{"id":3186,"date":"2022-05-12T09:38:30","date_gmt":"2022-05-12T07:38:30","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=3186"},"modified":"2022-05-23T13:14:07","modified_gmt":"2022-05-23T11:14:07","slug":"construire-une-strategie-digitale-efficace","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/12\/construire-une-strategie-digitale-efficace\/","title":{"rendered":"Strat\u00e9gie digitale efficace : Comment faire ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3186\" class=\"elementor elementor-3186\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d536add elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d536add\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-956815b\" data-id=\"956815b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e948dd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e948dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie digitale : tout savoir<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff7a0b elementor-widget elementor-widget-text-editor\" data-id=\"7ff7a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, une fois cet article lu vous serez des profesionnels. Bien \u00e9videmment, dans votre strat\u00e9gie digitale. En effet, nous allons aborder les objectifs. De plus, les principaux freins de celles-ci !<\/p><p>Alors, vous \u00eates pr\u00eats ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d389852 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d389852\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xxl\">Strat\u00e9gie digitale : quels-sont les objectifs ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02da771 elementor-widget elementor-widget-image\" data-id=\"02da771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"218\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-digitale-efficace.jpg\" class=\"attachment-large size-large wp-image-3287\" alt=\"strat\u00e9gie digitale\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-digitale-efficace.jpg 880w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-digitale-efficace-300x102.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-digitale-efficace-768x262.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-digitale-efficace-600x205.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/strategie-digitale-efficace-228x78.jpg 228w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd99b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd99b8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da2235\" data-id=\"1da2235\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c985e61 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c985e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Premi\u00e8rement, donner une vision strat\u00e9gique. Donc, \u00e0 votre pr\u00e9sence en ligne .<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ensuite, d\u00e9finir des objectifs. Puis, des cibles. De plus, des moyens. Pour finir, un budget.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enfin, donner un sens \u00e0 vos actions. Donc de les mesurer.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56c2bed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56c2bed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f145b3\" data-id=\"1f145b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17d1f8b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"17d1f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie digitale : \"globale\" et \"d\u00e9cloisonn\u00e9e\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f7b7b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7b7b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fd9cb4\" data-id=\"4fd9cb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de10bf5 elementor-widget elementor-widget-text-editor\" data-id=\"de10bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\">Premi\u00e8rement, contrairement \u00e0 une<a href=\"https:\/\/digicom-it.fr\/marketing-traditionnel-vs-marketing-digital\/#:~:text=Le%20marketing%20traditionnel%20est%20une,et%20pr%C3%A9senter%20son%20produit%2Fservice.\" target=\"_blank\" rel=\"noopener\"> strat\u00e9gie marketing<\/a> classique, le digital transforme l&rsquo;ensemble de l&rsquo;organisation et de la culture d&rsquo;une entreprise.\u00a0<\/p><p style=\"text-align: left\">En effet, l&rsquo;outil num\u00e9rique permet de \u00ab\u00a0d\u00e9cloisonner\u00a0\u00bb. Donc les entreprises et les diff\u00e9rents services, gr\u00e2ce \u00e0 un mod\u00e8le collaboratif et participatif.<\/p><p style=\"text-align: left\">Ainsi, la premi\u00e8re question \u00e0 se poser est la suivante. Tout d&rsquo;abord, o\u00f9 en est-on avec le digital ? Puis, comment se positionne-t-on par rapport \u00e0 la concurrence et ses partenaires ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d49678 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0d49678\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels-sont les principaux freins rencontr\u00e9s lors du lancement d'une strat\u00e9gie web ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7a9f07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7a9f07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f9bcff\" data-id=\"0f9bcff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db5feb elementor-widget elementor-widget-spacer\" data-id=\"7db5feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985b8e7 elementor-widget elementor-widget-image\" data-id=\"985b8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"287\" height=\"175\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/images.jpg\" class=\"attachment-large size-large wp-image-3402\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/images.jpg 287w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/images-190x116.jpg 190w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4549673\" data-id=\"4549673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22cf7a0 elementor-widget elementor-widget-text-editor\" data-id=\"22cf7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\">LA TECHNOLOGIE<\/p><p>Premi\u00e8rement, l&rsquo;entreprise ne fait pas toujours partie de la g\u00e9n\u00e9ration \u00ab\u00a0digital natives\u00a0\u00bb. En effet, l&rsquo;aspect technique peut constituer un blocage. Donc, de vite donner l&rsquo;impression d&rsquo;\u00eatre d\u00e9pass\u00e9. Cependant, cette appr\u00e9hension n&rsquo;est pas justifi\u00e9e. De plus, il y a la question de l&rsquo;\u00e9quipement et du mat\u00e9riel disponible. En effet, au sein de l&rsquo;entreprise, c&rsquo;est important.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67edc61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67edc61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fd5217\" data-id=\"4fd5217\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a7d004 elementor-widget elementor-widget-text-editor\" data-id=\"9a7d004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LA PEUR<\/p><p>Tout d&rsquo;abord, par o\u00f9 commencer ? En effet, face \u00e0 tant de possibilit\u00e9s, tant de prestataires qui proposent de nouveaux services. En effet, certaines entreprises ne savent pas vers qui se tourner. Ainsi, une strat\u00e9gie digitale s&rsquo;impose. Donc pour guider les choix et actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ea6756\" data-id=\"9ea6756\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6737c50 elementor-widget elementor-widget-text-editor\" data-id=\"6737c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE PERSONNEL<\/p><p>De plus, il y a une des grandes difficult\u00e9s face au digital. En effet, c&rsquo;est le manque de moyens humains. Donc, il est difficile de passer au digital sans personne comp\u00e9tente et form\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac090f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac090f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02a9499\" data-id=\"02a9499\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b1306f elementor-widget elementor-widget-text-editor\" data-id=\"0b1306f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE BUDGET<\/p><p>Enfin, le budget consacr\u00e9 \u00e0 une strat\u00e9gie digitale. En effet, il est en augmentation rapide dans de nombreuses entreprises. Cependant, les investissements sont souvent insuffisants. Donc par rapport au potentiel du digital. En effet, tout l&rsquo;enjeu concerne alors la r\u00e9partition des budgets m\u00e9dias (courrier, affichage, publicit\u00e9 t\u00e9l\u00e9visuelle, etc.). Bien \u00e9videmment, au d\u00e9triment de canaux digitaux. Donc, comme les m\u00e9dias sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a185fa\" data-id=\"7a185fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a80101 elementor-widget elementor-widget-spacer\" data-id=\"0a80101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d29ff elementor-widget elementor-widget-image\" data-id=\"e6d29ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496.png\" class=\"attachment-large size-large wp-image-3445\" alt=\"Strat\u00e9gie digitale\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496.png 800w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-768x768.png 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-400x400.png 400w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-70x70.png 70w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-127x127.png 127w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-476x476.png 476w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-125x125.png 125w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-600x600.png 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/00000000-913f234fc7d731c9389cb899c88ca496-116x116.png 116w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca3ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fca3ae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76a4f27\" data-id=\"76a4f27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eb1212 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8eb1212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-surprise\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523cb1b elementor-widget elementor-widget-text-editor\" data-id=\"523cb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, avec ces petits conseils,\u00a0vous avez toutes les cl\u00e9s en main. Donc vous pouvez concevoir une strat\u00e9gie digitale efficace !<\/p><p>De plus, vous souhaitez aller plus loin ? Alors, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter !<\/p><p>Donc cliquez en-dessous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5528979 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5528979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9e33f elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"6b9e33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Donc pensez \u00e0 noter cet article<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8ab5b elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"1e8ab5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-460a458\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-52f15e1\" href=\"https:\/\/twitter.com\/?lang=fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-66aa88e\" href=\"https:\/\/www.youtube.com\/?gl=FR&#038;hl=fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie digitale : tout savoir Ainsi, une fois cet article lu vous serez des profesionnels. Bien \u00e9videmment, dans votre strat\u00e9gie digitale. En effet, nous allons aborder les objectifs. De plus, les principaux freins de celles-ci ! Alors, vous \u00eates pr\u00eats ? Strat\u00e9gie digitale : quels-sont les objectifs ? Premi\u00e8rement, donner une vision strat\u00e9gique. Donc, \u00e0 [&hellip;]<\/p>\n","protected":false},"author":904,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/3186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/904"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=3186"}],"version-history":[{"count":98,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/3186\/revisions"}],"predecessor-version":[{"id":5550,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/3186\/revisions\/5550"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=3186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=3186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=3186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}