{"id":2097,"date":"2022-04-26T14:10:36","date_gmt":"2022-04-26T12:10:36","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=2097"},"modified":"2022-05-23T11:04:58","modified_gmt":"2022-05-23T09:04:58","slug":"influence-ethique-et-responsable","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/04\/26\/influence-ethique-et-responsable\/","title":{"rendered":"Influence \u00e9thique et responsable : 3 conseils pour r\u00e9ussir votre campagne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2097\" class=\"elementor elementor-2097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7d68a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7d68a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4f3943\" data-id=\"b4f3943\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cc8db9 elementor-widget elementor-widget-heading\" data-id=\"0cc8db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influence \u00e9thique et responsable : 3 conseils pour r\u00e9ussir votre campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5333706 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5333706\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0a8455\" data-id=\"e0a8455\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ebe8a5 elementor-widget elementor-widget-image\" data-id=\"0ebe8a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"453\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-1024x724.jpg\" class=\"attachment-large size-large wp-image-2113\" alt=\"Influence \u00e9thique et responsable\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-1024x724.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-300x212.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-768x543.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-1536x1086.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-600x424.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable-164x116.jpg 164w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/04\/influence-ethique-et-responsable.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba7924 elementor-widget elementor-widget-text-editor\" data-id=\"8ba7924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong><span style=\"font-size: 18pt\">Influence \u00e9thique et responsable<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-425f801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"425f801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cb589bd\" data-id=\"cb589bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb63cc7 elementor-widget elementor-widget-counter\" data-id=\"fb63cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e42974 elementor-widget elementor-widget-text-editor\" data-id=\"5e42974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 18pt\">En effet, Com&rsquo;Fluence vous donne 3 conseils pour r\u00e9ussir votre campagne !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0b43c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dd0b43c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5028c79\" data-id=\"5028c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b3c0be elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b3c0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influence \u00e9thique et responsable : <br>\u00catre transparent <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e05e2ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e05e2ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad81dd3\" data-id=\"ad81dd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60c33ea elementor-widget elementor-widget-text-editor\" data-id=\"60c33ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Tout d&rsquo;abord, une agence d&rsquo;influence doit \u00eatre totalement en transparence. Et cela, avec ses influenceurs. Ainsi, cela va permettre de cr\u00e9er une vraie relation de confiance.<\/span><\/p><p><span style=\"font-size: 14pt\">De plus, on va parler du budget. Par ailleurs, l&rsquo;ensemble des crit\u00e8res devront \u00eatre pris en compte. De plus, cela se fait avant toute n\u00e9gociation entre les parties.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt\">Puis, c&rsquo;est au tour des influenceurs d&rsquo;\u00eatre eux. Donc, ils doivent \u00eatre transparents avec leur communaut\u00e9.<\/span><\/p><p><span style=\"font-size: 14pt\">Ainsi, pour une campagne r\u00e9ussie, il faut une chose importante. Mais en r\u00e9alit\u00e9, l&rsquo;influenceur doit \u00eatre honn\u00eate envers ses followers. Pour finir, vous savez donc ce qu&rsquo;il vous reste \u00e0 faire !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37a8fab elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37a8fab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d86961\" data-id=\"3d86961\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5fb3bd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e5fb3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influence \u00e9thique et responsable : <br>la vigilance de l'impact sur l'environnement <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4037f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4037f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db30c6b\" data-id=\"db30c6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a4ac77 elementor-widget elementor-widget-text-editor\" data-id=\"9a4ac77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">En effet, pensez \u00e0 privil\u00e9gier l&rsquo;<a href=\"https:\/\/www.takagreen.com\/leco-communication-une-communication-plus-responsable\/\" target=\"_blank\" rel=\"noopener\">\u00e9co-communication<\/a>. Bien \u00e9videmment, il y a un but pr\u00e9cis. Ainsi, il faut r\u00e9duire les impacts environnementaux. Donc, cela est d\u00fb aux m\u00e9tiers de la communication.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt\">Ensuite, il faudra faire attention aux produits que vous enverrez.\u00a0<\/span><\/p><ul><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Limitez les emballages plastique pour moins gaspiller.<\/span><\/li><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Envoyez uniquement les produits n\u00e9cessaires \u00e0 la campagne.\u00a0<\/span><\/li><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Et bien d&rsquo;autres.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44f3dc8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"44f3dc8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08481f3\" data-id=\"08481f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdceaf0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cdceaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sensibiliser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-325ae63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"325ae63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-318a7d9\" data-id=\"318a7d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44beb6 elementor-widget elementor-widget-text-editor\" data-id=\"b44beb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">En premier lieu, vous souhaitez une influence \u00e9thique et responsable ? De m\u00eame, pensez d&rsquo;abord \u00e0 sensibiliser chacune des parties.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt\">Bien \u00e9videmment, votre campagne sera davantage responsable.\u00a0<\/span><\/p><ul><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Premi\u00e8rement, choisissez les produits appropri\u00e9s aux profils des influenceurs. Et, envoyez des produits qui seront utiles.<\/span><\/li><\/ul><div><span style=\"font-family: georgia, palatino, serif\"><span style=\"font-size: 18.6667px\">\u00a0<\/span><\/span><\/div><ul><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Deuxi\u00e8mement, ne faites pas trop de collaborations. En effet,\u00a0 privil\u00e9giez le contenu spontan\u00e9.\u00a0<\/span><\/li><\/ul><div><span style=\"font-family: georgia, palatino, serif\"><span style=\"font-size: 18.6667px\">\u00a0<\/span><\/span><\/div><ul><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Troisi\u00e8mement, les influenceurs doivent donner leurs avis. Et cela,\u00a0 uniquement sur les produits qu&rsquo;ils auront test\u00e9s.\u00a0<\/span><\/li><\/ul><div><span style=\"font-family: georgia, palatino, serif\"><span style=\"font-size: 18.6667px\">\u00a0<\/span><\/span><\/div><ul><li><span style=\"font-size: 14pt;font-family: georgia, palatino, serif\">Quatri\u00e8mement, sensibilisez aux bonnes pratiques. Plus particuli\u00e8rement, sur la communication d&rsquo;influence. Elle doit \u00eatre \u00e9thique et responsable.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3351ac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3351ac4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5fa643\" data-id=\"a5fa643\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f4268 elementor-widget elementor-widget-spacer\" data-id=\"d3f4268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-385abf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"385abf9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a3b02e\" data-id=\"2a3b02e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a176e76 elementor-widget elementor-widget-text-editor\" data-id=\"a176e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 14pt\">Finalement, vous l&rsquo;aurez compris. Pour r\u00e9ussir votre campagne d&rsquo;influence \u00e9thique et responsable, il y a des crit\u00e8res \u00e0 respecter. Il faut \u00eatre vigilant par rapport \u00e0 cela. Egalement, vous devrez \u00eatre totalement transparent avec l&rsquo;influenceur.<\/span><\/p><p style=\"text-align: center\"><span style=\"font-size: 14pt\">Pour conclure, vous devez \u00eatre en confiance. C&rsquo;est en \u00e9tant totalement transparent entre vous. Enfin, sensibilisez chacune des parties. Cela permet d&rsquo;\u00eatre en ad\u00e9quation avec vos valeurs. Ainsi, vous aurez une influence \u00e9thique et responsable. Donc, vous \u00eates pr\u00eats ?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad17be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad17be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed34c4e\" data-id=\"ed34c4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15313 elementor-widget elementor-widget-spacer\" data-id=\"5c15313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb9bbde elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cb9bbde\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c522fb\" data-id=\"1c522fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f155b04 elementor-widget elementor-widget-heading\" data-id=\"f155b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Donc, vous souhaitez en apprendre davantage sur l'influence digitale ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e724e39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e724e39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24bb7e3\" data-id=\"24bb7e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-115dcda elementor-widget elementor-widget-spacer\" data-id=\"115dcda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c70140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c70140\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cc5a199\" data-id=\"cc5a199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36954ee elementor-widget elementor-widget-text-editor\" data-id=\"36954ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/03\/08\/erreurs-influence-marketing\/\"><strong><span style=\"font-family: Arial, sans-serif;font-size: 14pt\">Erreurs influence marketing : ce qu&rsquo;il faut savoir<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-fc10ea0\" data-id=\"fc10ea0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60ed8d elementor-widget elementor-widget-text-editor\" data-id=\"a60ed8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/03\/08\/erreurs-influence-marketing\/\"><span style=\"font-family: Arial, sans-serif\"><span style=\"font-size: 18.6667px\"><b>Erreurs influence marketing : ce qu&rsquo;il faut savoir<\/b><\/span><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c68c213\" data-id=\"c68c213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62428e0 elementor-widget elementor-widget-text-editor\" data-id=\"62428e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/04\/26\/influence-marketing-mesurer-sa-campagne\/\"><strong><span style=\"font-family: Arial, sans-serif;font-size: 14pt\">Marketing d&rsquo;influence : mesurer sa campagne<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2357c50\" data-id=\"2357c50\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23508ec elementor-widget elementor-widget-text-editor\" data-id=\"23508ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/02\/17\/influence-marketing-5-raisons-de-lutiliser\/\"><strong><span style=\"font-size: 14pt\">Influence marketing : 5 raisons de l&rsquo;utiliser dans votre strat\u00e9gie de communication<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e5acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e5acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca572f7\" data-id=\"ca572f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5bdad8 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"f5bdad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Pour en savoir +<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">En effet, pour en savoir davantage, vous pouvez venir nous rencontrer dans nos locaux \u00e0 Lyon. <\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Ignorer cette alerte.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea971f0 elementor-widget elementor-widget-spacer\" data-id=\"ea971f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66cefe8 elementor-widget elementor-widget-text-editor\" data-id=\"66cefe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Pour terminer, Com&rsquo;Fluence est une agence d&rsquo;influence digitale \u00e9co-responsable. En effet, nous sommes sur Lyon. Enfin, nous travaillons avec des influenceurs. De plus, ils ont ont des valeurs de respect de l&rsquo;environnement.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt\">Alors, vous aussi, vous souhaitez vous lancer dans le marketing d&rsquo;influence ?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e07cd33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e07cd33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74275b1\" data-id=\"74275b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6190ac elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f6190ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EN SAVOIR +<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9e261 elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"ca9e261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Leurs avis<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39b595e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39b595e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25365dc\" data-id=\"25365dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa0b21c elementor-widget elementor-widget-wp-widget-pages\" data-id=\"fa0b21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pages<\/h5>\n\t\t\t<ul>\n\t\t\t\t<li class=\"page_item page-item-14\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-comfluence\/\">A PROPOS DE COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-137\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/\">Agence d&rsquo;Influence Digitale<\/a><\/li>\n<li class=\"page_item page-item-36\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/blog-comfluence\/\">BLOG &#8211; COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-396\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-flora-communication-et-marketing\/\">Communication et Marketing Flora Cuvy<\/a><\/li>\n<li class=\"page_item page-item-233\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-naomi-communication-interne\/\">Communication interne : \u00c0 propos de Naomi !<\/a><\/li>\n<li class=\"page_item page-item-38\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">NOUS CONTACTER<\/a><\/li>\n<li class=\"page_item page-item-159\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/profil-marketing-et-communication-maeva\/\">Profil &#8211; Marketing et Communication &#8211; Ma\u00ebva<\/a><\/li>\n<li class=\"page_item page-item-163\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/responsable-communication-digitale\/\">Responsable Communication Digitale Laurie FARLAY<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Influence \u00e9thique et responsable : 3 conseils pour r\u00e9ussir votre campagne Influence \u00e9thique et responsable 0 En effet, Com&rsquo;Fluence vous donne 3 conseils pour r\u00e9ussir votre campagne ! Influence \u00e9thique et responsable : \u00catre transparent Tout d&rsquo;abord, une agence d&rsquo;influence doit \u00eatre totalement en transparence. Et cela, avec ses influenceurs. Ainsi, cela va permettre de [&hellip;]<\/p>\n","protected":false},"author":902,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2097","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/902"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=2097"}],"version-history":[{"count":290,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2097\/revisions"}],"predecessor-version":[{"id":5375,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/2097\/revisions\/5375"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=2097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=2097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=2097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}