{"id":3633,"date":"2021-05-27T19:28:17","date_gmt":"2021-05-27T17:28:17","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=3633"},"modified":"2021-06-01T12:12:55","modified_gmt":"2021-06-01T10:12:55","slug":"vendre-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/27\/vendre-sur-les-reseaux-sociaux\/","title":{"rendered":"E-commerce : Comment vendre sur les r\u00e9seaux sociaux ?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

D\u00e9couvrez comment vendre sur les r\u00e9seaux sociaux<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Vous le savez certainement d\u00e9j\u00e0, les r\u00e9seaux sociaux sont devenus des outils de communication indispensables pour toute entreprise. Ils permettent d\u2019informer et de fid\u00e9liser entre autre. Cependant, de nouvelles fonctionnalit\u00e9s sont apport\u00e9es en permanence \u00e0 ces plateformes. Aujourd\u2019hui, il est possible de vendre nos produits directement via certains r\u00e9seaux tels que Facebook<\/a><\/strong> et Instagram<\/strong><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Vendre sur les r\u00e9seaux sociaux : d\u00e9couverte d\u2019Instagram shopping <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vendre\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Instagram Shopping<\/strong> est apparu l\u2019ann\u00e9e derni\u00e8re en France. Cet outil tr\u00e8s simple d\u2019utilisation permet d\u2019utiliser votre compte entreprise en vitrine<\/strong>. Vous pourrez ainsi pr\u00e9sentez votre feed tel un catalogue de produits<\/strong>. Pour cela, vous pouvez ins\u00e9rer sur chaque photo des \u00e9tiquettes qui pr\u00e9sente le produit et son prix. Si le client souhaite acheter ce produit, il pourra cliquer sur le lien de l\u2019\u00e9tiquette en question qui le m\u00e8nera directement \u00e0 votre site marchand.<\/span><\/p>

Cependant, il est important de noter que seule des produits mat\u00e9riels peuvent \u00eatre propos\u00e9 avec cet outils. En effet, les services et autres prestations ne peuvent \u00eatre vendu sur Instagram Shopping.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Vendre sur les r\u00e9seaux sociaux : d\u00e9couverte des boutiques Facebook <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Facebook, qui fait d\u2019ailleurs partie du m\u00eame groupe qu\u2019Instagram, permet lui aussi de vendre des produits sur sa plateforme.<\/span><\/p>

De plus, si vous poss\u00e9dez une boutique sur Facebook, vous pourrez \u00e9galement la retrouver sur Instagram.<\/span><\/p>

Sur Facebook, le principe est le m\u00eame, il suffit de cr\u00e9er des pages produits<\/strong> en renseignant les diff\u00e9rentes informations sur les produits que l\u2019on souhaite proposer.<\/span><\/p>

L\u2019avantage de la boutique Facebook est que l\u2019on peut \u00e9galement cr\u00e9er des collections<\/strong>, ce qui permet de cat\u00e9goriser davantage les produits et ainsi, d\u2019am\u00e9liorer l\u2019exp\u00e9rience client.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vendre\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

Vous l\u2019aurez compris, avec l\u2019\u00e9mergence de plus en plus puissante des r\u00e9seaux sociaux, la vente sur ces plateformes va devenir incontournable dans peu de temps. Ainsi, nous vous conseillons d\u2019avoir un coup d\u2019avance par rapport \u00e0 votre concurrence et de vous int\u00e9resser davantage \u00e0 ce sujet.<\/strong><\/span><\/p>

Si vous souhaitez en savoir un peu plus sur ces nouvelles pratiques de vente en ligne, n\u2019h\u00e9sitez pas\u00a0! Nos experts sont \u00e0 votre \u00e9coute, contactez-nous<\/a>\u00a0!<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment vendre sur les r\u00e9seaux sociaux Vous le savez certainement d\u00e9j\u00e0, les r\u00e9seaux sociaux sont devenus des outils de communication indispensables pour toute entreprise. Ils permettent d\u2019informer et de fid\u00e9liser entre autre. Cependant, de nouvelles fonctionnalit\u00e9s sont apport\u00e9es en permanence \u00e0 ces plateformes. Aujourd\u2019hui, il est possible de vendre nos produits directement via certains […]<\/p>\n","protected":false},"author":729,"featured_media":4142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-3633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/3633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/729"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=3633"}],"version-history":[{"count":14,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/3633\/revisions"}],"predecessor-version":[{"id":4337,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/3633\/revisions\/4337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4142"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=3633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=3633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=3633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}