{"id":4002,"date":"2022-05-13T08:20:07","date_gmt":"2022-05-13T06:20:07","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=4002"},"modified":"2022-05-23T13:05:59","modified_gmt":"2022-05-23T11:05:59","slug":"communication-digitale","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/13\/communication-digitale\/","title":{"rendered":"Communation digitale : Comment l&rsquo;int\u00e9grer ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4002\" class=\"elementor elementor-4002\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cfdb34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cfdb34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3649390\" data-id=\"3649390\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7737789 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7737789\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication digitale : le levier devenu incontournable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e545f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57e545f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6f850f\" data-id=\"f6f850f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-722d9ba elementor-widget elementor-widget-text-editor\" data-id=\"722d9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&rsquo;abord, la communication digitale est le levier virtuel de la communication globale. En effet, elle est devenue incontournable dans le plan de communication d&rsquo;une entreprise. Ainsi, la communication et le <a href=\"https:\/\/www.journaldunet.fr\/business\/dictionnaire-du-marketing\/1198319-marketing-digital-definition-metiers-salaires\/\" target=\"_blank\" rel=\"noopener\">marketing digital<\/a> sont intimements li\u00e9s. Ainsi, donc il existe 2 types de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0c189 elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"ec0c189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Donc notez cet article<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d587b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d587b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c6477f7\" data-id=\"c6477f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a51cb14 elementor-widget elementor-widget-text-editor\" data-id=\"a51cb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&rsquo;abord, le marketing entrant. En effet, aussi connu sous le nom \u00ab\u00a0Inbound Marketing\u00a0\u00bb. Ainsi, il repose sur une strat\u00e9gie de cr\u00e9ation de contenu. Donc qui permet d&rsquo;attirer des visiteurs sur son site Web, blog. Aussi tutoriel ou cha\u00eene YouTube.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a5c6ba\" data-id=\"1a5c6ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe85400 elementor-widget elementor-widget-text-editor\" data-id=\"fe85400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuite, nous trouvons le marketing de contenu. En effet, aussi connu sous le nom \u00ab\u00a0Content Marketing\u00a0\u00bb. Ainsi, il implique la cr\u00e9ation et la diffusion de contenus informatifs. Donc de qualit\u00e9, utiles ou ludiques. Essentiellement, ces informations sont en coh\u00e9rence avec les valeurs de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-023c47d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"023c47d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f667ddc\" data-id=\"f667ddc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193f01d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"193f01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La publicit\u00e9 sur internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc074b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc074b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-50cb9c0\" data-id=\"50cb9c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da0545 elementor-widget elementor-widget-image\" data-id=\"1da0545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/En-quoi-consiste-le-marketing-digital.jpg\" class=\"attachment-large size-large wp-image-4221\" alt=\"Communication digitale\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/En-quoi-consiste-le-marketing-digital.jpg 800w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/En-quoi-consiste-le-marketing-digital-300x225.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/En-quoi-consiste-le-marketing-digital-768x576.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/En-quoi-consiste-le-marketing-digital-600x450.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/En-quoi-consiste-le-marketing-digital-155x116.jpg 155w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede2943 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"ede2943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-7964f8f\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-8d1bc83\" href=\"https:\/\/twitter.com\/?lang=fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-48324f7\" href=\"https:\/\/www.youtube.com\/?hl=FR\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-06e3f71\" data-id=\"06e3f71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cadb5f elementor-widget elementor-widget-text-editor\" data-id=\"0cadb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&rsquo;abord, il convient d&rsquo;aborder le sujet des m\u00e9dias dit \u00ab\u00a0propri\u00e9taires\u00a0\u00bb. Aussi,\u00a0 \u00ab\u00a0Owned M\u00e9dia\u00a0\u00bb. En effet, dans la communication digitale et le marketing, internet est une vitrine. De plus, c&rsquo;est un espace de notori\u00e9t\u00e9 et de vente. Egalement c&rsquo;est un espace d&rsquo;\u00e9change. Donc de fid\u00e9lisation. Ainsi, dans ces m\u00e9dias on retrouve plusieurs choses. D&rsquo;abord le site internet de la marque. Ensuite les applications mobiles. Enfin, les blogs etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7941f44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7941f44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0f65d25\" data-id=\"0f65d25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb0429 elementor-widget elementor-widget-text-editor\" data-id=\"2eb0429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, il est important d&rsquo;aborder le sujet des r\u00e9seaux sociaux dans la communication digitale. Ainsi que le processus de publicit\u00e9 sur internet. En effet, internet a permis le d\u00e9veloppement du \u00ab\u00a0Social Selling\u00a0\u00bb. Ainsi, cette proc\u00e9dure consiste \u00e0 choisir les r\u00e9seaux sociaux adapt\u00e9s \u00e0 son offre. En effet, pour d\u00e9velopper et vendre son produit ou service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6dc21a\" data-id=\"a6dc21a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9165ab5 elementor-widget elementor-widget-image\" data-id=\"9165ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-1024x576.jpeg\" class=\"attachment-large size-large wp-image-4205\" alt=\"Communication digitale\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-1024x576.jpeg 1024w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-300x169.jpeg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-768x432.jpeg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-1536x864.jpeg 1536w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-600x338.jpeg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1-206x116.jpeg 206w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/AdobeStock_407968987-scaled-1.jpeg 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6fa75c elementor-widget elementor-widget-image\" data-id=\"b6fa75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/image-marketing-digital-700x525-1.jpg\" class=\"attachment-large size-large wp-image-4195\" alt=\"Communication digitale\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/image-marketing-digital-700x525-1.jpg 700w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/image-marketing-digital-700x525-1-300x225.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/image-marketing-digital-700x525-1-600x450.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/image-marketing-digital-700x525-1-155x116.jpg 155w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c22768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c22768\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74fd85c\" data-id=\"74fd85c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ea885 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"96ea885\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La protection des donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af2b5b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af2b5b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfaaec5\" data-id=\"dfaaec5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-895b5bf elementor-widget elementor-widget-toggle\" data-id=\"895b5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1441\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1441\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Pour la cr\u00e9ation de contenus, blogs, r\u00e9seaux sociaux<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1441\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1441\"><p>Ainsi, comme tout domaine, la communication digitale ainsi que le marketing doivent \u00eatre encadr\u00e9s l\u00e9galement. En ce sens, la loi num\u00e9rique de 2016 pr\u00e9voit 3 choses. Premi\u00e8rement, le droit \u00e0 la vie priv\u00e9e. Deuxi\u00e8mement, le droit d&rsquo;auteur. Enfin, le droit \u00e0 l&rsquo;image.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1442\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1442\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">L'envoi des messages \u00e9lectroniques <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1442\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1442\"><p>Ainsi, selon la loi RGPD, chaque message \u00e9lectronique doit pr\u00e9ciser l&rsquo;identit\u00e9 de l&rsquo;annonceur. Aussi, il doit proposer un moyen simple de s&rsquo;opposer \u00e0 de nouvelles sollicitations.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83e404b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83e404b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f70970\" data-id=\"7f70970\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17bb7dd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"17bb7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pour en savoir + Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7ee7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7ee7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f5a29\" data-id=\"35f5a29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2171c5 elementor-widget elementor-widget-wp-widget-pages\" data-id=\"c2171c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pages<\/h5>\n\t\t\t<ul>\n\t\t\t\t<li class=\"page_item page-item-14\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-comfluence\/\">A PROPOS DE COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-137\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/\">Agence d&rsquo;Influence Digitale<\/a><\/li>\n<li class=\"page_item page-item-36\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/blog-comfluence\/\">BLOG &#8211; COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-396\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-flora-communication-et-marketing\/\">Communication et Marketing Flora Cuvy<\/a><\/li>\n<li class=\"page_item page-item-233\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-naomi-communication-interne\/\">Communication interne : \u00c0 propos de Naomi !<\/a><\/li>\n<li class=\"page_item page-item-38\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">NOUS CONTACTER<\/a><\/li>\n<li class=\"page_item page-item-159\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/profil-marketing-et-communication-maeva\/\">Profil &#8211; Marketing et Communication &#8211; Ma\u00ebva<\/a><\/li>\n<li class=\"page_item page-item-163\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/responsable-communication-digitale\/\">Responsable Communication Digitale Laurie FARLAY<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communication digitale : le levier devenu incontournable Tout d&rsquo;abord, la communication digitale est le levier virtuel de la communication globale. En effet, elle est devenue incontournable dans le plan de communication d&rsquo;une entreprise. Ainsi, la communication et le marketing digital sont intimements li\u00e9s. Ainsi, donc il existe 2 types de marketing. Donc notez cet article [&hellip;]<\/p>\n","protected":false},"author":904,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/4002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/904"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=4002"}],"version-history":[{"count":91,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/4002\/revisions"}],"predecessor-version":[{"id":5539,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/4002\/revisions\/5539"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=4002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=4002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=4002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}