{"id":1649,"date":"2020-01-07T23:43:46","date_gmt":"2020-01-07T22:43:46","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comception\/?p=1649"},"modified":"2020-05-18T20:15:50","modified_gmt":"2020-05-18T18:15:50","slug":"construire-un-plan-de-communication","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comception\/2020\/01\/07\/construire-un-plan-de-communication\/","title":{"rendered":"Comment construire un plan de communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1649\" class=\"elementor elementor-1649\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-248dbcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248dbcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad1d4fc\" data-id=\"ad1d4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfe403 elementor-widget elementor-widget-image\" data-id=\"dbfe403\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/pigier-lyon.com\/blogs\/comception\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/01\/78422504_476980233177248_7722170332840198144_n-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1760\" alt=\"\" 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data-id=\"b064fb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abe4c56\" data-id=\"abe4c56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2687fe7 elementor-widget elementor-widget-image\" data-id=\"2687fe7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-1024x576.png\" class=\"attachment-large size-large wp-image-2220\" alt=\"Construire un plan de communication\" srcset=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-1024x576.png 1024w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-300x169.png 300w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-768x432.png 768w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-1536x864.png 1536w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1.png 2048w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-533x300.png 533w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/04\/1-600x338.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7ec2e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7ec2e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc9831\" data-id=\"7bc9831\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5a86e5 elementor-widget elementor-widget-heading\" data-id=\"a5a86e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment construire un plan de communication ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c172c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c172c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5962406\" data-id=\"5962406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b41dcb elementor-widget elementor-widget-heading\" data-id=\"8b41dcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.animafac.net\/model\/modele-de-plan-de-communication\/\" target=\"_blank\" rel=\"noopener\">Par Rosine Ilboudo I Janvier 2020 I Comment construire un plan de communication\u200b<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c893b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c893b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1906fd9\" data-id=\"1906fd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a688f9e elementor-widget elementor-widget-text-editor\" data-id=\"a688f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;color: #000000\"> Pour communiquer avec efficacit\u00e9 il faut un minimum d&rsquo;organisation dans sa d\u00e9marche. Le plan de communication vous permet de r\u00e9fl\u00e9chir et structurer les actions de communication relatives \u00e0 un projet. Le plan de communication suit le rythme du projet. Voici des \u00e9l\u00e9ments pour vous aidez \u00e0 construire un plan de communication r\u00e9ussi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4053dd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4053dd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a5e07\" data-id=\"e2a5e07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96de0e6 elementor-widget elementor-widget-heading\" data-id=\"96de0e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Les objectifs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8555765 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8555765\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555cb79\" data-id=\"555cb79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6621c76 elementor-widget elementor-widget-text-editor\" data-id=\"6621c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Cette \u00e9tape vise \u00e0 d\u00e9terminer les objectifs de communication, c\u2019est-\u00e0-dire les r\u00e9sultats\u00a0que vous voulez atteindre avec la communication de votre projet: faire conna\u00eetre la marque, \u00a0faire connaitre le produit, ou d\u00e9clencher l&rsquo;acte d&rsquo;achat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2f379a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2f379a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4de17c0\" data-id=\"4de17c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bf8bfe elementor-widget elementor-widget-heading\" data-id=\"6bf8bfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Le public cible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2694ddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2694ddd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f9245\" data-id=\"29f9245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d5ce8 elementor-widget elementor-widget-text-editor\" data-id=\"48d5ce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Dans cette \u00e9tape d\u00e9finissez \u00e0 qui vous souhaitez vous adresser. Ne commettez pas l&rsquo;erreur de cibler tout le monde. M\u00eame si votre produit s\u2019adresse \u00e0 tout le monde, vous ne parlerez pas de la m\u00eame fa\u00e7on \u00e0 un PDG d\u2019entreprise qu\u2019\u00e0 un \u00e9tudiant. Plus vos cibles seront pr\u00e9cises et en lien avec vos objectifs, plus vos actions seront percutantes et concluantes. Si votre message s\u2019adresse \u00e0 plusieurs cat\u00e9gories de personnes, d\u00e9finissez un message cibler pour chacun d\u2019eux .<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e8006e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8006e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66bd1c\" data-id=\"f66bd1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2e02e elementor-widget elementor-widget-heading\" data-id=\"aa2e02e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Les moyens<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88d23ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88d23ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18236e4\" data-id=\"18236e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee5498f elementor-widget elementor-widget-text-editor\" data-id=\"ee5498f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">En sachant \u00e0 qui s\u2019adresse votre message, vous pouvez s\u00e9lectionner les outils de communication que votre cible utilise: m\u00e9dias sociaux, presse, \u00e9v\u00e8nement &#8230; Il est important de faire les bons choix de m\u00e9dia, de technique et de support appropri\u00e9s. Vous pourrez promouvoir votre message aux endroits les mieux adapt\u00e9s pour atteindre vos objectifs, au lieu d\u2019investir dans du mat\u00e9riel publicitaire que vos prospects ne consultent pas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6269b2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6269b2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f28ef\" data-id=\"08f28ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-653a2c1 elementor-widget elementor-widget-heading\" data-id=\"653a2c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Le message<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abaebf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abaebf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0a9f28\" data-id=\"a0a9f28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd38b4 elementor-widget elementor-widget-text-editor\" data-id=\"acd38b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Une fois que vous savez \u00e0 qui vous vous adressez, et comment, c&rsquo;est le moment de r\u00e9fl\u00e9chir \u00e0 ce que vous voulez dire pour s\u00e9duire votre public cible: \u00a0que voulez-vous que votre public retienne de votre message ? . Le message doit \u00eatre transparent , coh\u00e9rent et\u00a0 adapt\u00e9s aux besoins de vos groupes cibles. Chaque visuel doit travailler \u00e0 transmettre l\u2019ambiance, le message de votre marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-368eb5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"368eb5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b91f45\" data-id=\"5b91f45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0272dcd elementor-widget elementor-widget-heading\" data-id=\"0272dcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. le plan d'actions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1b6f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1b6f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d302423\" data-id=\"d302423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f4e07 elementor-widget elementor-widget-text-editor\" data-id=\"29f4e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Elaborez un planning des actions de communication \u00e0 mettre en place\u00a0 par cible: comment\u00a0 livrer le message?\u00a0 Avec quel outils ? A quel fr\u00e9quence ? Avec quels partenaires ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38bc278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38bc278\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48c1d28\" data-id=\"48c1d28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883c71f elementor-widget elementor-widget-heading\" data-id=\"883c71f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Le Budget<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7370d97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7370d97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0076786\" data-id=\"0076786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d28ceb elementor-widget elementor-widget-text-editor\" data-id=\"2d28ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Il est important d\u2019\u00e9valuer quels sont vos besoins en ressources humaines, financi\u00e8res et mat\u00e9rielles pour chacun des moyens de communication qui seront d\u00e9ploy\u00e9s afin d&rsquo;\u00e9viter les surprises . <\/span><span style=\"font-size: 14pt\">D\u00e9finissez les co\u00fbts qui seront n\u00e9cessaires \u00e0 la r\u00e9alisation de vos diff\u00e9rentes actions de communication: vos besoins financiers , les ressources mat\u00e9rielles dont vous aurez besoin .\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edf750a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edf750a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0345b7\" data-id=\"a0345b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf12a70 elementor-widget elementor-widget-heading\" data-id=\"cf12a70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Le suivi et l' adaptation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b53f866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b53f866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b537313\" data-id=\"b537313\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3035806 elementor-widget elementor-widget-text-editor\" data-id=\"3035806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Au fil du temps, des modifications peuvent s\u2019av\u00e9rer n\u00e9cessaires.\u00a0Veuillez \u00e0 faire un retour permanent sur les actions r\u00e9alis\u00e9es et proc\u00e9dez aux ajustements n\u00e9cessaires: votre strat\u00e9gie reste-t-elle d\u2019actualit\u00e9 dans un contexte en pleine \u00e9volution ? Les messages sont-ils bien compris par les diff\u00e9rents groupes cibles ? Le projet a t-il pris du retard ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ae3f7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ae3f7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33563ee\" data-id=\"33563ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afefcb8 elementor-widget elementor-widget-heading\" data-id=\"afefcb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. L'\u00e9valuation  des r\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-059b11f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"059b11f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e8cef4\" data-id=\"3e8cef4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c63aa4 elementor-widget elementor-widget-text-editor\" data-id=\"1c63aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt\">Dans cette derni\u00e8re \u00e9tape, vous \u00e9valuez dans quelle mesure vous avez atteint vos objectifs de communication. Evaluez constamment les r\u00e9sultats de vos publicit\u00e9s. Mesurer l&rsquo;efficacit\u00e9 de votre message et de votre strat\u00e9gie\u00a0 affiner vos comp\u00e9tences pour votre prochaine campagne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78dc313 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78dc313\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ec6bc8\" data-id=\"7ec6bc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9d7df elementor-widget elementor-widget-text-editor\" data-id=\"fc9d7df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;color: #000000\">A pr\u00e9sent vous pouvez r\u00e9aliser un plan de communication pour votre entreprise de fa\u00e7on efficace, et n&rsquo;oubliez pas: le plan de communication s\u2019adapte et \u00e9volue au gr\u00e9 des n\u00e9cessit\u00e9s du projet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-257b929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"257b929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f62300\" data-id=\"8f62300\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6553f79 elementor-widget elementor-widget-button\" data-id=\"6553f79\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/pigier-lyon.com\/blogs\/comception\/news\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire plus d'articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8737e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8737e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4547df3\" data-id=\"4547df3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6dafe elementor-alert-success elementor-widget elementor-widget-alert\" data-id=\"1e6dafe\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Ceci est une alerte<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Retrouvez-nous sur...<\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Ignorer cette alerte.\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ace5d9 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"1ace5d9\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-f6259b8\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-c5dcfa5\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-48c752f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment construire un plan de communication ? Par Rosine Ilboudo I Janvier 2020 I Comment construire un plan de communication\u200b Pour communiquer avec efficacit\u00e9 il faut un minimum d&rsquo;organisation dans sa d\u00e9marche. Le plan de communication vous permet de r\u00e9fl\u00e9chir et structurer les actions de communication relatives \u00e0 un projet. Le plan de communication suit&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/pigier-lyon.com\/blogs\/comception\/2020\/01\/07\/construire-un-plan-de-communication\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":426,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1649","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/users\/426"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/comments?post=1649"}],"version-history":[{"count":38,"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1649\/revisions"}],"predecessor-version":[{"id":2897,"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1649\/revisions\/2897"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/media?parent=1649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/categories?post=1649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/tags?post=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}