{"id":3150,"date":"2021-05-19T14:10:10","date_gmt":"2021-05-19T12:10:10","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/?p=3150"},"modified":"2021-05-21T15:45:43","modified_gmt":"2021-05-21T13:45:43","slug":"lutilisation-des-emails-marketing","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/05\/19\/lutilisation-des-emails-marketing\/","title":{"rendered":"L&rsquo;utilisation d&#8217;emails marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3150\" class=\"elementor elementor-3150\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632a1fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632a1fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af63e1\" data-id=\"4af63e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbba5c2 elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fbba5c2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;swing&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Comment bien utiliser les emails marketing comme outil de communication ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a3ef50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a3ef50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4c39a\" data-id=\"3c4c39a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3bd45a elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b3bd45a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;swing&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Comment bien utiliser les emails marketing comme outil de communication ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54b9858 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54b9858\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb035a\" data-id=\"6cb035a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b61a5d elementor-widget elementor-widget-image\" data-id=\"4b61a5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"453\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-1024x724.jpg\" class=\"elementor-animation-bounce-out attachment-large size-large wp-image-3152\" alt=\"utilisation d&#039;emails marketing\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-1024x724.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-300x212.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-768x543.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-1536x1086.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-600x424.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920-164x116.jpg 164w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/woman-241328_1920.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da0cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da0cbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0310912\" data-id=\"0310912\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f75b0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a7f75b0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De nos jours, l\u2019utilisation des emails marketing est de plus en plus importante dans le monde de la communication. Mais comment bien optimiser ses envois d\u2019emails en marketing\u00a0?<\/p><p>Commen\u00e7ons tout d\u2019abord par d\u00e9finir le terme e-mailing. <strong>L\u2019e-mailing<\/strong> est une strat\u00e9gie marketing qui consiste \u00e0 envoyer \u00e0 vos clients ou prospects des emails automatiquement suite \u00e0 une action r\u00e9alis\u00e9e auparavant.<\/p><p>Ensuite, il faut bien comprendre que l\u2019utilisation des emails marketing est <strong>indispensable<\/strong> dans le domaine de la communication.<\/p><p>En effet, l\u2019e-mailing a plusieurs objectifs\u00a0:<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; <strong>Promouvoir<\/strong> des produits ou des services<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; <strong>Cr\u00e9er<\/strong> une relation avec des prospects<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; <strong>D\u00e9velopper<\/strong> une relation avec les clients actuels et les fid\u00e9liser<\/p><p>Malgr\u00e9 ces diff\u00e9rents objectifs, en tant qu\u2019entreprise il est pr\u00e9f\u00e9rable de se focaliser sur un seul objectif par email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0aa063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0aa063\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a7d1ef\" data-id=\"3a7d1ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98326c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98326c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d162037 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d162037\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63a0f98\" data-id=\"63a0f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-495fd3f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"495fd3f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Quelques chiffres sur l'utilisation des emails marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16ff3e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16ff3e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ea78e\" data-id=\"46ea78e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1247b79 elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"1247b79\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">MILLIONS<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1500\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">,4<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-844e5de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"844e5de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53dcedf\" data-id=\"53dcedf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5097a4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c5097a4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En France, environ <strong>3,4 millions<\/strong> d\u2019emails sont envoy\u00e9s chaque seconde ce qui repr\u00e9sente 1,4 milliards par jour.<\/p><p>Par ailleurs, le taux d\u2019ouverture moyen des e-mailings est d\u2019environ <strong>22%<\/strong>, ce qui est minime compar\u00e9 \u00e0 la quantit\u00e9 d\u2019emails envoy\u00e9s par jour. En revanche, le taux d\u2019ouverture moyen d\u2019un email de bienvenue est de <strong>82%<\/strong>. C\u2019est pourquoi il est essentiel de faire attention \u00e0 son utilisation des emails marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a733de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a733de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f355dba\" data-id=\"f355dba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2bebf5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c2bebf5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-482b015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482b015\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3249a50\" data-id=\"3249a50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f3505 elementor-invisible elementor-widget elementor-widget-toggle\" data-id=\"b9f3505\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1941\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1941\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Les avantages<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1941\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1941\"><ul><li>Canal de communication gratuit<\/li><li>Rapide et instantan\u00e9<\/li><li>Obtenir des statistiques facilement<\/li><li>Possibilit\u00e9 de personnalisation<\/li><li>Suivre ses clients<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1942\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1942\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Les inconv\u00e9nients<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1942\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1942\"><ul><li>Filtres anti-spam<\/li><li>Un nombre important d&rsquo;acteurs<\/li><li>Emails non lus, directement plac\u00e9s dans la corbeille<\/li><li>Manque d&rsquo;interactivit\u00e9<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f9f8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f9f8d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a9f88c\" data-id=\"6a9f88c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d49b1c8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d49b1c8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb876a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebb876a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8e3567\" data-id=\"b8e3567\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646f15c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"646f15c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Les erreurs basiques \u00e0 \u00e9viter lors de l\u2019utilisation des emails\nmarketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2ae433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2ae433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c19d2e\" data-id=\"6c19d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-620296f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"620296f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout d\u2019abord, pensez \u00e0 <strong>travailler votre objet<\/strong>. C\u2019est le premier \u00e9l\u00e9ment que vos lecteurs aper\u00e7oivent. Par cons\u00e9quent, il faut passer du temps sur l\u2019intitul\u00e9 de votre email. En effet, si l\u2019objet de ce dernier est peu travaill\u00e9, alors l\u2019email sera ignor\u00e9.<\/p><p>En outre, lors de l\u2019utilisation des emails marketing, assurez vous aussi que <strong>le nom de l\u2019exp\u00e9diteur ne soit pas trop long<\/strong>. Ce param\u00e8tre peut rendre les internautes r\u00e9ticents et associer votre email \u00e0 un spam.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4341fd7\" data-id=\"4341fd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5c58a6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e5c58a6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De m\u00eame, d\u2019autres erreurs fr\u00e9quentes sont \u00e0 \u00e9viter durant votre utilisation d\u2019emails marketing.<\/p><p>Premi\u00e8rement, n\u2019\u00e9crivez pas trop de mots en majuscules.<\/p><p>Deuxi\u00e8mement, \u00e9vitez d\u2019utiliser un trop grand nombre de caract\u00e8res sp\u00e9ciaux.<\/p><p>Enfin, concentrez-vous sur la langue parl\u00e9e de votre destinataire pour faciliter la compr\u00e9hension.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15152ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15152ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c58a5a7\" data-id=\"c58a5a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf59198 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf59198\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d75920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d75920\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bd35\" data-id=\"250bd35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a9955 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a0a9955\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Petits tips<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a5ee4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a5ee4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a2a5b\" data-id=\"13a2a5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c515e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"91c515e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour conclure, nous vous avons concoct\u00e9 quelques astuces pour rendre votre e-mailing parfait\u00a0!<\/p><p>Par exemple, pensez \u00e0 <strong>ins\u00e9rer des images<\/strong> (mais pas trop\u00a0!) au sein de votre email. Ainsi, cela le rendra plus vivant et plus parlant\u00a0!<\/p><p>De plus, pensez \u00e0 rendre votre email <strong>responsive<\/strong>, autrement dit qui s\u2019adapte \u00e0 la taille de l\u2019\u00e9cran de votre utilisateur.<\/p><p>Enfin, dernier point obligatoire, une bonne utilisation des emails marketing passe par la cr\u00e9ation d\u2019un <strong>lien de d\u00e9sinscription<\/strong> pour les internautes qui ne souhaitent (malheureusement) plus recevoir vos contenus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5991dfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5991dfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ccc2a2\" data-id=\"1ccc2a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af5d353 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af5d353\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bbd2e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bbd2e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66f16ef\" data-id=\"66f16ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021a8aa elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"021a8aa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A vous de jouer ! N\u2019oubliez pas que l\u2019e-mailing est le futur de votre plan de communication. Pour savoir comment personnaliser ses mails, cliquez <span style=\"color: #fea858\"><strong><a style=\"color: #fea858\" href=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/05\/06\/personnaliser-ses-mails-dans-le-cadre-professionnel\/\">ici<\/a><\/strong><\/span>.<\/p><p>De m\u00eame, si vous souhaitez plus de conseils sur l\u2019utilisation des emails marketing, vous pouvez aller faire un tour sur <strong><a href=\"https:\/\/marketing-bienveillant.com\/bases-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fea858\">cet article<\/span><\/a><\/strong>.<\/p><p>N\u2019h\u00e9sitez pas \u00e0 nous contacter pour toutes demandes de renseignements suppl\u00e9mentaires, toute l\u2019\u00e9quipe de <strong>Com et Cr\u00e9a<\/strong> sera ravie de vous aider\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment bien utiliser les emails marketing comme outil de communication ? Comment bien utiliser les emails marketing comme outil de communication ? De nos jours, l\u2019utilisation des emails marketing est de plus en plus importante dans le monde de la communication. Mais comment bien optimiser ses envois d\u2019emails en marketing\u00a0? Commen\u00e7ons tout d\u2019abord par d\u00e9finir [&hellip;]<\/p>\n","protected":false},"author":730,"featured_media":3156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/users\/730"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/comments?post=3150"}],"version-history":[{"count":15,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3150\/revisions"}],"predecessor-version":[{"id":3260,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/3150\/revisions\/3260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media\/3156"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media?parent=3150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/categories?post=3150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/tags?post=3150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}