{"id":1366,"date":"2021-01-13T09:16:36","date_gmt":"2021-01-13T08:16:36","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=1366"},"modified":"2021-06-01T10:27:51","modified_gmt":"2021-06-01T08:27:51","slug":"strategie-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/01\/13\/strategie-sur-les-reseaux-sociaux\/","title":{"rendered":"Les points cl\u00e9s pour construire une strat\u00e9gie sur les r\u00e9seaux sociaux de son entreprise"},"content":{"rendered":"\t\t
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Strat\u00e9gie sur les r\u00e9seaux sociaux : Identifier son audience cible <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour commencer sur la strat\u00e9gie sur les r\u00e9seaux sociaux, l<\/span>a premi\u00e8re \u00e9tape pour \u00e9tablir une strat\u00e9gie r\u00e9seaux sociaux pertinente est d’identifier son audience cible. Pour cela il va falloir il va falloir \u00e9tablir un profil type en d\u00e9finissant ses donn\u00e9es d\u00e9mographiques : \u00e2ge, profession, loisirs, sexe …<\/span><\/p>

Par la suite, une fois le profil type d\u00e9finit, il faut le comprendre, se mettre \u00e0 sa place afin d’anticiper ses besoins et attentes. Pour finir, n’h\u00e9sitez pas \u00e0 segmenter votre audience afin d’am\u00e9liorer l’impact de vos messages et d’augmenter le taux d’engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strat\u00e9gie\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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S\u00e9lection r\u00e9fl\u00e9chit des r\u00e9seaux sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une des principale erreur \u00e0 ne pas faire est d’essayer d’\u00eatre pr\u00e9sent sur tous les r\u00e9seaux sociaux. En effet il faut choisir en fonction de sa cible et de son march\u00e9 une combinaisons optimale de 2-3 r\u00e9seaux.\u00a0<\/span><\/p>

En outre, cette combinaisons de r\u00e9seaux vous permettra de construire, engager et pr\u00e9server une communaut\u00e9 dans la dur\u00e9e.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strat\u00e9gie sur les r\u00e9seaux sociaux : Ayez un oeil sur la concurrence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Initialement, si vous voulez int\u00e9grer des r\u00e9seaux sociaux, regarder en amont ce que propose les concurrents comme communication\u00a0<\/span><\/p>

Apr\u00e8s \u00e7a, vous \u00e9viterez alors la phase de test, les rat\u00e9 et pourrez prendre les bons supports de communication tout en innovant.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strat\u00e9gie\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un planning coh\u00e9rent <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ma\u00eetriser les r\u00e9seaux sociaux est loin d’\u00eatre une science exacte. Vous devez donc \u00e9tablir un planning coh\u00e9rent de publication et d’engagement afin d’obtenir des r\u00e9sultats.<\/span><\/p>

Commencez par d\u00e9velopper une strat\u00e9gie raisonnable sur laquelle vous pouvez vous engager \u00e0 long terme. D\u00e9finissez des objectifs en mati\u00e8re de fr\u00e9quence de publication et d’engagement de vos abonn\u00e9s, et attachez-vous \u00e0 respecter votre strat\u00e9gie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ajustement & Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Afin de fid\u00e9liser votre communaut\u00e9, il faut interagir avec. Cet \u00e0 dire l’\u00e9couter et mettre en place des des communications r\u00e9pondant \u00e0 leurs besoins. Pour cela vous aller devoir adapter vos programmes et supports de communication<\/a>.\u00a0<\/span><\/p>

Il va \u00e9galement parfois falloir apprendre \u00e0 utiliser de nouveau outils afin d’innover dans votre strat\u00e9gie et donc de vous d\u00e9marquer de vos concurrents sur les r\u00e9seaux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n \u00e0 d\u00e9couvrir<\/span>\n <\/div>
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\n L’article 13, un bouleversement dans le r\u00e9seau Youtube<\/a>\n <\/div>\n <\/div>
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\n A quoi s’attendre pour nos futurs r\u00e9seaux sociaux ?<\/a>\n <\/div>\n <\/div>
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\n 5 \u00e9tapes pour cr\u00e9er un jeux concours sur les r\u00e9seaux sociaux<\/a>\n <\/div>\n <\/div>
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\n L’utilisation des r\u00e9seaux sociaux pour le recrutement<\/a>\n <\/div>\n <\/div><\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Strat\u00e9gie sur les r\u00e9seaux sociaux : Identifier son audience cible Pour commencer sur la strat\u00e9gie sur les r\u00e9seaux sociaux, la premi\u00e8re \u00e9tape pour \u00e9tablir une strat\u00e9gie r\u00e9seaux sociaux pertinente est d’identifier son audience cible. Pour cela il va falloir il va falloir \u00e9tablir un profil type en d\u00e9finissant ses donn\u00e9es d\u00e9mographiques : \u00e2ge, profession, loisirs, […]<\/p>\n","protected":false},"author":450,"featured_media":4124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/450"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=1366"}],"version-history":[{"count":29,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1366\/revisions"}],"predecessor-version":[{"id":4168,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1366\/revisions\/4168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4124"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=1366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=1366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=1366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}