{"id":1956,"date":"2022-03-08T22:47:03","date_gmt":"2022-03-08T21:47:03","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/?p=1956"},"modified":"2022-05-23T11:03:54","modified_gmt":"2022-05-23T09:03:54","slug":"erreurs-influence-marketing","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/03\/08\/erreurs-influence-marketing\/","title":{"rendered":"Erreurs Influence Marketing : ce qu&rsquo;il faut savoir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1956\" class=\"elementor elementor-1956\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b77e6b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b77e6b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b689334\" data-id=\"b689334\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67999f9 elementor-widget elementor-widget-spacer\" data-id=\"67999f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8518af elementor-widget elementor-widget-heading\" data-id=\"a8518af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erreurs Influence Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39487be elementor-widget elementor-widget-text-editor\" data-id=\"39487be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"font-size: 14pt\">Erreurs Influence Marketing\u00a0<\/span><\/p><p style=\"text-align: center\"><span style=\"font-size: 14pt\">Tout d&rsquo;abord, collaborer avec des influenceurs peut \u00eatre tr\u00e8s positif pour votre activit\u00e9. N\u00e9anmoins, il faut savoir les erreurs \u00e0 \u00e9viter pour ne pas avoir des retomb\u00e9es n\u00e9gative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf4565 elementor-widget elementor-widget-spacer\" data-id=\"baf4565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ce2d129 elementor-hidden-mobile\" data-id=\"ce2d129\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:&quot;1960&quot;,&quot;url&quot;:&quot;http:\\\/\\\/pigier-lyon.com\\\/blogs\\\/comfluence\\\/wp-content\\\/uploads\\\/sites\\\/133\\\/2022\\\/03\\\/erreurs-influence-marketing-scaled.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c01293f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c01293f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e2365b\" data-id=\"2e2365b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a37e70 elementor-widget elementor-widget-counter\" data-id=\"6a37e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">erreurs influence marketing \u00e0 \u00e9viter<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-789fa20 elementor-widget elementor-widget-image\" data-id=\"789fa20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-1024x682.jpg\" class=\"attachment-large size-large wp-image-3517\" alt=\"Erreurs Influence Marketing\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-1024x682.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-1536x1023.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-750x500.jpg 750w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence-174x116.jpg 174w, https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-content\/uploads\/sites\/133\/2022\/03\/Ordinateur-ComFluence.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f192300 elementor-widget elementor-widget-heading\" data-id=\"f192300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erreurs Influence Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b122078 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b122078\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6442a\" data-id=\"ce6442a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f37d9 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"b2f37d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">\u274c La principale erreur \u00e0 oublier <\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Avant tout, le marketing d'influence est une collaboration entre une marque et un(e) influenceur(euse). <\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e2f7d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e2f7d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a574df6\" data-id=\"a574df6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e0c68c elementor-widget elementor-widget-heading\" data-id=\"9e0c68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erreurs Influence Marketing : d\u00e9couvrez ce qu'il faut savoir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039dcb5 elementor-widget elementor-widget-heading\" data-id=\"039dcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1 - Ne pas laisser de cr\u00e9ativit\u00e9 \u00e0 l'influenceur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2383a22 elementor-widget elementor-widget-text-editor\" data-id=\"2383a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&rsquo;abord,&nbsp; ne pas faire confiance \u00e0 l&rsquo;influenceur est une erreur. En effet, il ou elle connait sa cible et son public. Puis, il est donc pr\u00e9f\u00e9rable de le\/la laisser parler sa cr\u00e9ativit\u00e9 et lui faire confiance.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c55d393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c55d393\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-243b1d3\" data-id=\"243b1d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5c961 elementor-widget elementor-widget-heading\" data-id=\"ec5c961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2 - Miser sur qu'un seul r\u00e9seau social<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1751cfb elementor-widget elementor-widget-text-editor\" data-id=\"1751cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuite, imaginez qu&rsquo;un r\u00e9seau social ne fonctionne plus comme avant et perde en notori\u00e9t\u00e9. En effet, mieux vaut donc \u00eatre sur plusieurs r\u00e9seaux sociaux. De plus, cela permet de maximiser ses chances. Et, d&rsquo;avoir un maximum de visibilit\u00e9.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3547798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3547798\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f28853\" data-id=\"4f28853\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7106fb elementor-widget elementor-widget-heading\" data-id=\"a7106fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 - Erreur influence marketing : vouloir spammer les internautes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382f73a elementor-widget elementor-widget-text-editor\" data-id=\"382f73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Puis, vous voulez gagner un maximum de visibilit\u00e9 en travaillant avec plusieurs influenceurs ? En effet, vous pouvez, mais ne saturez pas votre cible. Par ailleurs, ce serait dommage que les internautes se lassent de cette collaboration.\u00a0 Par cons\u00e9quent, ils pourraient ne plus vouloir acheter votre produit ou votre service.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5a8e89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5a8e89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e4f349\" data-id=\"3e4f349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e01c2a elementor-widget elementor-widget-heading\" data-id=\"8e01c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 - Taille de la communaut\u00e9 vs Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6d91f elementor-widget elementor-widget-text-editor\" data-id=\"4e6d91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par ailleurs, ne privil\u00e9giez pas la taille de la communaut\u00e9 \u00e0 l&rsquo;engagement. En effet, l&rsquo;engagement est tr\u00e8s important. A vrai dire, c&rsquo;est ce qui vous rapportera des clients dans l&rsquo;influence marketing. Alors faites les bons choix ! En effet, c&rsquo;est tr\u00e8s important.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58fd34f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58fd34f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c14e87e\" data-id=\"c14e87e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ddd8fa elementor-widget elementor-widget-heading\" data-id=\"4ddd8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 - Choisir un influenceur qui ne correspond pas \u00e0 sa cible marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5031c elementor-widget elementor-widget-text-editor\" data-id=\"6f5031c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;autre part, si vous choisissez mal <a href=\"https:\/\/www.wis-ecoles.com\/marketing-influence-webmarketing\/\" target=\"_blank\" rel=\"noopener\">l&rsquo;influenceur<\/a>, alors vous n&rsquo;aurez pas les r\u00e9sultats attendus. Bien \u00e9videmment, cela passe par une recherche de l&rsquo;influenceur. En effet, il doit correspondre parfaitement \u00e0 la cible. Puis, il ne faudra pas oublier de mener un <a href=\"https:\/\/www.meltwater.com\/fr\/blog\/brief-influenceurs\" target=\"_blank\" rel=\"noopener\">briefing<\/a>. En effet, cela permet de\u00a0d\u00e9finir exactement ce que vous voulez.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e68bd8a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e68bd8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9c210c\" data-id=\"c9c210c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-825df35 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"825df35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;wobble&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en apprendre davantage sur l'influence digitale ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb816a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fb816a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ace935e\" data-id=\"ace935e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db38a9d elementor-widget elementor-widget-spacer\" data-id=\"db38a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71f24bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71f24bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-85f1939\" data-id=\"85f1939\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f36e3 elementor-widget elementor-widget-text-editor\" data-id=\"e8f36e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/03\/08\/collaborer-avec-des-influenceurs-comment-faire\/\"><span style=\"font-family: Arial, sans-serif\"><span style=\"font-size: 18.6667px\"><b>Collaborer avec des influenceurs : comment faire ?\u00a0<\/b><\/span><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d0e57f7\" data-id=\"d0e57f7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc50058 elementor-widget elementor-widget-text-editor\" data-id=\"fc50058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/04\/26\/influence-ethique-et-responsable\/\"><strong><span style=\"font-family: Arial, sans-serif;font-size: 14pt\">Influence \u00e9thique et responsable : 3 conseils pour r\u00e9ussir votre campagne<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a988350\" data-id=\"a988350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00819ca elementor-widget elementor-widget-text-editor\" data-id=\"00819ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/04\/26\/influence-marketing-mesurer-sa-campagne\/\"><strong><span style=\"font-family: Arial, sans-serif;font-size: 14pt\">Marketing d&rsquo;influence : mesurer sa campagne<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ca1898c\" data-id=\"ca1898c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4a55a elementor-widget elementor-widget-text-editor\" data-id=\"1d4a55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/2022\/02\/17\/influence-marketing-5-raisons-de-lutiliser\/\"><strong><span style=\"font-size: 14pt\">Influence marketing : 5 raisons de l&rsquo;utiliser dans votre strat\u00e9gie de communication<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-149c884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"149c884\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3bdc80\" data-id=\"c3bdc80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e928347 elementor-widget elementor-widget-spacer\" data-id=\"e928347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9159717 elementor-widget elementor-widget-text-editor\" data-id=\"9159717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, Com&rsquo;Fluence est une agence d&rsquo;influence digitale \u00e9co-responsable sur Lyon. De plus, nous travaillons avec des influenceurs qui ont des valeurs. En effet, la principale est le respect de l&rsquo;environnement.\u00a0<\/p><p>Alors, vous aussi, vous souhaitez vous lancer dans le marketing d&rsquo;influence ?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ed860c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ed860c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5abac15\" data-id=\"5abac15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f6c04 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"70f6c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EN SAVOIR +<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032772b elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"032772b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-star-rating__title\">Ils ont not\u00e9 notre agence :<\/div>\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t\t<i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i><i class=\"elementor-star-full\" aria-hidden=\"true\">&#xE934;<\/i>\t\t\t\t<span itemprop=\"ratingValue\" class=\"elementor-screen-only\">Not\u00e9 5 sur 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c3bc8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c3bc8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b949394\" data-id=\"b949394\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee00169 elementor-widget elementor-widget-wp-widget-pages\" data-id=\"ee00169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pages<\/h5>\n\t\t\t<ul>\n\t\t\t\t<li class=\"page_item page-item-14\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-comfluence\/\">A PROPOS DE COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-137\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/\">Agence d&rsquo;Influence Digitale<\/a><\/li>\n<li class=\"page_item page-item-36\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/blog-comfluence\/\">BLOG &#8211; COMFLUENCE<\/a><\/li>\n<li class=\"page_item page-item-396\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-flora-communication-et-marketing\/\">Communication et Marketing Flora Cuvy<\/a><\/li>\n<li class=\"page_item page-item-233\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/a-propos-de-naomi-communication-interne\/\">Communication interne : \u00c0 propos de Naomi !<\/a><\/li>\n<li class=\"page_item page-item-38\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/nous-contacter\/\">NOUS CONTACTER<\/a><\/li>\n<li class=\"page_item page-item-159\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/profil-marketing-et-communication-maeva\/\">Profil &#8211; Marketing et Communication &#8211; Ma\u00ebva<\/a><\/li>\n<li class=\"page_item page-item-163\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comfluence\/responsable-communication-digitale\/\">Responsable Communication Digitale Laurie FARLAY<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erreurs Influence Marketing Erreurs Influence Marketing\u00a0 Tout d&rsquo;abord, collaborer avec des influenceurs peut \u00eatre tr\u00e8s positif pour votre activit\u00e9. N\u00e9anmoins, il faut savoir les erreurs \u00e0 \u00e9viter pour ne pas avoir des retomb\u00e9es n\u00e9gative. 0 erreurs influence marketing \u00e0 \u00e9viter Erreurs Influence Marketing \u274c La principale erreur \u00e0 oublier Avant tout, le marketing d&rsquo;influence est [&hellip;]<\/p>\n","protected":false},"author":902,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1956","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/1956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/users\/902"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/comments?post=1956"}],"version-history":[{"count":142,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/1956\/revisions"}],"predecessor-version":[{"id":5372,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/posts\/1956\/revisions\/5372"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/media?parent=1956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/categories?post=1956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comfluence\/wp-json\/wp\/v2\/tags?post=1956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}