{"id":1745,"date":"2021-05-07T14:13:48","date_gmt":"2021-05-07T12:13:48","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=1745"},"modified":"2021-06-01T11:15:30","modified_gmt":"2021-06-01T09:15:30","slug":"les-attentes-pour-nos-futurs-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/05\/07\/les-attentes-pour-nos-futurs-reseaux-sociaux\/","title":{"rendered":"A quoi s’attendre pour nos futurs r\u00e9seaux sociaux ?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Les\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les attentes pour nos futurs r\u00e9seaux sociaux.<\/span><\/p>

Depuis quelques temps d\u00e9j\u00e0, le nombre de likes ou encore de followers n\u2019est plus un crit\u00e8re aussi important pour de nombreuses entreprises. En effet, diff\u00e9rents \u00e9v\u00e9nements comme l\u2019achat de faux followers et like ainsi que l\u2019utilisation de robots, a terni la confiance entre influenceurs et marque. L\u2019interaction est devenue le crit\u00e8re num\u00e9ro un pour 2021. Bien plus que le nombre de \u00ab j\u2019aime \u00bb, c\u2019est la conversation possible avec sa\u00a0<\/span>communaut\u00e9<\/a>\u00a0et le lien sur le long terme qui prime.<\/span><\/p>

Le\u00a0marketing conversationnel<\/a>\u00a0consiste \u00e0 interagir avec les clients, de mani\u00e8re profonde et personnalis\u00e9e. Il ne s\u2019agit plus de poser une question via un\u00a0sondage Facebook ou Twitter<\/a>, mais de proposer de v\u00e9ritables dialogues via les bo\u00eetes de messagerie, notamment.<\/span><\/p>

C’est donc dans le d\u00e9veloppement du marketing conversationnel que les r\u00e9seaux sociaux sont en train de se tourner, mais pas seulement.<\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vers de nouvelles cibles <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les attentes pour nos futurs r\u00e9seaux sociaux.<\/span><\/p>

Les r\u00e9seaux sociaux \u00e9mergeants et ceux qui arrivent ont tous un but communs. En effet, on voit apparaitre de nouveaux r\u00e9seaux recherchant \u00e0 toucher de nouvelles cibles. Ces nouvelles cibles recherch\u00e9es sont de plus en plus jeunes. En effet les r\u00e9seaux cherchent\u00a0 \u00e0 atteindre les jeunes pour les habituer d\u00e8s le plus jeune \u00e2ge \u00e0 cet environnement connect\u00e9. En outre, l’objectif est de les fid\u00e9liser au fil de leur vie.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La mon\u00e9tisation au c\u0153ur des strat\u00e9gies - Les attentes pour nos futurs r\u00e9seaux sociaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A quoi s’attendre pour nos futurs r\u00e9seaux sociaux ?<\/span><\/p>

Par ailleurs, on observe que les r\u00e9seaux sociaux qui \u00e9mergent ont pour but de mon\u00e9tiser leurs strat\u00e9gies. En effet, l’ensemble des concept innovants ont pour objectifs de gagner de l’argent via le r\u00e9seau.\u00a0<\/span><\/p>

Par ailleurs, on retrouve l’aspect mon\u00e9taire au niveau des publicit\u00e9s ou encore via les influenceurs<\/a>. A terme, plusieurs de ces r\u00e9seaux sociaux deviendront de v\u00e9ritables plateformes d\u00e9di\u00e9es au commerce. Les posts sponsoris\u00e9s conduiront d\u2019abord vers des sites commerciaux et Instagram surfe d\u00e9j\u00e0 sur cette tendance. Une mise \u00e0 jour r\u00e9cente permet d\u00e9sormais d\u2019acheter rien qu\u2019en cliquant sur une photo de produit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Les\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n A d\u00e9couvrir <\/span>\n <\/div>
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\n 3 outils pour am\u00e9liorer vos photos Instagram<\/a>\n <\/div>\n <\/div>
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\n E-commerce : Comment vendre sur les r\u00e9seaux sociaux ?<\/a>\n <\/div>\n <\/div>
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\n Comment r\u00e9aliser une story Instagram originale ?<\/a>\n <\/div>\n <\/div>
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\n Les fonctionnalit\u00e9s d\u2019Instagram<\/a>\n <\/div>\n <\/div><\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les attentes pour nos futurs r\u00e9seaux sociaux. Depuis quelques temps d\u00e9j\u00e0, le nombre de likes ou encore de followers n\u2019est plus un crit\u00e8re aussi important pour de nombreuses entreprises. En effet, diff\u00e9rents \u00e9v\u00e9nements comme l\u2019achat de faux followers et like ainsi que l\u2019utilisation de robots, a terni la confiance entre influenceurs et marque. L\u2019interaction est […]<\/p>\n","protected":false},"author":450,"featured_media":4133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/450"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":33,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"predecessor-version":[{"id":4235,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1745\/revisions\/4235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4133"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}