{"id":4331,"date":"2022-05-13T09:26:35","date_gmt":"2022-05-13T07:26:35","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=4331"},"modified":"2022-05-23T13:13:58","modified_gmt":"2022-05-23T11:13:58","slug":"strategie-de-communication","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/13\/strategie-de-communication\/","title":{"rendered":"Strat\u00e9gie de communication : Comment l&rsquo;am\u00e9liorer ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4331\" class=\"elementor elementor-4331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf969ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf969ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f4396\" data-id=\"12f4396\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fc2ab4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0fc2ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie de communication : audit et conseils<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df9df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df9df1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40e2bd4\" data-id=\"40e2bd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95342f5 elementor-widget elementor-widget-text-editor\" data-id=\"95342f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Premi\u00e8rement, <a href=\"https:\/\/qualite.ooreka.fr\/astuce\/voir\/635873\/audit-de-communication#:~:text=L%27audit%20en%20communication%20consiste,de%20transformation%20d%27une%20entreprise.\" target=\"_blank\" rel=\"noopener\">l&rsquo;audit de communication<\/a> permet de v\u00e9rifier plusieurs choses. Tout d&rsquo;abord, cela permet de s&rsquo;assurer de l&rsquo;ad\u00e9quation entre les actions et la strat\u00e9gie de communication.<\/p><p>De plus, cet audit peut se faire en interne ou en externe. Ainsi, celui-ci peut \u00eatre r\u00e9alis\u00e9 par le biais de la m\u00e9thode de l&rsquo;analyse crois\u00e9e. En effet, celle-ci consite \u00e0 comparer diff\u00e9rentes images d&rsquo;un annonceur, produit ou encore marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a65f1d elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"0a65f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Pensez \u00e0 noter l&#039;article !<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9103e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9103e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1186b6\" data-id=\"d1186b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d98ef9 elementor-widget elementor-widget-text-editor\" data-id=\"5d98ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Premi\u00e8rement, l&rsquo;image voulue. En effet, c&rsquo;est la mani\u00e8re dont l&rsquo;annonceur souhaite \u00eatre per\u00e7u par ses consommateurs au niveau cognitif, affectif ainsi que conatif.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8a532 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df8a532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-thumbs-up\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7de4948\" data-id=\"7de4948\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f6398 elementor-widget elementor-widget-text-editor\" data-id=\"27f6398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuite, l&rsquo;image possible. En effet, c&rsquo;est l&rsquo;image telle qu&rsquo;elle est connue et ressentie par l&rsquo;annonceur. Ainsi, ceci peut se traduire \u00e0 travers un SWOT.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dce356 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9dce356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tablet-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e58531 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e58531\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41230c6\" data-id=\"41230c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e97dfce elementor-widget elementor-widget-text-editor\" data-id=\"e97dfce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, l&rsquo;image projet\u00e9e. Ainsi, c&rsquo;est celle qui est transmise \u00e0 la cible. Cette image s&rsquo;\u00e9tudie en recensant toutes les actions \u00e9tablies dans la communciation. Enfin, la coh\u00e9rence est tr\u00e8s importante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-336708f\" data-id=\"336708f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-935e8e4 elementor-widget elementor-widget-text-editor\" data-id=\"935e8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, l&rsquo;image per\u00e7ue. Ainsi, elle repr\u00e9sente la mani\u00e8re dont la cible voit et per\u00e7oit la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e7613\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6adfc96\" data-id=\"6adfc96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfbecd5 elementor-widget elementor-widget-image\" data-id=\"bfbecd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"438\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1-1024x700.jpeg\" class=\"attachment-large size-large wp-image-4705\" alt=\"Strat\u00e9gie de communication\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1-1024x700.jpeg 1024w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1-300x205.jpeg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1-768x525.jpeg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1-600x410.jpeg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1-170x116.jpeg 170w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-de-communication-1100x752-1.jpeg 1100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe231c elementor-widget elementor-widget-image\" data-id=\"cbe231c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"341\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/raisons-integration-video-strategie-communication-digitale-Tunisie.jpg\" class=\"attachment-large size-large wp-image-4718\" alt=\"strat\u00e9gie de communication\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/raisons-integration-video-strategie-communication-digitale-Tunisie.jpg 825w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/raisons-integration-video-strategie-communication-digitale-Tunisie-300x160.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/raisons-integration-video-strategie-communication-digitale-Tunisie-768x410.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/raisons-integration-video-strategie-communication-digitale-Tunisie-600x320.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/raisons-integration-video-strategie-communication-digitale-Tunisie-218x116.jpg 218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-748d15e\" data-id=\"748d15e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b32ff elementor-widget elementor-widget-image\" data-id=\"d3b32ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"720\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/af8b478ba92e6e3b1fd04527ff8492c0.jpg\" class=\"attachment-large size-large wp-image-4713\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/af8b478ba92e6e3b1fd04527ff8492c0.jpg 736w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/af8b478ba92e6e3b1fd04527ff8492c0-267x300.jpg 267w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/af8b478ba92e6e3b1fd04527ff8492c0-600x675.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/af8b478ba92e6e3b1fd04527ff8492c0-103x116.jpg 103w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e8d798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e8d798\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05bfd99\" data-id=\"05bfd99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-968b955 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"968b955\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tude de notori\u00e9t\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fadac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fadac3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f6c30a\" data-id=\"7f6c30a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3fa878 elementor-widget elementor-widget-text-editor\" data-id=\"d3fa878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, cette \u00e9tude r\u00e9pond \u00e0 la question \u00ab\u00a0Quelle proportion d&rsquo;individus cibles conna\u00eet l&rsquo;annonceur et\/ou sa marque ?\u00a0\u00bb. Ainsi, cette mesure se fait par le biais d&rsquo;un questionnaire. En effet, c&rsquo;est le mode le plus approri\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1689c0 elementor-widget elementor-widget-heading\" data-id=\"d1689c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tude de perception<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcc31c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcc31c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8415e56\" data-id=\"8415e56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b387223 elementor-widget elementor-widget-text-editor\" data-id=\"b387223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En effet, elle r\u00e9pond \u00e0 la question : \u00ab\u00a0Que v\u00e9hicule mon entreprise, ma marque ou produit, en termes d&rsquo;identit\u00e9 et de valeurs ?\u00a0\u00bb. Ainsi, elle permet de d\u00e9terminer ce que les individus pensent, sur un plan positif\/n\u00e9gatif de l&rsquo;annonceur et de son offre.<\/p><p>Ainsi, cette mesure peut se faire en deux temps :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f51e6 elementor-widget elementor-widget-toggle\" data-id=\"48f51e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00e9tude qualitative<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7651\"><p>Ainsi, elle sert \u00e0 explorer le territoire d&rsquo;image que l&rsquo;annonceur a pu se construire face \u00e0 celui de ses concurrents.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00e9tude quantitative<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7652\"><p>Ainsi, il est question de voir si chaque composant de l&rsquo;identit\u00e9, chaque valeur est per\u00e7ue par un grand nombre de personnes ou pas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6574a22 elementor-widget elementor-widget-text-editor\" data-id=\"6574a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alors, vous \u00eates des pro de la satrat\u00e9gie de communication ? D\u00e9sormais, rejoignez-nous pour en savoir plus !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdc98a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdc98a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6b8160\" data-id=\"d6b8160\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2ab735 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c2ab735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici pour en savoir +<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dca0291 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dca0291\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-944fa01\" data-id=\"944fa01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38bca4e elementor-widget elementor-widget-wp-widget-pages\" data-id=\"38bca4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pages<\/h5>\n\t\t\t<ul>\n\t\t\t\t<li class=\"page_item page-item-14\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-comfluence\/\">A PROPOS DE COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-137\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/\">Agence d&rsquo;Influence Digitale<\/a><\/li>\n<li class=\"page_item page-item-36\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/blog-comfluence\/\">BLOG &#8211; COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-396\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-flora-communication-et-marketing\/\">Communication et Marketing Flora Cuvy<\/a><\/li>\n<li class=\"page_item page-item-233\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-naomi-communication-interne\/\">Communication interne : \u00c0 propos de Naomi !<\/a><\/li>\n<li class=\"page_item page-item-38\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">NOUS CONTACTER<\/a><\/li>\n<li class=\"page_item page-item-159\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/profil-marketing-et-communication-maeva\/\">Profil &#8211; Marketing et Communication &#8211; Ma\u00ebva<\/a><\/li>\n<li class=\"page_item page-item-163\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/responsable-communication-digitale\/\">Responsable Communication Digitale Laurie FARLAY<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie de communication : audit et conseils Premi\u00e8rement, l&rsquo;audit de communication permet de v\u00e9rifier plusieurs choses. Tout d&rsquo;abord, cela permet de s&rsquo;assurer de l&rsquo;ad\u00e9quation entre les actions et la strat\u00e9gie de communication. De plus, cet audit peut se faire en interne ou en externe. Ainsi, celui-ci peut \u00eatre r\u00e9alis\u00e9 par le biais de la m\u00e9thode [&hellip;]<\/p>\n","protected":false},"author":904,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4331","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/4331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/904"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=4331"}],"version-history":[{"count":61,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/4331\/revisions"}],"predecessor-version":[{"id":5547,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/4331\/revisions\/5547"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=4331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=4331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=4331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}