{"id":3484,"date":"2021-05-29T17:53:53","date_gmt":"2021-05-29T15:53:53","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/?p=3484"},"modified":"2021-05-31T19:36:55","modified_gmt":"2021-05-31T17:36:55","slug":"comment-construire-un-plan-de-communication","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/05\/29\/comment-construire-un-plan-de-communication\/","title":{"rendered":"Comment construire un plan de communication ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3484\" class=\"elementor elementor-3484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539083f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539083f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7c817\" data-id=\"6f7c817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4c001f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b4c001f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment construire en plan de communication ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9632fc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9632fc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45b1049\" data-id=\"45b1049\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b907933 elementor-widget elementor-widget-text-editor\" data-id=\"b907933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le plan de communication est un planning de communication sur un court, moyen ou long terme. <br \/>En effet, afin de mettre en place quelconque communication, il faut \u00e9laborer une strat\u00e9gie de communication. <br \/>Celui-ci permet d\u2019organiser et de structurer l\u2019ensemble de nos id\u00e9es lors de la mise en place d\u2019un projet de communication.<\/p><p>Effectivement, sans plan de communication solide, il est difficile de communiquer intelligemment. C&rsquo;est pourquoi, il faut prendre en compte plusieurs \u00e9l\u00e9ments \u00a0pour la construction d\u2019une strat\u00e9gie de communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22485fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22485fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a905f64\" data-id=\"a905f64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab1c4dd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ab1c4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Choisir sa cible pour un plan de communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb9c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb9c41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cfc335\" data-id=\"7cfc335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5662b elementor-widget elementor-widget-text-editor\" data-id=\"8a5662b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour construire une strat\u00e9gie de communication, il faut absolument d\u00e9terminer sa cible. Cela va \u00eatre le pilier de la strat\u00e9gie. Plus vos cibles seront pr\u00e9cises et en lien avec vos objectifs, plus vos actions seront percutantes et efficaces.<\/p><p>Cette \u00e9tape va permettre de bien choisir les canaux de communication. <a href=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/\">L\u2019\u00e9quipe Com&amp;Cr\u00e9a<\/a> vous conseille donc de d\u00e9terminer votre cible et d\u2019approfondir sa connaissance. <br \/>Par cons\u00e9quent, c\u2019est un point essentiel pour mener une communication efficacement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52f8595 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f8595\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7c51ab\" data-id=\"b7c51ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-820fbba elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"820fbba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2- Les diff\u00e9rents canaux de communication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7b1873 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7b1873\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e76b6c0\" data-id=\"e76b6c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060d7ca elementor-widget elementor-widget-text-editor\" data-id=\"060d7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe diff\u00e9rents canaux de communication classer dans deux cat\u00e9gories\u00a0: les m\u00e9dias et <a href=\"https:\/\/www.definitions-marketing.com\/definition\/hors-medias\/\" target=\"_blank\" rel=\"noopener\">les hors-m\u00e9dias.<\/a> Trouvez dans le tableau ci-dessous la diff\u00e9rence entre ces deux cat\u00e9gories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8547cae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8547cae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299db58\" data-id=\"299db58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2155d49 elementor-widget elementor-widget-image\" data-id=\"2155d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/la-communication-mdia-et-hors-mdia-6-728-1.jpg\" title=\"la-communication-mdia-et-hors-mdia-6-728\" alt=\"la-communication-mdia-et-hors-mdia-6-728\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4431067 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4431067\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7592527\" data-id=\"7592527\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a2eee4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9a2eee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Le message<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c20afdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c20afdb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc094f6\" data-id=\"dc094f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f9025 elementor-widget elementor-widget-text-editor\" data-id=\"d6f9025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuite, une fois la cible et le canal de communication d\u00e9finie, il faut d\u00e9terminer le message \u00e0 transmettre. <\/p><p>Quels sont les \u00e9l\u00e9ments que vous voulez que votre cible retienne\u00a0? Le message doit \u00eatre simple, coh\u00e9rent et percutant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddc4736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddc4736\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b175bc3\" data-id=\"b175bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-098dc34 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"098dc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4- Le budget pour un plan de communication <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44d0b31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d0b31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd16806\" data-id=\"dd16806\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc9f06 elementor-widget elementor-widget-text-editor\" data-id=\"efc9f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin de mettre en place une bonne strat\u00e9gie, il faut \u00e9galement se fixer un budget. En effet, il est indispensable d\u2019\u00e9valuer vos diff\u00e9rents besoins. Aussi bien financiers, humains, ou mat\u00e9riels.\u00a0<\/p><p>En effet, d\u00e9finir les co\u00fbts est n\u00e9cessaire \u00e0 la r\u00e9alisation du plan de communication. Une fois le budget d\u00e9finit, la strat\u00e9gie de communication peut d\u00e9buter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c5892f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c5892f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b544985\" data-id=\"b544985\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6d239b elementor-widget elementor-widget-text-editor\" data-id=\"a6d239b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u2019h\u00e9sitez pas \u00e0 nous contacter pour toutes demandes de renseignements suppl\u00e9mentaires, toute l\u2019\u00e9quipe de <strong>Com&amp;Cr\u00e9a<\/strong> sera ravie de vous aider&nbsp;!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment construire en plan de communication ? Le plan de communication est un planning de communication sur un court, moyen ou long terme. En effet, afin de mettre en place quelconque communication, il faut \u00e9laborer une strat\u00e9gie de communication. Celui-ci permet d\u2019organiser et de structurer l\u2019ensemble de nos id\u00e9es lors de la mise en place [&hellip;]<\/p>\n","protected":false},"author":731,"featured_media":3487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/users\/731"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/comments?post=3484"}],"version-history":[{"count":202,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3484\/revisions"}],"predecessor-version":[{"id":3982,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3484\/revisions\/3982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media\/3487"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media?parent=3484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/categories?post=3484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/tags?post=3484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}