{"id":384,"date":"2020-12-16T14:30:30","date_gmt":"2020-12-16T13:30:30","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=384"},"modified":"2021-06-01T08:56:41","modified_gmt":"2021-06-01T06:56:41","slug":"une-entreprise-doit-etre-presente-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2020\/12\/16\/une-entreprise-doit-etre-presente-sur-les-reseaux-sociaux\/","title":{"rendered":"Pourquoi une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"384\" class=\"elementor elementor-384\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2afa52a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2afa52a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31ec97f\" data-id=\"31ec97f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af2f5c4 elementor-widget elementor-widget-image\" data-id=\"af2f5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2020\/12\/image-article.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0d8b4 elementor-widget elementor-widget-text-editor\" data-id=\"5a0d8b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- [if gte mso 9]&gt;--><\/p><p><!-- [if gte mso 9]&gt;--><\/p><p><!-- [if gte mso 9]&gt;--><\/p><p><!-- [if gte mso 10]&gt;--><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 14pt\"><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 14pt\">Tout d&rsquo;abord pour r\u00e9pondre \u00e0 la question, oui une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux. <\/span>On entend depuis des ann\u00e9es parler des r\u00e9seaux sociaux, c\u2019est en r\u00e9alit\u00e9 en 1997 qu\u2019ils font leur apparition avec notamment Weblog ou Hotmail. Mais c\u2019est en 2004 qu\u2019on observe une r\u00e9elle une r\u00e9elle expansion de ce march\u00e9 avec la cr\u00e9ation de <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook.<\/a><\/span><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 14pt\">En effet, initialement pr\u00e9vu pour un \u00eatre utilis\u00e9 individuellement, les capacit\u00e9s des r\u00e9seaux sociaux ont tr\u00e8s vites \u00e9volu\u00e9es. Jusqu\u2019\u00e0 devenir presque qu\u2019indispensable pour les entreprises.<br \/><\/span><\/p><p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 14pt\">Maintenant, nous allons voir ensemble les nombreux b\u00e9n\u00e9fices qu\u2019une entreprise peut tirer des r\u00e9seaux sociaux<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd7dd11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd7dd11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f2a749\" data-id=\"0f2a749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef7938 elementor-widget elementor-widget-heading\" data-id=\"7ef7938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Oui une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux pour augmenter sa visibilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20a06aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20a06aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4baa20\" data-id=\"e4baa20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee744b8 elementor-widget elementor-widget-text-editor\" data-id=\"ee744b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;color: #000000;font-family: arial, helvetica, sans-serif\">La valeur premi\u00e8re qu\u2019apporte les r\u00e9seaux est la visibilit\u00e9. Bien que peu couteux voir gratuitement, une entreprise peux voir sa visibilit\u00e9 et sa notori\u00e9t\u00e9 exploser. La viralit\u00e9 des r\u00e9seaux sociaux va donc permettre d\u2019acqu\u00e9rir de nouveaux clients, fournisseurs ou encore partenaires.<\/span><\/p><p><span style=\"font-size: 14pt;color: #000000\">En combinant de l\u2019argent avec les post d\u2019une soci\u00e9t\u00e9. Celle-ci va pouvoir maitriser l\u2019impact de ses publications et la cible touch\u00e9e sur un lapse de temps.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daaddbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daaddbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d50e158\" data-id=\"d50e158\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3ae2b3 elementor-widget elementor-widget-heading\" data-id=\"e3ae2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Conqu\u00e9rir de nouveaux clients et le fid\u00e9liser.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e3d6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e3d6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2154e7\" data-id=\"c2154e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-139c78b elementor-widget elementor-widget-text-editor\" data-id=\"139c78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif;font-size: 14pt\">Une fois visible au pr\u00e8s des bonnes personnes. les r\u00e9seaux vont permettre de d\u00e9clencher l\u2019envie d\u2019acheter notamment en mettant en valeur le produit. Par la suite gr\u00e2ce \u00e0 la fonction abonnement, le client sera mis au courant des actualit\u00e9 de l\u2019entreprise et sera donc fid\u00e9lis\u00e9. Une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eafcb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eafcb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b32b23a\" data-id=\"b32b23a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e3692 elementor-widget elementor-widget-heading\" data-id=\"64e3692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Un nouveau mode de concurrence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a50ae09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a50ae09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2246db\" data-id=\"f2246db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76e71c elementor-widget elementor-widget-text-editor\" data-id=\"a76e71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;color: #000000;font-family: arial, helvetica, sans-serif\">Les r\u00e9seaux sociaux sont de nos jours indispensables pour 90% des entreprises. Tandis que celles qui ne sont pas dessus sont alors d\u00e9savantag\u00e9s par rapport \u00e0 leurs concurrents qui les utilise. Donc pour \u00e9viter de perdre des parts de march\u00e9s. Les soci\u00e9t\u00e9s doivent donc utiliser les r\u00e9seaux sociaux dans leurs strat\u00e9gies d\u2019entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-753d212 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"753d212\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7683f1e\" data-id=\"7683f1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b48dbf elementor-widget elementor-widget-heading\" data-id=\"5b48dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux afin de mieux connaitre ses clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b854fd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b854fd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7288567\" data-id=\"7288567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4417081 elementor-widget elementor-widget-text-editor\" data-id=\"4417081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;font-family: arial, helvetica, sans-serif;color: #000000\">Les strat\u00e9gies des entreprises \u00e9taient depuis longtemps la recherche de profit. Cependant cette strat\u00e9gie tend de plus en plus \u00e0 rechercher la fid\u00e9lisation et la relation client. Les r\u00e9seaux sociaux sont l\u2019outil le plus performant pour r\u00e9colter les avis des consommateurs. Pour par la suite r\u00e9pondre \u00e0 leurs besoins et surtout anticiper ces besoins.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6b5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6b5a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a09aef\" data-id=\"2a09aef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a96b1b3 elementor-widget elementor-widget-heading\" data-id=\"a96b1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Am\u00e9liorer votre SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18316b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18316b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6f6d21\" data-id=\"c6f6d21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f4dd5e elementor-widget elementor-widget-text-editor\" data-id=\"7f4dd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;font-size: 14pt;color: #000000\">On observe depuis quelques ann\u00e9es l\u2019apparition du <a href=\"https:\/\/www.definitions-marketing.com\/definition\/smo\/\" target=\"_blank\" rel=\"noopener\">Social M\u00e9dia Optimization (SMO)<\/a>. Celui-ci regroupe l\u2019ensemble des techniques qui permettent d\u2019augmenter la visibilit\u00e9 de votre site web. Cela va donc augmenter le trafic et le r\u00e9f\u00e9rencement naturel de votre site internet. Une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux.<br><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e510e61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e510e61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a2e42e\" data-id=\"9a2e42e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e45ed02 elementor-grid-eael-col-4 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"e45ed02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-4&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-e45ed02\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-e45ed02 eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-3648 category-reseaux-sociaux\" data-id=\"3648\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/ameliorez-vos-photos-instagram\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-300x180.jpg\" class=\"attachment-medium size-medium wp-image-4137\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-300x180.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-600x359.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-194x116.jpg 194w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/ameliorez-vos-photos-instagram\/\" title=\"3 outils pour am\u00e9liorer vos photos Instagram\">3 outils pour am\u00e9liorer vos photos Instagram<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Am\u00e9liorez vos photos Instagram avec ces trois outils ! Instagram...<\/p><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/ameliorez-vos-photos-instagram\/\" class=\"eael-post-elements-readmore-btn\">Read More<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-3633 category-reseaux-sociaux\" data-id=\"3633\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/vendre-sur-les-reseaux-sociaux\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"189\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/image_2021-06-01_095430-300x189.png\" class=\"attachment-medium size-medium wp-image-4142\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/image_2021-06-01_095430-300x189.png 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/image_2021-06-01_095430-600x377.png 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/image_2021-06-01_095430-185x116.png 185w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/image_2021-06-01_095430.png 716w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/vendre-sur-les-reseaux-sociaux\/\" title=\"E-commerce : Comment vendre sur les r\u00e9seaux sociaux ?\">E-commerce : Comment vendre sur les r\u00e9seaux sociaux ?<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>D\u00e9couvrez comment vendre sur les r\u00e9seaux sociaux Vous le savez...<\/p><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/vendre-sur-les-reseaux-sociaux\/\" class=\"eael-post-elements-readmore-btn\">Read More<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-2453 category-reseaux-sociaux\" data-id=\"2453\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/19\/realiser-une-story-instagram-originale\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-300x180.jpg\" class=\"attachment-medium size-medium wp-image-4137\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-300x180.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-600x359.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887-194x116.jpg 194w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/modele-conception-simple-minimal-du-logo-instagram-copy-space-3d_1379-4887.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/19\/realiser-une-story-instagram-originale\/\" title=\"Comment r\u00e9aliser une story Instagram originale ?\">Comment r\u00e9aliser une story Instagram originale ?<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>R\u00e9aliser une story Instagram originale La fonction story est une...<\/p><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/19\/realiser-une-story-instagram-originale\/\" class=\"eael-post-elements-readmore-btn\">Read More<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1873 category-reseaux-sociaux\" data-id=\"1873\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/07\/decouvrez-les-fonctionnalites-dinstagram\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement-300x158.jpg\" class=\"attachment-medium size-medium wp-image-4132\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement-300x158.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement-1024x538.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement-768x404.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement-600x316.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement-221x116.jpg 221w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/instagram-de-sa-creation-a-son-rachat-par-facebook-8-anecdotes-que-vous-ignorez-surement.jpg 1198w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/07\/decouvrez-les-fonctionnalites-dinstagram\/\" title=\"Les fonctionnalit\u00e9s d\u2019Instagram\">Les fonctionnalit\u00e9s d\u2019Instagram<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>D\u00e9couvrez les fonctionnalit\u00e9s Instragram ! Cr\u00e9e en 2010, le r\u00e9seau...<\/p><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/07\/decouvrez-les-fonctionnalites-dinstagram\/\" class=\"eael-post-elements-readmore-btn\">Read More<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap eael-force-hide\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-e45ed02\" data-widget-id=\"e45ed02\" data-widget=\"e45ed02\" data-page-id=\"384\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;one.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"masonry\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;author__in%5B0%5D=729\" data-max-page=\"2\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Load More<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tout d&rsquo;abord pour r\u00e9pondre \u00e0 la question, oui une entreprise doit \u00eatre pr\u00e9sente sur les r\u00e9seaux sociaux. On entend depuis des ann\u00e9es parler des r\u00e9seaux sociaux, c\u2019est en r\u00e9alit\u00e9 en 1997 qu\u2019ils font leur apparition avec notamment Weblog ou Hotmail. Mais c\u2019est en 2004 qu\u2019on observe une r\u00e9elle une r\u00e9elle expansion de ce march\u00e9 avec [&hellip;]<\/p>\n","protected":false},"author":450,"featured_media":4127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/450"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":29,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":4117,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/384\/revisions\/4117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4127"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}