{"id":3431,"date":"2021-05-21T19:03:03","date_gmt":"2021-05-21T17:03:03","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=3431"},"modified":"2021-06-01T16:49:06","modified_gmt":"2021-06-01T14:49:06","slug":"le-pouvoir-de-la-video-en-chiffre-3","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/21\/le-pouvoir-de-la-video-en-chiffre-3\/","title":{"rendered":"Le pouvoir de la vid\u00e9o en chiffre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3431\" class=\"elementor elementor-3431\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-099c52f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"099c52f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-726b415\" data-id=\"726b415\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec61152 elementor-widget elementor-widget-text-editor\" data-id=\"ec61152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 32px;font-style: normal;font-weight: bold;color: #000000\">Le pouvoir de la vid\u00e9o en chiffre\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1483de5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1483de5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bdc4d0\" data-id=\"7bdc4d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c17a275 elementor-widget elementor-widget-text-editor\" data-id=\"c17a275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>La vid\u00e9o est absolument partout d\u00e9sormais\u00a0 : en TV, en publicit\u00e9 digitale, sur les r\u00e9seaux sociaux et m\u00eame dans la rue avec le d\u00e9veloppement de l\u2019affichage dynamique. C\u2019est un support riche, notamment en situation de mobilit\u00e9, car c\u2019est le format portable par excellence. La banalisation des technologies de r\u00e9alit\u00e9 virtuelle, de r\u00e9alit\u00e9 augment\u00e9e, et l\u2019explosion des contenus produits par les utilisateurs ne fera que renforcer cette tendance\u2026\u00a0<\/p><\/blockquote><p><span style=\"color: #000000\">Tout d&rsquo;abord, nous constatons qu&rsquo;elle est devenue LE moyen incontournable pour toucher les internautes. Pour s\u2019en convaincre, il suffit de voir les chiffres de son utilisation.\u00a0 Youtube par exemple, c\u2019est d\u00e9j\u00e0 6 milliards d\u2019heures de vid\u00e9os visionn\u00e9es dans le monde en 2016 ! Ensuite, sur Facebook, une publication gagne +80% d\u2019engagement lorsqu\u2019elle comporte une vid\u00e9o. En d&rsquo;autres termes, les marques ont donc plus que jamais int\u00e9r\u00eat \u00e0 investir dans la vid\u00e9o. D\u2019autant que les formats vid\u00e9os sont amen\u00e9s \u00e0 vite \u00e9voluer. Cependant, on est moins dans l\u2019esth\u00e9tisme, plus dans la rapidit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f1b13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0f1b13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4022c03\" data-id=\"4022c03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5613a1e elementor-widget elementor-widget-heading\" data-id=\"5613a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelques chiffres importants... \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c1a42e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c1a42e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cdffea5\" data-id=\"cdffea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be5bcc6 elementor-widget elementor-widget-text-editor\" data-id=\"be5bcc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le pouvoir de la vid\u00e9o en chiffre<\/p><ul><li><span style=\"color: #000000\">78% de personnes regardent des vid\u00e9os en ligne chaque semaine et 55% des gens regardent des vid\u00e9os quotidiennement.<\/span><\/li><li><span style=\"color: #000000\">Vous avez 2 fois plus de chances qu\u2019un internaute visionne une vid\u00e9o plut\u00f4t qu\u2019il lise des contenus textuels <\/span><\/li><li><span style=\"color: #000000\">C\u2019est plus de 60% du trafic internet.<\/span><\/li><li><span style=\"color: #000000\">Les d\u00e9penses en vid\u00e9os publicitaires ont doubl\u00e9 en 2 ans.<\/span><\/li><li><span style=\"color: #000000\">2 des sites les plus visit\u00e9s au monde proposent des vid\u00e9os (30,0 Milliards : Facebook 25,8 Milliards : YouTube).<\/span><\/li><li><span style=\"color: #000000\">Le d\u00e9veloppement des r\u00e9seaux de t\u00e9l\u00e9communication facilitent la diffusion d\u2019un nombre grandissant de vid\u00e9os (fibre, 4G).<\/span><\/li><li><span style=\"color: #000000\">1 vid\u00e9o sur 6 est vue sur un \u00e9quipement mobile.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41a1956\" data-id=\"41a1956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98c9a72 elementor-widget elementor-widget-image\" data-id=\"98c9a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"830\" height=\"500\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/pouvoir-de-la-video.jpg\" class=\"attachment-large size-large wp-image-4323\" alt=\"Le pouvoir de la vid\u00e9o en chiffre\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/pouvoir-de-la-video.jpg 830w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/pouvoir-de-la-video-300x181.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/pouvoir-de-la-video-768x463.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/pouvoir-de-la-video-600x361.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/pouvoir-de-la-video-193x116.jpg 193w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-618d8ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"618d8ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2857b07\" data-id=\"2857b07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff14c03 elementor-widget elementor-widget-text-editor\" data-id=\"ff14c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;font-size: 15px;font-style: normal;font-weight: 400\">Ce sont des statistiques impressionnantes ! Il n\u2019y a qu\u2019\u00e0 voir sur son fil d\u2019actualit\u00e9s facebook la profusion de posts en vid\u00e9o pour se rendre \u00e0 l\u2019\u00e9vidence. Pour r\u00e9sumer, c&rsquo;est un outil indispensable pour se d\u00e9marquer et d\u00e9velopper son business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1274343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1274343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5da9b0a\" data-id=\"5da9b0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23447ad elementor-widget elementor-widget-heading\" data-id=\"23447ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qui fait le succ\u00e8s d\u2019une vid\u00e9o ? \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ea319d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ea319d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9502fd3\" data-id=\"9502fd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e5f34 elementor-widget elementor-widget-spacer\" data-id=\"72e5f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e289b84 elementor-widget elementor-widget-image\" data-id=\"e289b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"201\" height=\"368\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/video-webmarketing.jpg\" class=\"attachment-large size-large wp-image-4324\" alt=\"Le pouvoir de la vid\u00e9o en chiffre\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/video-webmarketing.jpg 201w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/video-webmarketing-164x300.jpg 164w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/video-webmarketing-63x116.jpg 63w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e16f98\" data-id=\"3e16f98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d58720f elementor-widget elementor-widget-text-editor\" data-id=\"d58720f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Dans ce paragraphe, nous allons voir ce qui fait son succ\u00e8s. <\/span><\/p><p><span style=\"color: #000000\">Premi\u00e8rement, une bonne vid\u00e9o raconte une histoire. Elle doit vous transporter. Elle peut \u00eatre amusante, divertissante, informative par exemple. Cela vous transporte dans un voyage \u00e0 travers votre marque par le visuel. Nous sommes en immersion total avec le 360 degr\u00e9, les images de synth\u00e8ses, le motion design, les drones\u2026<\/span><br \/><span style=\"color: #000000\">Deuxi\u00e8mement, elle demande moins d\u2019effort que la lecture pour faire v\u00e9hiculer un message car elle stimule votre imagination.<\/span><\/p><p><span style=\"color: #000000\">\u00a0En bref, c&rsquo;est un formidable moyen d\u2019activer l\u2019imagination pour d\u00e9clencher des \u00e9motions. Ces \u00e9motions peuvent par la suite engendrer une (r\u00e9)action comme un acte d\u2019achat, une prise de contact, etc\u2026<\/span><\/p><p><span style=\"color: #000000\">Prenons l\u2019exemple \u00e0 la mode : les vid\u00e9os culinaires des sites Tasty ou Marmiton sont de plus en plus nombreuses sur internet et notamment sur le r\u00e9seau social Facebook et Instagram<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44b3fb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b3fb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58b5c44\" data-id=\"58b5c44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdae24 elementor-widget elementor-widget-text-editor\" data-id=\"3cdae24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 15px;font-style: normal;font-weight: 400;color: #000000\">Je ne sais pas si vous connaissez mais je peux vous garantir que ces vid\u00e9os vont vous donner faim ! Et voila une \u00e9motion, un ressenti : la faim. Cette faim va alors me donner des envies : faire la cuisine, acheter \u00e0 manger, apprendre une recette\u2026 Vous voyez ? C\u2019est efficace.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25be54c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25be54c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a0e9d7\" data-id=\"6a0e9d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd32c30 elementor-widget elementor-widget-heading\" data-id=\"cd32c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une vid\u00e9o cr\u00e9er des \u00e9motions chez les consommateurs\n#Le pouvoir de la video en chiffre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af53e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af53e15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff840d\" data-id=\"4ff840d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9717c4e elementor-widget elementor-widget-text-editor\" data-id=\"9717c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Ca permet aussi de lier \u00e9motionnellement le client \u00e0 la marque ou au produit. En outre, on notera que souvent l\u2019humour, le second degr\u00e9 marche bien pour faire adh\u00e9rer les gens. C\u2019est aussi une tendance notable des nouveaux consommateurs qui veulent que le produit ait un suppl\u00e9ment d\u2019\u00e2me. Par-dessus tout, elle va rendre sympathique la marque, ce qui pousse le consommateur \u00e0 acheter ses produits.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51c7d82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51c7d82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-867a6b5\" data-id=\"867a6b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40582ba elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"40582ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-4325\" alt=\"Mon\u00e9tisation clubhouse\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1-1024x576.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1-300x169.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1-768x432.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1-600x338.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1-206x116.jpg 206w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/maxresdefault-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91be0c8\" data-id=\"91be0c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa2529 elementor-widget elementor-widget-text-editor\" data-id=\"5fa2529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Maintenant transposez \u00e7a dans les monde des entreprises. Si l\u2019on est capable de susciter autant d\u2019amour, parce que c\u2019est \u00e7a le sentiment que produit une bonne vid\u00e9o, de l\u2019amour\u2026 et bien c\u2019est tout gagn\u00e9! C\u2019est \u00e7a le storytelling, l\u2019art de raconter des histoires.\u00a0 C\u2019est l\u2019outil de communication le plus puissant au monde. C&rsquo;est \u00e0 dire que c\u2019est le meilleur vecteur actuel pour raconter des histoires.\u00a0<\/span><\/p><p style=\"text-align: center\"><span style=\"color: #000000\">Celui qui ma\u00eetrise l\u2019image, qui ma\u00eetrise la vid\u00e9o, EST puissant. Le num\u00e9rique rend les gens puissants. Il permet \u00e0 des gens non qualifi\u00e9 (ceux dont le m\u00e9tier n\u2019est pas la vid\u00e9o) de se mettre au niveau des gens qualifi\u00e9s (les agences de production vid\u00e9os). Tout le monde peut faire des vid\u00e9os depuis son salon !\u00a0<\/span><\/p><p>Ci-joint un petit <a href=\"http:\/\/www.lachosepresse.fr\/retombee\/parole-dagences-le-pouvoir-de-la-video-2\/\" target=\"_blank\" rel=\"noopener\">interview<\/a> de 2 directeurs d&rsquo;agences sur le sujet.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dea9fcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dea9fcd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069f1ff\" data-id=\"069f1ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d4914 elementor-widget elementor-widget-text-editor\" data-id=\"61d4914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/\">CLIQUEZ ICI pour plus d&rsquo;articles !\u00a0<\/a><\/p><p>Le pouvoir de la vid\u00e9o en chiffre<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le pouvoir de la vid\u00e9o en chiffre La vid\u00e9o est absolument partout d\u00e9sormais\u00a0 : en TV, en publicit\u00e9 digitale, sur les r\u00e9seaux sociaux et m\u00eame dans la rue avec le d\u00e9veloppement de l\u2019affichage dynamique. C\u2019est un support riche, notamment en situation de mobilit\u00e9, car c\u2019est le format portable par excellence. La banalisation des technologies de [&hellip;]<\/p>\n","protected":false},"author":767,"featured_media":4141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/3431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/767"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=3431"}],"version-history":[{"count":71,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/3431\/revisions"}],"predecessor-version":[{"id":4462,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/3431\/revisions\/4462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4141"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=3431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=3431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=3431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}