{"id":3783,"date":"2021-05-30T23:47:59","date_gmt":"2021-05-30T21:47:59","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/?p=3783"},"modified":"2021-05-31T19:28:09","modified_gmt":"2021-05-31T17:28:09","slug":"retranscrire-son-image-de-marque-dans-sa-communication","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/05\/30\/retranscrire-son-image-de-marque-dans-sa-communication\/","title":{"rendered":"Image de marque dans sa communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3783\" class=\"elementor elementor-3783\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e63f18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e63f18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92cde95\" data-id=\"92cde95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-858670a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"858670a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Savoir retranscrire son image de marque dans sa communication ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cdb128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cdb128\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e51ec\" data-id=\"17e51ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b304440 elementor-widget elementor-widget-text-editor\" data-id=\"b304440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est tr\u00e8s important de savoir retranscrire son image de marque dans\u00a0<a href=\"https:\/\/www.1min30.com\/brand-marketing\/la-communication-1287485995\" target=\"_blank\" rel=\"noopener\">sa communication<\/a>. Dans une entreprise, celle-ci est source de b\u00e9n\u00e9fices. En revanche, si cette image est mauvaise, elle peut \u00eatre \u00e0 l\u2019origine d\u2019une baisse du chiffre d\u2019affaires.<br \/>C\u2019est pourquoi, il est essentiel de retranscrire son image de marque dans sa communication.\u00a0<\/p><p>Voici quelques conseils sur comment valoriser l\u2019image de marque\u00a0:\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc4c9f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc4c9f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef56636\" data-id=\"ef56636\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d81b810 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d81b810\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nEtape 1 : reconnaissance de la marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a491bc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a491bc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee75265\" data-id=\"ee75265\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2afcaf0 elementor-widget elementor-widget-text-editor\" data-id=\"2afcaf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une fois celle-ci bien d\u00e9finie, cette identit\u00e9 visuelle s&rsquo;applique \u00e0 tous les efforts marketing et de communication. Logo, carte professionnelle, d\u00e9pliant, pochette, banni\u00e8re, emballage, uniforme, r\u00e9seaux sociaux, site Web, etc., rien n&rsquo;est laiss\u00e9 au hasard en ce qui concerne les strat\u00e9gies mises en place sur les diff\u00e9rents canaux de communication et lors de la conception des outils de communication.<\/p><p>Cette r\u00e9p\u00e9tition de reconnaissance visuelle permet de v\u00e9hiculer une image plus forte, et est, par le fait m\u00eame, b\u00e9n\u00e9fique pour le d\u00e9veloppement de la notori\u00e9t\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b36bed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b36bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8c4973\" data-id=\"a8c4973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d333cf5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d333cf5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Etape 2 : le design, un \u00e9l\u00e9ment fondamental de la communication<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02a93dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02a93dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97d8fc3\" data-id=\"97d8fc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e34702c elementor-widget elementor-widget-text-editor\" data-id=\"e34702c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reconna\u00eetre une marque par ses \u00e9l\u00e9ments graphiques uniques est le moyen de reconnaissance le plus puissant.\u00a0<br \/>Les \u00e9l\u00e9ments graphiques d\u2019une marque peuvent certainement \u00e9voluer dans le temps, et c\u2019est dans le respect de cette coh\u00e9rence visuelle que le consommateur se souvient d\u2019une marque.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ab7f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ab7f54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7528006\" data-id=\"7528006\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e24ff7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e24ff7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etape 3 : incarner l'image de marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d00479d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d00479d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea2ddf2\" data-id=\"ea2ddf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3538226 elementor-widget elementor-widget-text-editor\" data-id=\"3538226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il s\u2019agit ici de personnifier l\u2019approche client et de surpasser les attentes. L\u2019image de marque concerne tout autant la mani\u00e8re de r\u00e9pondre au t\u00e9l\u00e9phone que les moyens entrepris pour g\u00e9rer un conflit.<\/p><p>En somme, c&rsquo;est le message que v\u00e9hicule l\u2019entreprise dans toutes ses communications. Avec les ann\u00e9es, elle se forge une r\u00e9putation tant \u00e0 partir d\u2019\u00e9l\u00e9ments physiques que moraux. Bien que la perception soit unique \u00e0 chacun, mieux vaut la soigner que la gu\u00e9rir !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e66842 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e66842\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1576957\" data-id=\"1576957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d645cb0 elementor-widget elementor-widget-image\" data-id=\"d645cb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/image_de_marque_630px-300x233.jpg\" class=\"attachment-medium size-medium wp-image-3813\" alt=\"Image de marque\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/image_de_marque_630px-300x233.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/image_de_marque_630px-600x467.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/image_de_marque_630px-149x116.jpg 149w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/image_de_marque_630px.jpg 630w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7664eec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7664eec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eaced6\" data-id=\"9eaced6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da1d41 elementor-widget elementor-widget-text-editor\" data-id=\"6da1d41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N\u2019h\u00e9sitez pas \u00e0 nous contacter pour toutes demandes de renseignements suppl\u00e9mentaires, toute l\u2019\u00e9quipe de <a href=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/\"><strong>Com&amp;Cr\u00e9a<\/strong> <\/a>est ravie de vous aider\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Savoir retranscrire son image de marque dans sa communication ? Il est tr\u00e8s important de savoir retranscrire son image de marque dans\u00a0sa communication. Dans une entreprise, celle-ci est source de b\u00e9n\u00e9fices. En revanche, si cette image est mauvaise, elle peut \u00eatre \u00e0 l\u2019origine d\u2019une baisse du chiffre d\u2019affaires. C\u2019est pourquoi, il est essentiel de retranscrire [&hellip;]<\/p>\n","protected":false},"author":731,"featured_media":3785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3783"}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/users\/731"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/comments?post=3783"}],"version-history":[{"count":81,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3783\/revisions"}],"predecessor-version":[{"id":3940,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3783\/revisions\/3940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media\/3785"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media?parent=3783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/categories?post=3783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/tags?post=3783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}