disneyland Paris est un v\u00e9ritable hub d&rsquo;informations, permettant aux visiteurs de pr\u00e9parer leur s\u00e9jour en d\u00e9tail. L&rsquo;\u00e9quipe Digiland \u00e0 con\u00e7ue un site web qui permet aux clients de r\u00e9server leur s\u00e9jour, acheter leurs billets, consulter les horaires des attractions et spectacles, et m\u00eame organiser leur transport.<\/li><li data-sourcepos=\"10:1-10:326\"><span style=\"color: #800080\"><strong>Une application mobile indispensable :<\/strong> <\/span>L&rsquo;application mobile Disneyland Paris con\u00e7u l\u00e0 aussi par Digiland, est un v\u00e9ritable compagnon de voyage. Elle permet aux visiteurs de consulter les temps d&rsquo;attente en temps r\u00e9el, de commander de la nourriture, de r\u00e9server des attractions et m\u00eame de retrouver leurs enfants gr\u00e2ce \u00e0 un syst\u00e8me de g\u00e9olocalisation.<\/li><li data-sourcepos=\"11:1-11:262\"><span style=\"color: #800080\"><strong>Des r\u00e9seaux sociaux anim\u00e9s :<\/strong> <\/span>Disneyland Paris est tr\u00e8s actif sur les r\u00e9seaux sociaux, o\u00f9 il partage des contenus engageants et interactifs. La marque utilise \u00e9galement les r\u00e9seaux sociaux pour r\u00e9pondre aux questions des clients et g\u00e9rer leur service client.<\/li><li data-sourcepos=\"12:1-13:0\"><span style=\"color: #993366\"><strong>Un centre d&rsquo;appels performant :<\/strong><\/span> Le centre d&rsquo;appels de Disneyland Paris est disponible 7j\/7 pour r\u00e9pondre aux questions des clients et les aider \u00e0 r\u00e9server leur s\u00e9jour.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be3b04 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7be3b04\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visiter le site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3be0796 e-con-full e-flex e-con e-child\" data-id=\"3be0796\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8133924 elementor-widget elementor-widget-image\" data-id=\"8133924\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.disneylandparis.com\/fr-fr\/application-mobile\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/hd18276_2024jan28_world_app-promotion-generic-topic_16-9_tcm808-236862w960p1fjpg.jpg\" class=\"attachment-full size-full wp-image-3147\" alt=\"L&#039;application Disneyland Paris par Digiland\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/hd18276_2024jan28_world_app-promotion-generic-topic_16-9_tcm808-236862w960p1fjpg.jpg 960w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/hd18276_2024jan28_world_app-promotion-generic-topic_16-9_tcm808-236862w960p1fjpg-300x169.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/hd18276_2024jan28_world_app-promotion-generic-topic_16-9_tcm808-236862w960p1fjpg-768x432.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/hd18276_2024jan28_world_app-promotion-generic-topic_16-9_tcm808-236862w960p1fjpg-600x338.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb2322 e-flex e-con-boxed e-con e-parent\" data-id=\"3eb2322\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d14ed2d e-con-full e-flex e-con e-child\" data-id=\"d14ed2d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b98e3 elementor-widget elementor-widget-image\" data-id=\"e0b98e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.jcdecaux.fr\/annonceurs-agences\/inspirations\/disneyland-paris-une-campagne-magique-pour-les-30-ans-du-parc\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"882\" src=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/affiche-arret-de-bus-abribus-JCDecaux-Disneyland-Paris-929x1024.jpg\" class=\"attachment-large size-large wp-image-3237\" alt=\"Les campagnes publicitaires Disneyland Paris par Digiland\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/affiche-arret-de-bus-abribus-JCDecaux-Disneyland-Paris-929x1024.jpg 929w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/affiche-arret-de-bus-abribus-JCDecaux-Disneyland-Paris-272x300.jpg 272w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/affiche-arret-de-bus-abribus-JCDecaux-Disneyland-Paris-768x846.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/affiche-arret-de-bus-abribus-JCDecaux-Disneyland-Paris-600x661.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/affiche-arret-de-bus-abribus-JCDecaux-Disneyland-Paris.jpg 980w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207c5c3 e-con-full e-flex e-con e-child\" data-id=\"207c5c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29436c9 elementor-widget elementor-widget-heading\" data-id=\"29436c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie de communication de Disneyland Paris<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c98bc1a elementor-widget elementor-widget-text-editor\" data-id=\"c98bc1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-sourcepos=\"14:1-14:46\"><span style=\"color: #800080\"><strong>Des contenus engageants pour cr\u00e9er du r\u00eave<\/strong><\/span><\/p><p data-sourcepos=\"16:1-16:279\">Disneyland Paris utilise \u00e9galement le storytelling pour cr\u00e9er du r\u00eave et susciter l&rsquo;envie de visiter le parc. Le parc nous a demand\u00e9 de mettre en avant les valeurs de Disney, telles que l&rsquo;imagination, la magie et le partage, \u00e0 travers des contenus vid\u00e9os, des articles et des infographies.<\/p><ul data-sourcepos=\"18:1-21:0\"><li data-sourcepos=\"18:1-18:289\"><span style=\"color: #800080\"><strong>Des campagnes publicitaires cibl\u00e9es :<\/strong><\/span> Disneyland Paris r\u00e9alise des campagnes publicitaires cibl\u00e9es sur diff\u00e9rents canaux, tels que la t\u00e9l\u00e9vision, la radio, la presse et le digital. Nos \u00e9quipes Digiland utilise des donn\u00e9es pour diffuser des messages pertinents \u00e0 chaque cible de client\u00e8le fix\u00e9e par Disney.<\/li><li data-sourcepos=\"19:1-19:218\"><span style=\"color: #800080\"><strong>Des partenariats strat\u00e9giques :<\/strong> <\/span>Disneyland Paris s&rsquo;associe \u00e0 des influenceurs, des personnalit\u00e9s publique et des m\u00e9dias pour toucher un public plus large. Digland est en charge des \u00e9v\u00e9nements sp\u00e9ciaux et des op\u00e9rations de co-branding pour ses diff\u00e9rentes th\u00e9matiques.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd9dd29 e-flex e-con-boxed e-con e-parent\" data-id=\"bd9dd29\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-962fb0b e-con-full e-flex e-con e-child\" data-id=\"962fb0b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75683eb elementor-widget elementor-widget-heading\" data-id=\"75683eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie de communication de Disneyland Paris<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36a621 elementor-widget elementor-widget-text-editor\" data-id=\"e36a621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-sourcepos=\"22:1-22:51\"><span style=\"color: #800080\"><strong>Une personnalisation croissante de l&rsquo;exp\u00e9rience<\/strong><\/span><\/p><p data-sourcepos=\"24:1-24:244\">Disneyland Paris et Digiland s&rsquo;efforce de personnaliser l&rsquo;exp\u00e9rience de chaque visiteur en utilisant les diff\u00e9rentes donn\u00e9es clients. La marque utilise ces donn\u00e9es pour proposer des offres et des recommandations pertinentes, ainsi que pour am\u00e9liorer le service client.<\/p><ul data-sourcepos=\"26:1-28:0\"><li data-sourcepos=\"26:1-26:192\"><span style=\"color: #800080\"><strong>Des recommandations personnalis\u00e9es :<\/strong> Digiland<\/span> utilise les donn\u00e9es clients transmis en toute s\u00e9curit\u00e9 par Disney pour proposer des attractions, des spectacles et des restaurants qui pourraient plaire \u00e0 chaque visiteur.<\/li><li data-sourcepos=\"27:1-28:0\"><span style=\"color: #800080\"><strong>Un service client personnalis\u00e9 :<\/strong><\/span> Disneyland Paris utilise les donn\u00e9es clients pour offrir un service client plus personnalis\u00e9. L&rsquo;\u00e9quipe Digiland peut ainsi anticiper les besoins des clients et leur proposer des solutions adapt\u00e9es en collaboration avec Disneyland Paris.<\/li><\/ul><p data-sourcepos=\"29:1-29:34\"><span style=\"color: #800080\"><strong>Une strat\u00e9gie digitale r\u00e9ussie<\/strong><\/span><\/p><p data-sourcepos=\"31:1-31:323\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/la-strategie-de-communication-de-disneyland-paris\/\" target=\"_blank\" rel=\"noopener\">La strat\u00e9gie digitale de Disneyland Paris<\/a> est un succ\u00e8s. Gr\u00e2ce \u00e0 notre collaboration depuis plusieurs ann\u00e9es, Disneyland Paris a su s&rsquo;adapter aux nouveaux usages des consommateurs et leur offrir une exp\u00e9rience client fluide et m\u00e9morable.<\/p><p data-sourcepos=\"31:1-31:323\">Cette strat\u00e9gie de plusieurs ann\u00e9es a permis \u00e0 Disneyland Paris de fid\u00e9liser ses clients et d&rsquo;en attirer de nouveaux, contribuant ainsi \u00e0 la croissance du parc Disney.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ee7c4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"72ee7c4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir Digiland<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96733c5 e-con-full e-flex e-con e-child\" data-id=\"96733c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9faa5 elementor-widget elementor-widget-image\" data-id=\"8c9faa5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-1024x723.jpg\" class=\"attachment-large size-large wp-image-3184\" alt=\"La personnalisation des supports Disneyland Paris\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-1024x723.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-300x212.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-768x542.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-1536x1085.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-scaled.jpg 2048w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/FR-AUG.-28-INFOGRAPHICS-scaled-1-600x424.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2184e63 e-flex e-con-boxed e-con e-parent\" data-id=\"2184e63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d943e58 elementor-widget elementor-widget-image\" data-id=\"d943e58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/la-strategie-de-communication-de-disneyland-paris-par-digiland\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3215\" alt=\"Digiland\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-1024x1024.png 1024w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-1536x1536.png 1536w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo.png 2048w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-content\/uploads\/sites\/164\/2024\/04\/DigiLand-nouveau-logo-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>@media screen and (max-width: 1024px) { .eael-hamburger&#8211;tablet { .eael-simple-menu-horizontal, .eael-simple-menu-vertical { display: none; } } .eael-hamburger&#8211;tablet { .eael-simple-menu-container .eael-simple-menu-toggle { display: block; } } } Agence Nos services Equipe Blog Contact Humberger Toggle Menu La strat\u00e9gie de communication de Disneyland Paris Depuis son ouverture en 1992, Disneyland Paris a captiv\u00e9 l&rsquo;imagination de millions de visiteurs [&hellip;]<\/p>\n","protected":false},"author":991,"featured_media":3120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/posts\/3102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/users\/991"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/comments?post=3102"}],"version-history":[{"count":85,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/posts\/3102\/revisions"}],"predecessor-version":[{"id":3287,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/posts\/3102\/revisions\/3287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/media\/3120"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/media?parent=3102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/categories?post=3102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/digiland\/wp-json\/wp\/v2\/tags?post=3102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}