{"id":2518,"date":"2022-05-01T11:27:35","date_gmt":"2022-05-01T09:27:35","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=2518"},"modified":"2022-05-28T10:59:45","modified_gmt":"2022-05-28T08:59:45","slug":"influence-phenomene-de-mode","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/01\/influence-phenomene-de-mode\/","title":{"rendered":"Influence : ph\u00e9nom\u00e8ne de mode"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2518\" class=\"elementor elementor-2518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b7f17b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b7f17b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e40e52\" data-id=\"5e40e52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8803657 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8803657\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'influence : un ph\u00e9nom\u00e8ne de mode<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43146df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43146df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7e5529\" data-id=\"e7e5529\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bed75ae elementor-widget elementor-widget-image\" data-id=\"bed75ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3.png\" class=\"attachment-large size-large wp-image-2526\" alt=\"Influence : ph\u00e9nom\u00e8ne de mode\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3.png 540w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-300x300.png 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-150x150.png 150w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-400x400.png 400w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-60x60.png 60w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-70x70.png 70w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-127x127.png 127w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-476x476.png 476w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-125x125.png 125w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-100x100.png 100w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-3-116x116.png 116w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Influence : ph\u00e9nom\u00e8ne de mode<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9973b67\" data-id=\"9973b67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a11d6 elementor-widget elementor-widget-text-editor\" data-id=\"52a11d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\">L&rsquo;influence : un ph\u00e9nom\u00e8ne de mode. En 2022, l&rsquo;influence est devenue bien plus. Tout d&rsquo;abord, l&rsquo;influence correspond \u00e0 des campagnes de marketing strat\u00e9gique r\u00e9fl\u00e9chies.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Ensuite, il est n\u00e9c\u00e9ssaire de prendre en compte de nombreux points dans ce domaine.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En bref, nous allons voir comment g\u00e9rer ces \u00e9l\u00e9ments.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En effet, l&rsquo;influence existe depuis bien plus longtemps que l&rsquo;on ne le pense.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Donc nous allons voir ensemble ce qu&rsquo;il ne faut pas louper.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b08b6cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b08b6cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-860ec4a\" data-id=\"860ec4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec1dd64 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ec1dd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrons ensemble<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a39cf3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a39cf3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5a1304\" data-id=\"d5a1304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b483dd elementor-widget elementor-widget-heading\" data-id=\"6b483dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>L'influence n'est pas un outil magique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41937d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41937d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecb5a58\" data-id=\"ecb5a58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686d11b elementor-widget elementor-widget-text-editor\" data-id=\"686d11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\">De plus, ce ph\u00e9nom\u00e8ne\u00a0<b>n&rsquo;est pas un outil magique <\/b>car elle se doit d&rsquo;\u00eatre coh\u00e9rente et strat\u00e9gique. De plus si l&rsquo;on veut en tirer des b\u00e9n\u00e9fices il est important de ma\u00eetriser plusieurs outils. En effet, l&rsquo;influence marketing peut offrir un retour sur investissement plus important que certaines autres campagnes publicitaires.\u00a0<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Cependant une campagne marketing d&rsquo;influence se pr\u00e9pare en amont !\u00a0<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En effet, le <b>choix des influenceurs<\/b> doit \u00eatre en ad\u00e9quations avec les valeurs, la cible et l&rsquo;image de la marque mise en avant.\u00a0<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Ainsi,<b> les outils doivent \u00eatre utilis\u00e9 de la bonne mani\u00e8res<\/b>. (casting, branding, reporting..)<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">\u00a0Donc il faut \u00eatre \u00e0 l&rsquo;affut de tout ce qui peut se passer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e142e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e142e5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc0e02f\" data-id=\"dc0e02f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d7600 elementor-widget elementor-widget-text-editor\" data-id=\"e3d7600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\">Egalement, il est <b>important <\/b>de savoir que travailler avec des influenceurs n&rsquo;est pas forc\u00e9ment signe de succ\u00e8s pour une marque. Comme dit pr\u00e9c\u00e9demment, c&rsquo;est un <b>choix strat\u00e9gique<\/b> qu&rsquo;il faut savoir utiliser \u00e0 bon escient.\u00a0<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">De plus, il faut prendre en compte de nombreuses choses en amont : <b>cible, valeurs, image.<\/b><\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\"><b>Donc il est important aujourd&rsquo;hui de faire les bons choix.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07ab9a7\" data-id=\"07ab9a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06d8442 elementor-widget elementor-widget-image\" data-id=\"06d8442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2528\" alt=\"Influence : ph\u00e9nom\u00e8ne de mode\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1.jpg 540w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-300x300.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-150x150.jpg 150w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-400x400.jpg 400w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-60x60.jpg 60w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-70x70.jpg 70w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-127x127.jpg 127w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-476x476.jpg 476w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-125x125.jpg 125w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-100x100.jpg 100w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-1-116x116.jpg 116w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Influence : ph\u00e9nom\u00e8ne de mode<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f90ce6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f90ce6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dca5e39\" data-id=\"dca5e39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca30288 elementor-widget elementor-widget-heading\" data-id=\"ca30288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'influence : plus seulement un ph\u00e9nom\u00e8ne de mode<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed0e43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed0e43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d19db73\" data-id=\"d19db73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b874a8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1b874a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PARLONS-EN !<br><br>La professionnalisation des macro-influenceurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07e0cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07e0cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f82e8b\" data-id=\"5f82e8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5243e1a elementor-widget elementor-widget-image\" data-id=\"5243e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2.jpg\" class=\"attachment-large size-large wp-image-2529\" alt=\"Influence : ph\u00e9nom\u00e8ne de mode\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2.jpg 540w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-300x300.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-150x150.jpg 150w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-400x400.jpg 400w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-60x60.jpg 60w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-70x70.jpg 70w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-127x127.jpg 127w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-476x476.jpg 476w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-125x125.jpg 125w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-100x100.jpg 100w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/05\/Sans-titre-2-116x116.jpg 116w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Influence : ph\u00e9nom\u00e8ne de mode<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47d8fdb\" data-id=\"47d8fdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b305b73 elementor-widget elementor-widget-text-editor\" data-id=\"b305b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\">Premi\u00e8rement, les <a href=\"https:\/\/zoella.co.uk\/\" target=\"_blank\" rel=\"noopener\"><b>cr\u00e9ateurs de contenus<\/b><\/a> qui, depuis des ann\u00e9es maintenant partagent leurs passions, se transforme peu \u00e0 peu en leurs professions.\u00a0<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En bref, les contenues deviennent plus professionnel, plus qualitatif, une vraie <a href=\"https:\/\/www.youtube.com\/watch?v=A4abbzMC86I\" target=\"_blank\" rel=\"noopener\">micro-production<\/a> mis en place afin de plaire \u00e0 leurs communaut\u00e9 et \u00e9voluer avec les m\u00e9dias.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Donc, il ne faut pas n\u00e9gliger cet essor.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En effet, de plus en plus de cr\u00e9ateurs de contenus sont pr\u00eat s&rsquo;investir pour les marques.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfe1eef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfe1eef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baada27\" data-id=\"baada27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b75e61 elementor-widget elementor-widget-heading\" data-id=\"5b75e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influence : ph\u00e9nom\u00e8ne de mode - Agences d'influences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1870ab4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1870ab4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f80bb1\" data-id=\"8f80bb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdcc967 elementor-widget elementor-widget-text-editor\" data-id=\"bdcc967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\">Dor\u00e9navant, de plus en plus d<b>&lsquo;agences de marketing d&rsquo;influence<\/b> existent et l&rsquo;influence n&rsquo;est plus un ph\u00e9nom\u00e8ne de mode. C&rsquo;est un m\u00e9tier \u00e0 part enti\u00e8re.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Ainsi les cr\u00e9ateurs de contenus deviennent de plus en plus <b>professionnels<\/b> en apportant un contenu plus travaill\u00e9 et notamment l&rsquo;utilisation de vraies productions.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Par ce ph\u00e9nom\u00e8ne, beaucoup d&rsquo;entre eux sont entr\u00e9s dans l&rsquo;<b>entrepreneuriat<\/b> afin de p\u00e9renniser leurs activit\u00e9s et vivre de leur passion en ayant une stabilit\u00e9.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En effet, le m\u00e9tier se <b>professionnalise<\/b> notamment via des sources d&rsquo;\u00e9ducations et d&rsquo;injonctions publiques.\u00a0<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">De plus cela <b>cr\u00e9er de l&#8217;emploi<\/b>, car les professionnels de l&rsquo;influence aide les cr\u00e9ateurs de contenu \u00e0 se d\u00e9velopper, \u00e0 p\u00e9renniser leurs activit\u00e9s et \u00e0 \u00e9voluer vers des contenus beaucoup plus qualitatif.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54c3ac9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54c3ac9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1aa47a\" data-id=\"b1aa47a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aa7353 elementor-widget elementor-widget-text-editor\" data-id=\"4aa7353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\"><b>Tout cela est primordial pour l&rsquo;utilisation d&rsquo;une campagne d&rsquo;influence marketing \u00e0 succ\u00e8s.\u00a0<\/b><\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\"><b>En effet il est important de prendre toutes ces conditions en compte.<\/b><\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\"><b>Pour conclure, l&rsquo;influence n&rsquo;est pas seulement passag\u00e8re, elle se travaille et \u00e9volue avec le monde.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef9c1c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef9c1c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f85d239\" data-id=\"f85d239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be81196 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"be81196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-surprise\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b63eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b63eb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d09de8a\" data-id=\"d09de8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e67987 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e67987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-805faf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"805faf7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1945e93\" data-id=\"1945e93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ee04cb elementor-widget elementor-widget-video\" data-id=\"9ee04cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vjenFGQyZDM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a8976 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a8976\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62affeb\" data-id=\"62affeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd368a elementor-widget elementor-widget-heading\" data-id=\"6cd368a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le marketing d'influence \u00e9volue <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c09896 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c09896\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-706dec3\" data-id=\"706dec3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7e1b25 elementor-widget elementor-widget-text-editor\" data-id=\"a7e1b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif\">En effet il faut retenir que le marketing d&rsquo;influence \u00e9volue.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Cependant il ne faut pas se pr\u00e9cipiter.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Donc il faut \u00e9laborer des strat\u00e9gies et rester \u00e0 l&rsquo;affut.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">Pour conclure n&rsquo;h\u00e9sitez pas \u00e0 nous rejoindre.<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif\">En bref il ne reste qu&rsquo;une seule chose \u00e0 faire : travailler avec notre \u00e9quipe !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f5b5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8f5b5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2926f16\" data-id=\"2926f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e4151 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39e4151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/profil-marketing-et-communication-maeva\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda693c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bda693c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2271e8d\" data-id=\"2271e8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3fa81 elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"db3fa81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<h5>Articles r\u00e9cents<\/h5>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/23\/blogueurs-et-influenceurs\/\">Blogueurs et influenceurs : Comment les contacter ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/13\/strategie-de-communication\/\">Strat\u00e9gie de communication : Comment l&rsquo;am\u00e9liorer ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/13\/communication-digitale\/\">Communation digitale : Comment l&rsquo;int\u00e9grer ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/12\/community-manager\/\">Community manager : Tout ce qu&rsquo;il faut savoir<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/05\/12\/construire-une-strategie-digitale-efficace\/\">Strat\u00e9gie digitale efficace : Comment faire ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9f26f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9f26f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b9b7f1\" data-id=\"2b9b7f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1c1a3e elementor-widget elementor-widget-wp-widget-recent-comments\" data-id=\"d1c1a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-recent-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Commentaires r\u00e9cents<\/h5><ul id=\"recentcomments\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e470b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e470b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3284cce\" data-id=\"3284cce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1c2069 elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"d1c2069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;influence : un ph\u00e9nom\u00e8ne de mode Influence : ph\u00e9nom\u00e8ne de mode L&rsquo;influence : un ph\u00e9nom\u00e8ne de mode. En 2022, l&rsquo;influence est devenue bien plus. Tout d&rsquo;abord, l&rsquo;influence correspond \u00e0 des campagnes de marketing strat\u00e9gique r\u00e9fl\u00e9chies. Ensuite, il est n\u00e9c\u00e9ssaire de prendre en compte de nombreux points dans ce domaine. En bref, nous allons voir comment [&hellip;]<\/p>\n","protected":false},"author":905,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2518","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/905"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=2518"}],"version-history":[{"count":121,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2518\/revisions"}],"predecessor-version":[{"id":5653,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2518\/revisions\/5653"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=2518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=2518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=2518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}