{"id":2020,"date":"2021-05-10T15:11:42","date_gmt":"2021-05-10T13:11:42","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=2020"},"modified":"2021-06-01T11:29:58","modified_gmt":"2021-06-01T09:29:58","slug":"pourquoi-devriez-vous-creer-un-blog-pour-votre-entreprise","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/10\/pourquoi-devriez-vous-creer-un-blog-pour-votre-entreprise\/","title":{"rendered":"Pourquoi devriez-vous cr\u00e9er un blog pour votre entreprise ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2020\" class=\"elementor elementor-2020\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf681c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf681c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcf879a\" data-id=\"dcf879a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4813c01 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"4813c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18pt;color: #000000\"><strong>Cr\u00e9er un blog pour votre entreprise<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95d95c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95d95c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87bc138\" data-id=\"87bc138\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423410a elementor-widget elementor-widget-image\" data-id=\"423410a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"436\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/blog_entreprise-600x436.jpg\" class=\"attachment-woocommerce_single size-woocommerce_single wp-image-4251\" alt=\"Cr\u00e9er un blog pour votre entreprise\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/blog_entreprise-600x436.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/blog_entreprise-300x218.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/blog_entreprise-768x558.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/blog_entreprise-160x116.jpg 160w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/blog_entreprise.jpg 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e865507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e865507\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e90386\" data-id=\"9e90386\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca90c5 elementor-widget elementor-widget-heading\" data-id=\"5ca90c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi devriez-vous cr\u00e9er un blog pour votre entreprise ? \n\n#Cr\u00e9er un blog pour votre entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7210cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7210cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca6e9f2\" data-id=\"ca6e9f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce27f6 elementor-widget elementor-widget-text-editor\" data-id=\"fce27f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Les Blogs d\u2019entreprise ont vu le jour comme une d\u00e9clinaison naturelle des blogs personnels. Les blogs d\u2019entreprise utilisent la m\u00eame technologie mais avec une cible pr\u00e9cise en fonction de leur objet. Les blogs d\u2019entreprise se concentrent sur une zone sp\u00e9cifique du march\u00e9 ou de niche.<\/span><\/p><p><span style=\"color: #000000\">Le blog d\u2019entreprise est un outil puissant en terme de marketing et de communication qui aide les entreprises \u00e0 mieux communiquer avec les parties prenantes, des clients aux fournisseurs et des partenaires aux employ\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab1d85a\" data-id=\"ab1d85a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c33a4fc elementor-widget elementor-widget-image\" data-id=\"c33a4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"212\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/redacteur-blog-img-une-faire-un-blog-entreprise-b2b-740x522-1-300x212.jpg\" class=\"attachment-medium size-medium wp-image-4254\" alt=\"Cr\u00e9er un blog pour votre entreprise\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/redacteur-blog-img-une-faire-un-blog-entreprise-b2b-740x522-1-300x212.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/redacteur-blog-img-une-faire-un-blog-entreprise-b2b-740x522-1-600x423.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/redacteur-blog-img-une-faire-un-blog-entreprise-b2b-740x522-1-164x116.jpg 164w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/redacteur-blog-img-une-faire-un-blog-entreprise-b2b-740x522-1.jpg 740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f58c069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f58c069\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f068f7\" data-id=\"0f068f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a9399 elementor-widget elementor-widget-text-editor\" data-id=\"37a9399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Les entreprises utilisent les blogs de fa\u00e7ons tr\u00e8s diff\u00e9rentes, chacun selon leurs propres besoins.<\/span><br \/><span style=\"color: #000000\">Ceux qui ont cr\u00e9er un blog d\u2019entreprise qui les utilisent avec succ\u00e8s ont r\u00e9ussi \u00e0 d\u00e9velopper de meilleures relations et une plus grande confiance avec leurs groupes cibles.<\/span><br \/><span style=\"color: #000000\">Donc, ces entreprises<strong>\u00a0vendent plus efficacement\u00a0<\/strong>leurs produits ou services par la suite.<\/span><\/p><p><span style=\"color: #000000\">De plus, l\u2019utilisation des moteurs de recherche sur internet et les requ\u00eates des internautes toujours en augmentation, amplifient les avantages de poss\u00e9der un blog d\u2019entreprise.<\/span><br \/><span style=\"color: #000000\">Le contenu qui doit \u00eatre riche en qualit\u00e9 sera aussi riche en mots cl\u00e9s pour ressortir en priorit\u00e9 dans les r\u00e9sultats de recherche.<\/span><br \/><span style=\"color: #000000\">C\u2019est ce qui s\u2019appelle avoir un <strong>bon\u00a0<a style=\"color: #000000\" href=\"https:\/\/www.webproentreprises.fr\/agence-referencement-vendee\/\" target=\"_blank\" rel=\"noopener\">r\u00e9f\u00e9rencement naturel<\/a><\/strong>\u00a0professionnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9071182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9071182\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca11f7d\" data-id=\"ca11f7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fc980a elementor-widget elementor-widget-heading\" data-id=\"0fc980a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour quelles raisons une entreprise devrait en avoir un ?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2505de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2505de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c00ae0d\" data-id=\"c00ae0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b2a9b elementor-widget elementor-widget-text-editor\" data-id=\"39b2a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Vous devez penser \u00e0 cr\u00e9er un blog d\u2019entreprise comme un \u00e9l\u00e9ment central de vos outils de marketing en ligne.<\/span><br \/><span style=\"color: #000000\">Il peut \u00eatre utilis\u00e9 de diff\u00e9rentes fa\u00e7ons selon vos besoins commerciaux mais centr\u00e9 autour des id\u00e9es de communication interactives avec les prospects et clients (informations qui am\u00e8nent \u00e0 des conversations et des connexions).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e681bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e681bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af80ed1\" data-id=\"af80ed1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ce987 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"79ce987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-1024x474.jpg\" class=\"attachment-large size-large wp-image-4257\" alt=\"Cr\u00e9er un blog pour votre entreprise\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-1024x474.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-300x139.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-768x355.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-1536x710.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-scaled.jpg 2048w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-600x278.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/Depositphotos_122263198_xl-2015-scaled-1-228x105.jpg 228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0ca066\" data-id=\"b0ca066\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde4f2 elementor-widget elementor-widget-text-editor\" data-id=\"8cde4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Plus pr\u00e9cis\u00e9ment, cr\u00e9er un blog d\u2019entreprise va \u00eatre b\u00e9n\u00e9fique pour:<\/span><\/p><ul><li><span style=\"color: #000000\"><strong>Diff\u00e9rencier<\/strong>\u00a0votre entreprise, produits et services;<\/span><\/li><li><span style=\"color: #000000\">Engendrer de la prospective et <strong>d\u00e9velopper de\u00a0nouvelles opportunit\u00e9s\u00a0<\/strong>d\u2019affaires;<\/span><\/li><li><span style=\"color: #000000\">La\u00a0promotion\u00a0de votre entreprise par le biais des m\u00e9dias et des\u00a0relations publiques\u00a0en ligne;<\/span><\/li><li><span style=\"color: #000000\">Agir comme un <strong>\u00e9l\u00e9ment\u00a0central<\/strong>\u00a0de vos outils marketing;<\/span><\/li><li><span style=\"color: #000000\">La recherche et d\u00e9veloppement de\u00a0nouveaux march\u00e9s, produits ou niches;<\/span><\/li><li><span style=\"color: #000000\"><strong>D\u00e9velopper des\u00a0canaux de communication<\/strong>\u00a0\u00e0 votre march\u00e9;<\/span><\/li><li><span style=\"color: #000000\">Aider \u00e0 am\u00e9liorer et \u00e0\u00a0<strong>renforcer votre visibilit\u00e9<\/strong> num\u00e9rique sur internet\u00a0et celle de votre nom de marque;<\/span><\/li><li><span style=\"color: #000000\">Vous <strong>positionner comme un\u00a0expert<\/strong> dans votre secteur\u00a0d\u2019activit\u00e9s;<\/span><\/li><li><span style=\"color: #000000\">Am\u00e9liorer les\u00a0communications internes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19cef02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19cef02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b981a89\" data-id=\"b981a89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda6a43 elementor-widget elementor-widget-text-editor\" data-id=\"cda6a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Dans tous ces domaines, vous trouverez que les blogs d\u2019entreprise sont tr\u00e8s efficaces et aussi tr\u00e8s rentables.<\/span><\/p><p><span style=\"color: #000000\">Les Blogs aident \u00e0 personnaliser votre entreprise ainsi que les produits et services que vous proposez. La cr\u00e9ation d\u2019un blog d\u2019entreprise va\u00a0<strong>augmenter la valeur ajout\u00e9<\/strong>e\u00a0de votre organisation envers vos clients. Cela va ajouter des\u00a0<strong>niveaux de confiance<\/strong>\u00a0afin que les lecteurs de votre blog deviennent souvent vos ambassadeurs les plus passionn\u00e9s en recommandation, le bouche-\u00e0-oreille.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75fc3ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75fc3ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-483247e\" data-id=\"483247e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2657bb elementor-widget elementor-widget-heading\" data-id=\"e2657bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ses avantages \n#Cr\u00e9er un blog pour votre entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8326485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8326485\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c72ee94\" data-id=\"c72ee94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b86b3da elementor-widget elementor-widget-text-editor\" data-id=\"b86b3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">C\u2019est maintenant une solution\u00a0<strong>indispensable\u00a0<\/strong>pour une\u00a0<strong>commercialisation en ligne<\/strong>\u00a0et une\u00a0<strong>communication efficace<\/strong>\u00a0pour votre entreprise!<\/span><\/p><p><span style=\"color: #000000\">De plus, pour votre entreprise et ceux qui travaillent pour elle, le blog d\u2019entreprise apporte un endroit pour recueillir et partager des id\u00e9es et des informations pertinentes avec vos clients et prospects. Cela g\u00e9n\u00e8re automatiquement la confiance mutuelle et construit une relation qui ressemble plus \u00e0 un partenariat que la relation commerciale entre fournisseur et client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac5c5fd\" data-id=\"ac5c5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c853858 elementor-widget elementor-widget-image\" data-id=\"c853858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/unnamed.jpg\" class=\"attachment-large size-large wp-image-4261\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/unnamed.jpg 512w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/unnamed-300x169.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/05\/unnamed-206x116.jpg 206w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3af1258 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3af1258\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bcd633\" data-id=\"8bcd633\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5791e2 elementor-widget elementor-widget-text-editor\" data-id=\"a5791e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">Les avantages que vous appr\u00e9cierez sont:<\/span><\/p><ul><li><span style=\"color: #000000\">D\u00e9velopper votre position et votre r\u00e9putation d\u2019expert;<\/span><\/li><li><span style=\"color: #000000\">D\u00e9montrer vos connaissances, l\u2019expertise et l\u2019exp\u00e9rience sur les questions relatives \u00e0 votre secteur;<\/span><\/li><li><span style=\"color: #000000\">Donner la chance de montrer votre position d\u2019expert dans votre sp\u00e9cialit\u00e9;<\/span><\/li><li><span style=\"color: #000000\">Diff\u00e9rencier votre entreprise \u2013 cr\u00e9er un blog d\u2019entreprise vous donnera l\u2019occasion de montrer comment votre entreprise et vos services sont diff\u00e9rents de ceux de vos concurrents.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70daad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70daad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c8ef80\" data-id=\"3c8ef80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71e4c67 elementor-widget elementor-widget-heading\" data-id=\"71e4c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le blog va vous d\u00e9marquer avec les avantages de vos offres\n#Cr\u00e9er un blog pour votre entreprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2864ac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2864ac0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97139e3\" data-id=\"97139e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2569513 elementor-widget elementor-widget-text-editor\" data-id=\"2569513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">\u2013\u00a0<strong>Cr\u00e9ation d\u2019un v\u00e9ritable dialogue avec ceux qui comptent<\/strong>\u00a0\u2013 Vous avez l\u2019opportunit\u00e9 d\u2019avoir un outil id\u00e9al pour cr\u00e9er de nouveaux et r\u00e9els canaux de communication avec vos clients, prospects, partenaires et fournisseurs.<\/span><br \/><span style=\"color: #000000\">\u2013 <strong>Relations Publiques et de Presse<\/strong>: les blogs d\u2019entreprise restent des outils marketing fabuleux pour distribuer et promouvoir les informations et communiqu\u00e9s de presse de votre entreprise.<\/span><br \/><span style=\"color: #000000\">\u2013 <strong>G\u00e9n\u00e9rer des contacts suppl\u00e9mentaires<\/strong>: le contenu de qualit\u00e9 va amplifier le r\u00e9f\u00e9rencement naturel de vos articles pour un meilleur classement et positionnement sur les moteurs de recherche pour vous offrir la chance de d\u00e9velopper une opportunit\u00e9 accrue de g\u00e9n\u00e9ration de prospects.<\/span><br \/><span style=\"color: #000000\">\u2013 <strong>Notori\u00e9t\u00e9 du nom de marque<\/strong>: Un canal id\u00e9al pour mettre en avant votre image et nom de marque vis \u00e0 vis du client et de pouvoir communiquer.<\/span><br \/><span style=\"color: #000000\">Que vous soyez une petite entreprise ou une multinationale, de toute mani\u00e8re vous renforcerez votre positionnement num\u00e9rique sur internet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3e47df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3e47df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69e82f5\" data-id=\"69e82f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2f872 elementor-widget elementor-widget-text-editor\" data-id=\"4e2f872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000\">\u2013<strong> Marketing \u00e9ducatif<\/strong>: Montrer comment vos produits et services peuvent r\u00e9soudre les probl\u00e8mes des clients. Les astuces et conseils qui vont faciliter la vie de tous les jours de vos clients. Vous pouvez donc voir cela comme du marketing relationnel. Il faut cr\u00e9er de meilleures relations avec votre march\u00e9.<\/span><br \/><span style=\"color: #000000\">\u2013 <strong><a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">Communications internes<\/a><\/strong>: un blog d\u2019entreprise est un excellent outil pour:<\/span><\/p><ul><li><span style=\"color: #000000\">partager des informations facilement au sein de votre entreprise;<\/span><\/li><li><span style=\"color: #000000\">g\u00e9rer des projets;<\/span><\/li><li><span style=\"color: #000000\">d\u00e9velopper des \u00e9quipes;<\/span><\/li><li><span style=\"color: #000000\">et am\u00e9liorer les communications internes.<\/span><\/li><\/ul><p><span style=\"color: #000000\">\u2013 <strong>Un blog d\u2019entreprise facile \u00e0 utiliser<\/strong>: en effet, vous pouvez \u00e9crire facilement des articles et g\u00e9rer votre blog. Vous n\u2019avez pas besoin d\u2019un concepteur de sites Web pour mettre de l\u2019information sur le web. Toutes les personnes de votre organisation qui ont un acc\u00e8s \u00e0 l\u2019administration de votre blog avec les permissions autoris\u00e9es peuvent mettre \u00e0 jour et ajouter de l\u2019information selon vos besoins!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e71ce2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e71ce2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8794260\" data-id=\"8794260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca3871 elementor-widget elementor-widget-text-editor\" data-id=\"eca3871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/pigier-lyon.com\/blogs\/comunaute\/\">Cliquez ici pour plus d&rsquo;articles !\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er un blog pour votre entreprise Pourquoi devriez-vous cr\u00e9er un blog pour votre entreprise ? #Cr\u00e9er un blog pour votre entreprise Les Blogs d\u2019entreprise ont vu le jour comme une d\u00e9clinaison naturelle des blogs personnels. Les blogs d\u2019entreprise utilisent la m\u00eame technologie mais avec une cible pr\u00e9cise en fonction de leur objet. Les blogs d\u2019entreprise [&hellip;]<\/p>\n","protected":false},"author":767,"featured_media":4134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/2020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/767"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=2020"}],"version-history":[{"count":99,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/2020\/revisions"}],"predecessor-version":[{"id":4264,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/2020\/revisions\/4264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4134"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=2020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=2020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=2020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}