{"id":2277,"date":"2022-04-26T15:37:48","date_gmt":"2022-04-26T13:37:48","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=2277"},"modified":"2022-05-23T11:05:55","modified_gmt":"2022-05-23T09:05:55","slug":"influence-marketing-mesurer-sa-campagne","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/04\/26\/influence-marketing-mesurer-sa-campagne\/","title":{"rendered":"Mesurer sa campagne Influence Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2277\" class=\"elementor elementor-2277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b83746d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83746d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58c7bb0\" data-id=\"58c7bb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eff508e elementor-widget elementor-widget-heading\" data-id=\"eff508e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesurer sa campagne Influence Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b41bf0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b41bf0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f2fec\" data-id=\"47f2fec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b868469 elementor-widget elementor-widget-text-editor\" data-id=\"b868469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18.6667px\">Mesurer sa campagne Influence Marketing<\/span><\/p><p><span style=\"font-size: 18.6667px\">Tout d&rsquo;abord, r\u00e9aliser une campagne d&rsquo;influence, c&rsquo;est bien. Mais, faut-il encore savoir l&rsquo;analyser. De plus, le but est d&rsquo;en tirer profit, de regarder les \u00e9volutions, le retour sur investissement, et son efficacit\u00e9. En effet, chaque campagne d&rsquo;influence marketing est diff\u00e9rente, les r\u00e9sultats aussi. Ainsi, nous allons vous donner quelques astuces pour mesurer votre campagne.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6820d0 elementor-widget elementor-widget-heading\" data-id=\"a6820d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesurer sa campagne Influence Marketing | D\u00e9couvrez ce qu'il faut analyser |<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76764e5 elementor-widget elementor-widget-counter\" data-id=\"76764e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">\u00e9l\u00e9ments \u00e0 conna\u00eetre<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1820b elementor-widget elementor-widget-image\" data-id=\"7d1820b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-1024x683.jpg\" class=\"attachment-large size-large wp-image-2874\" alt=\"Influence marketing : mesurer sa campagne\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-1024x683.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-1536x1024.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-750x500.jpg 750w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne-174x116.jpg 174w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/Influence-marketing-mesurer-sa-campagne.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da12d8c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da12d8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-847fb80\" data-id=\"847fb80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eae73b6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"eae73b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesurer sa campagne influence marketing : mesurer l'engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba7157 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba7157\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4310702\" data-id=\"4310702\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccfb2c elementor-widget elementor-widget-text-editor\" data-id=\"1ccfb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour commencer, pour mesurer une campagne d&rsquo;influence, il faut analyser plusieurs \u00e9l\u00e9ments. Tel que, il faut s&rsquo;int\u00e9resser \u00e0 plusieurs interactions concernant l&rsquo;engagement :\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2f35e elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ca2f35e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-thumbs-up\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les likes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les commentaires<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paperclip\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les clics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-share-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les partages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les enregistrements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-edit\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les mentions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235ad60 elementor-widget elementor-widget-text-editor\" data-id=\"235ad60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus pr\u00e9cis\u00e9ment, chaque interaction va permettre de mesurer l&rsquo;engagement dans une campagne d&rsquo;influence marketing. Quel que soit le r\u00e9sultat, il est donc essentiel de faire un bilan de fin de campagne. Puisque chaque \u00e9l\u00e9ment est essentiel, notez bien l&rsquo;\u00e9volution de cet engagement. Finalement, cela permettra d&rsquo;avoir un rapport chaque fin de campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-533001d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"533001d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca918c\" data-id=\"9ca918c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90dc1cb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"90dc1cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La port\u00e9e de la campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e2757b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e2757b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e4a28\" data-id=\"b9e4a28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b258f24 elementor-widget elementor-widget-text-editor\" data-id=\"b258f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Globalement, pour analyser la port\u00e9e de la campagne, il y a plusieurs \u00e9l\u00e9ments \u00e0 prendre en compte. D\u00e9sormais, il faudra analyser votre campagne avec :\u00a0<\/p><ul><li>Premi\u00e8rement, le nombre de <a href=\"https:\/\/www.1min30.com\/dictionnaire-du-web\/follower\" target=\"_blank\" rel=\"noopener\">followers<\/a>\u00a0(utilisateur qui s&rsquo;abonne \u00e0 un compte) de l&rsquo;influenceur. Ainsi, vous aurez la coh\u00e9rence avec votre cible.<\/li><li>Deuxi\u00e8mement, le nombre d&rsquo;impressions du post r\u00e9alis\u00e9 pour la campagne d&rsquo;influence.<\/li><li>Troisi\u00e8mement, le taux d&rsquo;engagement. Bien \u00e9videmment, cela est pour analyser l&rsquo;impact de l&rsquo;influenceur sur sa communaut\u00e9.<\/li><li>Quatri\u00e8mement, le trafic vers le site internet de la marque. D&rsquo;o\u00f9,\u00a0 pour que \u00e7a puisse par la suite g\u00e9n\u00e9rer des ventes.<\/li><\/ul><div><span style=\"font-family: Lato\">Effectivement, ce sont des points importants \u00e0 analyser. De plus, il ne faudra pas oublier d&rsquo;analyser cette port\u00e9e. Finalement, la port\u00e9e est donc tr\u00e8s importante. Donc il faut bien l&rsquo;analyser !<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5523a92 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5523a92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f11d8c\" data-id=\"8f11d8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c221fe elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2c221fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesurer le taux de conversion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd808d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd808d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a435724\" data-id=\"a435724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1afe400 elementor-widget elementor-widget-text-editor\" data-id=\"1afe400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, le marketing d&rsquo;influence a pour but de g\u00e9n\u00e9rer des ventes. De sorte que, votre campagne soit rentable.\u00a0<\/p><p>Pour cela, g\u00e9n\u00e9ralement, les influenceurs ont un code promotionnel. En r\u00e9alit\u00e9, il doit \u00eatre bien choisi pour qu&rsquo;il fonctionne bien. A vrai dire, c&rsquo;est ce qui va permettre d&rsquo;analyser le nombre de personnes. Ainsi, cela va permettre de savoir qui sont venus de l&rsquo;influenceur.\u00a0<\/p><p>De plus, les marques optent principalement par des stories. En effet, cela permet de pour pouvoir ins\u00e9rer un lien. Pour finir, on peut faire du tracking. D&rsquo;autre part, vous pourrez analyser tous les clics. Pour finir, le taux de conversion est donc int\u00e9ressant pour mesurer la campagne.\u00a0<\/p><p>Donc, n&rsquo;oubliez pas de mesurer le taux de conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19b0ce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a19b0ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80ba693\" data-id=\"80ba693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0af9b05 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0af9b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyser le trafic sur le site web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f4901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8f4901\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1217e2f\" data-id=\"1217e2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed626c elementor-widget elementor-widget-text-editor\" data-id=\"9ed626c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quatri\u00e8mement, si vous voulez d\u00e9velopper votre notori\u00e9t\u00e9, vous pouvez faire une chose. En effet, mesurer le trafic vers son site internet est un moyen efficace pour avoir des r\u00e9sultats. En bref, vous analysez le trafic. Quant \u00e0 l&rsquo;analyse, il est possible d&rsquo;analyser votre campagne avec Google Analytics par exemple.\u00a0<\/p><p>Donc analysez le trafic sur le site web r\u00e9guli\u00e8rement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b53c4f3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b53c4f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d6ec3a\" data-id=\"4d6ec3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adb34ea elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"adb34ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regarder le Retour Sur Investissement (ROI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af18439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af18439\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-022c520\" data-id=\"022c520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e2a52 elementor-widget elementor-widget-text-editor\" data-id=\"39e2a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus pr\u00e9cis\u00e9ment, le <a href=\"https:\/\/www.journaldunet.fr\/business\/dictionnaire-economique-et-financier\/1198811-roi-definition-calcul-traduction-et-synonyme\/\" target=\"_blank\" rel=\"noopener\">retour sur investissement<\/a> est le KPI \u00e0 analyser absolument.\u00a0<\/p><p>Ainsi, voici la formule :\u00a0<\/p><p>%ROI = ((Gain de l\u2019investissement \u2013 Co\u00fbt de l\u2019investissement) \/ Co\u00fbt de l\u2019investissement) * 100<\/p><p>Donc, cela permet de mesurer le co\u00fbt de la campagne par rapport aux b\u00e9n\u00e9fices qu&rsquo;elle a pu g\u00e9n\u00e9rer. En effet, il est alors important de le mesurer.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0e2639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0e2639\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5416bac\" data-id=\"5416bac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-265a909 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"265a909\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44cdb50\" data-id=\"44cdb50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1600dce elementor-widget elementor-widget-heading\" data-id=\"1600dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en apprendre davantage sur l'influence digitale ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbd64c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bbd64c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aed9d9b\" data-id=\"aed9d9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e4ca55 elementor-widget elementor-widget-spacer\" data-id=\"3e4ca55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a88d112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a88d112\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5f3fe29\" data-id=\"5f3fe29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-053fd9e elementor-widget elementor-widget-text-editor\" data-id=\"053fd9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/03\/08\/erreurs-influence-marketing\/\"><strong><span style=\"font-family: Arial, sans-serif;font-size: 14pt\">Erreurs influence marketing : ce qu&rsquo;il faut savoir<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b35931d\" data-id=\"b35931d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-261de92 elementor-widget elementor-widget-text-editor\" data-id=\"261de92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/04\/26\/influence-ethique-et-responsable\/\"><strong><span style=\"font-family: Arial, sans-serif;font-size: 14pt\">Influence \u00e9thique et responsable : 3 conseils pour r\u00e9ussir votre campagne<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cd3604b\" data-id=\"cd3604b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f399e elementor-widget elementor-widget-text-editor\" data-id=\"19f399e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/03\/08\/collaborer-avec-des-influenceurs-comment-faire\/\"><span style=\"font-family: Arial, sans-serif\"><span style=\"font-size: 18.6667px\"><b>Collaborer avec des influenceurs : comment faire ?<\/b><\/span><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-751b1f4\" data-id=\"751b1f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd92494 elementor-widget elementor-widget-text-editor\" data-id=\"cd92494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/02\/17\/influence-marketing-5-raisons-de-lutiliser\/\"><strong><span style=\"font-size: 14pt\">Influence marketing : 5 raisons de l&rsquo;utiliser dans votre strat\u00e9gie de communication<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b7f496 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b7f496\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c8c21\" data-id=\"d5c8c21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e63e6b7 elementor-widget elementor-widget-spacer\" data-id=\"e63e6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b409450 elementor-widget elementor-widget-text-editor\" data-id=\"b409450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Pour finir, Com&rsquo;Fluence est une agence d&rsquo;influence digitale \u00e9co-responsable sur Lyon. De plus, nous travaillons avec des influenceurs. En effet, ils ont des valeurs de respect de l&rsquo;environnement.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt\">Alors, vous aussi, vous souhaitez vous lancer dans le marketing d&rsquo;influence ? Donc, contactez-nous !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-472fda7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"472fda7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1485eb\" data-id=\"d1485eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f53955 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3f53955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EN SAVOIR +<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51609cb elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"51609cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Ils nous ont not\u00e9 :<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47d3f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47d3f80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad885e\" data-id=\"1ad885e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a04f89f elementor-widget elementor-widget-wp-widget-pages\" data-id=\"a04f89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pages<\/h5>\n\t\t\t<ul>\n\t\t\t\t<li class=\"page_item page-item-14\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-comfluence\/\">A PROPOS DE COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-137\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/\">Agence d&rsquo;Influence Digitale<\/a><\/li>\n<li class=\"page_item page-item-36\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/blog-comfluence\/\">BLOG &#8211; COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-396\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-flora-communication-et-marketing\/\">Communication et Marketing Flora Cuvy<\/a><\/li>\n<li class=\"page_item page-item-233\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-naomi-communication-interne\/\">Communication interne : \u00c0 propos de Naomi !<\/a><\/li>\n<li class=\"page_item page-item-38\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">NOUS CONTACTER<\/a><\/li>\n<li class=\"page_item page-item-159\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/profil-marketing-et-communication-maeva\/\">Profil &#8211; Marketing et Communication &#8211; Ma\u00ebva<\/a><\/li>\n<li class=\"page_item page-item-163\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/responsable-communication-digitale\/\">Responsable Communication Digitale Laurie FARLAY<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mesurer sa campagne Influence Marketing Mesurer sa campagne Influence Marketing Tout d&rsquo;abord, r\u00e9aliser une campagne d&rsquo;influence, c&rsquo;est bien. Mais, faut-il encore savoir l&rsquo;analyser. De plus, le but est d&rsquo;en tirer profit, de regarder les \u00e9volutions, le retour sur investissement, et son efficacit\u00e9. En effet, chaque campagne d&rsquo;influence marketing est diff\u00e9rente, les r\u00e9sultats aussi. Ainsi, nous [&hellip;]<\/p>\n","protected":false},"author":902,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2277","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/902"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":253,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"predecessor-version":[{"id":5378,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2277\/revisions\/5378"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}