{"id":1099,"date":"2021-01-06T12:22:59","date_gmt":"2021-01-06T11:22:59","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comunaute\/?p=1099"},"modified":"2021-01-06T12:33:25","modified_gmt":"2021-01-06T11:33:25","slug":"elementor-1099","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/2021\/01\/06\/elementor-1099\/","title":{"rendered":"L&rsquo;impact positif des r\u00e9seaux sociaux sur la relation au travail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1099\" class=\"elementor elementor-1099\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b2fb4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b2fb4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b58b90d\" data-id=\"b58b90d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-929f983 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"929f983\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a5b0c\" data-id=\"29a5b0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7bb295 elementor-widget elementor-widget-image\" data-id=\"f7bb295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/Olivier-Ertzscheid-plafond-verre-reseaux-sociaux_0_729_484.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49b6691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49b6691\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-913bf66\" data-id=\"913bf66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03f311b elementor-widget elementor-widget-text-editor\" data-id=\"03f311b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">Ces derni\u00e8res ann\u00e9es, internet a subi un grand nombre de changements concernant les nouvelles technologies. Gr\u00e2ce \u00e0 cette r\u00e9volution technologique, les internautes se voient maintenant proposer des images, sons et vid\u00e9os en temps r\u00e9el ainsi qu&rsquo;une interactivit\u00e9 plus d\u00e9velopp\u00e9e avec les sites Internet. Cette \u00e9volution a \u00e9galement permis le d\u00e9veloppement des r\u00e9seaux sociaux.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">En effet, les r\u00e9seaux sociaux, les communaut\u00e9s virtuelles, les blogs ou encore les sites web 2.0 se sont entre autres consid\u00e9rablement d\u00e9velopp\u00e9s et font d\u00e9sormais partie de notre paysage quotidien sur Internet. Ils sont devenus des nouveaux lieux d&rsquo;\u00e9changes personnels ou professionnel. R\u00e9unissant plus de 940 millions d&rsquo;utilisateurs dans le monde, qui consid\u00e8rent notamment leur utilisation comme une activit\u00e9 sociale \u00e0 part enti\u00e8re, les r\u00e9seaux sociaux sont devenus des outils de communication incontournables.<\/span><span style=\"font-size: 12.0pt;line-height: 150%;font-family: 'Georgia',serif;color: #333333\"><br><span style=\"background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">Si le succ\u00e8s d&rsquo;audience des principaux r\u00e9seaux sociaux en fait des supports marketing et publicitaires tr\u00e8s int\u00e9ressants, nombre d&rsquo;organisations ignorent encore comment les int\u00e9grer de mani\u00e8re appropri\u00e9e dans leurs strat\u00e9gies de communication et pr\u00e9f\u00e8rent rester \u00e0 l&rsquo;\u00e9cart de ce ph\u00e9nom\u00e8ne.<\/span><br><span style=\"background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">Il convient alors de s&rsquo;interroger sur la probl\u00e9matique suivante : \u00ab quel impact positif ont les r\u00e9seaux sociaux dans le monde professionnelle&nbsp;?&nbsp;\u00bb <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">Les r\u00e9seaux sociaux sont des lieux d&rsquo;\u00e9changes privil\u00e9gi\u00e9s avec des communaut\u00e9s virtuelles d&rsquo;internautes. Afin de v\u00e9hiculer une bonne image, l&rsquo;entreprise doit instaurer un dialogue avec les internautes et donner vie aux supports. L&rsquo;animation se fait par la publication de contenu adapt\u00e9 \u00e0 leurs attentes, et doit \u00eatre diffus\u00e9 r\u00e9guli\u00e8rement afin d&rsquo;\u00eatre r\u00e9f\u00e9renc\u00e9 et de fid\u00e9liser les lecteurs. Par exemple, le fan Facebook d&rsquo;une page.<\/span><\/p><p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-family: Georgia, serif;font-size: 12pt;text-indent: 35.4pt\"><b>ANIMER SON SITE&nbsp;<\/b><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">L&rsquo;animation, c&rsquo;est aussi inciter les internautes \u00e0 r\u00e9agir sur des sujets pr\u00e9cis, r\u00e9pondre \u00e0 leurs interrogations et suggestions. Les m\u00e9dias sociaux prennent leur sens et se r\u00e9v\u00e8lent dignes d&rsquo;int\u00e9r\u00eat uniquement s&rsquo;ils sont utilis\u00e9s pour l&rsquo;interaction qu&rsquo;ils permettent entre internautes. La personne en charge de l&rsquo;animation des r\u00e9seaux devra alors poser des questions, partager des documents, des informations, pour r\u00e9ellement donner une vie \u00e0 la communaut\u00e9. C&rsquo;est le dialogue et les r\u00e9actions des internautes qui permettent d&rsquo;\u00e9tablir une bonne e-r\u00e9putation en montrant que l&rsquo;entreprise est concern\u00e9e par eux. Mais c&rsquo;est \u00e9galement l&rsquo;animation qui permettra de maintenir l&rsquo;e-r\u00e9putation en cr\u00e9ant des lieux qui donnent envie aux internautes de s&rsquo;y exprimer et o\u00f9 l&rsquo;entreprise peut r\u00e9agir avant ou pendant une p\u00e9riode de crise. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">L&rsquo;animation permet \u00e9galement de rentabiliser la pr\u00e9sence en ligne d&rsquo;une entreprise en recueillant des informations importantes via ces dialogues entre internautes. Enfin, l&rsquo;animation passe par l&rsquo;observation des actions des utilisateurs sur les m\u00e9dias sociaux. De ces observations, des conclusions peuvent \u00eatre tir\u00e9es afin d&rsquo;optimiser le contenu diffus\u00e9, les r\u00e9ponses apport\u00e9es aux commentaires, les documents multim\u00e9dia produits, etc. Les besoins des internautes \u00e9voluent et il est important de les suivre afin de toujours proposer un contenu qui leur est adapt\u00e9 et qui aidera \u00e0 valoriser au mieux l&rsquo;entreprise.<\/span><\/p><p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\"><b>RELATION ENTREPRISE \/ CLIENTS<\/b><\/span><\/p>\n<p><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">Les r\u00e9seaux sociaux sont depuis peu pris tr\u00e8s au s\u00e9rieux par les entreprises. Plus g\u00e9n\u00e9ralement, on remarque une relation win-win entre les entreprises et les clients. Si les entreprises adopt\u00e9s ces nouveaux m\u00e9dias cela pourra donc valoriser leur image et attirer des nouveaux clients difficiles \u00e0 s\u00e9duire.&nbsp;<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.4pt;line-height: 150%\"><span style=\"font-size: 12pt;line-height: 150%;font-family: Georgia, serif;color: #333333;background-image: initial;background-position: initial;background-size: initial;background-attachment: initial\">Dans un avenir tr\u00e8s proche, les r\u00e9seaux sociaux seront devenus incontournables dans la communication globale de l\u2019entreprise. Il est alors essentiel pour les entreprises de d\u00e9velopper une strat\u00e9gie sur les r\u00e9seaux sociaux. Il semblerait que l\u2019une des approches \u00e0 envisager soit une adaptation totale au web, une remise en question constante de l\u2019image que renvoie l\u2019entreprise \u00e0 ses clients, ses partenaires et ses employ\u00e9s, pr\u00e9sents ou \u00e0 venir.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fac2b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fac2b91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eef05de\" data-id=\"eef05de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae2aa9 elementor-widget elementor-widget-image\" data-id=\"4ae2aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/impact-communication-des-reseaux-sociaux.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-725eeac\" data-id=\"725eeac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae866d5 elementor-widget elementor-widget-image\" data-id=\"ae866d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-content\/uploads\/sites\/98\/2021\/01\/reseaux_sociaux_emploi.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, internet a subi un grand nombre de changements concernant les nouvelles technologies. Gr\u00e2ce \u00e0 cette r\u00e9volution technologique, les internautes se voient maintenant proposer des images, sons et vid\u00e9os en temps r\u00e9el ainsi qu&rsquo;une interactivit\u00e9 plus d\u00e9velopp\u00e9e avec les sites Internet. Cette \u00e9volution a \u00e9galement permis le d\u00e9veloppement des r\u00e9seaux sociaux. En effet, [&hellip;]<\/p>\n","protected":false},"author":767,"featured_media":4130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/users\/767"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":10,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"predecessor-version":[{"id":1112,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/posts\/1099\/revisions\/1112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media\/4130"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comunaute\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}