{"id":2579,"date":"2021-05-06T17:22:05","date_gmt":"2021-05-06T15:22:05","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/?p=2579"},"modified":"2021-05-21T15:27:36","modified_gmt":"2021-05-21T13:27:36","slug":"personnaliser-ses-mails-dans-le-cadre-professionnel","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/05\/06\/personnaliser-ses-mails-dans-le-cadre-professionnel\/","title":{"rendered":"Personnaliser ses mails"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2579\" class=\"elementor elementor-2579\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c42d04a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c42d04a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de3b5ea\" data-id=\"de3b5ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b38298 elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0b38298\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Personnaliser ses mails dans le cadre professionnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-924d146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"924d146\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477b35b\" data-id=\"477b35b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def477d elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"def477d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Personnaliser ses mails dans le cadre professionnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b235611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b235611\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcf8155\" data-id=\"fcf8155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90be159 elementor-widget elementor-widget-image\" data-id=\"90be159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"542\" height=\"340\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/businessman-2956974__340.png\" class=\"elementor-animation-pulse-shrink attachment-large size-large wp-image-2580\" alt=\"Personnaliser ses mails\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/businessman-2956974__340.png 542w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/businessman-2956974__340-300x188.png 300w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/businessman-2956974__340-185x116.png 185w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77677cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77677cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-004d8ab\" data-id=\"004d8ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f478bd elementor-widget elementor-widget-text-editor\" data-id=\"2f478bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre professionnel, personnaliser ses mails, \u00e0 quoi \u00e7a sert ?<\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Toucher et <b>convertir <\/b>ses auditeurs. Ce sont les caract\u00e9ristiques principales que chaque professionnel recherche lors de l\u2019envoi de mails marketing.<\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Cela para\u00eet \u00e9vident, mais m\u00e9fiez-vous, beaucoup font l\u2019erreur de ne pas personnaliser ses mails. Par la suite, ces erreurs entrainent la perte de futurs clients voir la perte de clients d\u00e9j\u00e0 existants. C&rsquo;est pourquoi, pour <b>am\u00e9liorer la relation client<\/b>, une personnalisation de chaque d\u00e9tail de vos mails est essentielle.<\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Nous avons \u00e9labor\u00e9 plusieurs conseils afin de vous aider \u00e0 <b>r\u00e9diger des mails sur mesure<\/b>.<\/p><p><!-- [if gte mso 9]&gt;--><\/p><p><!-- [if gte mso 9]&gt;--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25b77ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b77ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c89aec1\" data-id=\"c89aec1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a5af6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"17a5af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">1- L'objet de votre mail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19f4e97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19f4e97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa35a58\" data-id=\"fa35a58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-086fa89 elementor-widget elementor-widget-text-editor\" data-id=\"086fa89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- [if gte mso 9]&gt;--><\/p><p><!-- [if gte mso 9]&gt;--><\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Ce premier point est indispensable pour commencer \u00e0 personnaliser ses mails ! L\u2019id\u00e9e ici est de <b>s\u2019adresser directement au destinataire<\/b>.<\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Plus pr\u00e9cis\u00e9ment, utilisez son <b>pr\u00e9nom <\/b>(et son nom de famille si vous le souhaitez) dans l\u2019objet. Votre lecteur se sent alors vis\u00e9 par ce contenu et de toute \u00e9vidence plus touch\u00e9 par votre message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88927e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88927e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d35a645\" data-id=\"d35a645\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73789b7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73789b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">2- Personnaliser ses mails avec le nom de l'exp\u00e9diteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dd528f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dd528f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bb5850\" data-id=\"7bb5850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69895b1 elementor-widget elementor-widget-text-editor\" data-id=\"69895b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, pour personnaliser ses mails et afin que davantage de clients s\u2019attardent sur vos emails, pr\u00e9f\u00e9rez l\u2019affichage du <b>pr\u00e9nom <\/b>et <b>nom<\/b> dans la case\u00a0\u00ab\u00a0<b>exp\u00e9diteur\u00a0<\/b>\u00bb. Cela permet au destinataire de voir en un clin d\u2019\u0153il qui souhaite communiquer avec lui. Nous savons aussi bien vous que nous, que tout le monde pr\u00e9f\u00e8re un pr\u00e9nom et un nom. Alors qu&rsquo;un nom d\u2019entreprise s\u2019apparente souvent \u00e0 des publicit\u00e9s ou des sondages.<\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Cette technique de sur mesure permet de rendre le mail <b>plus humain<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15d2c1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15d2c1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33aa1b2\" data-id=\"33aa1b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f578e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7f578e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">3- Le contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab2830e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab2830e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-38e4caf\" data-id=\"38e4caf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a6006 elementor-widget elementor-widget-text-editor\" data-id=\"68a6006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien entendu, cette \u00e9tape est <b>l\u2019\u00e9tape obligatoire<\/b> pour continuer correctement votre campagne sur mesure.<\/p><p class=\"MsoNormal\" style=\"text-align: justify\">Toujours dans l\u2019optique de convertir le plus de cibles, cette m\u00e9thode est possible en reprenant diff\u00e9rents \u00e9l\u00e9ments.<\/p><ul><li class=\"MsoNormal\" style=\"text-align: justify\"><span style=\"font-family: book antiqua, palatino, serif;font-size: 10pt;color: #fea858\">l\u2019historique d\u2019achats de votre client<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify\"><span style=\"font-family: book antiqua, palatino, serif;font-size: 10pt;color: #fea858\">sa venue dans votre point de vente physique<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify\"><span style=\"font-family: book antiqua, palatino, serif;font-size: 10pt;color: #fea858\">son panier en ligne mis de c\u00f4t\u00e9<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify\"><span style=\"font-family: book antiqua, palatino, serif;font-size: 10pt;color: #fea858\">une question pos\u00e9e au service client<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify\"><span style=\"font-family: book antiqua, palatino, serif;font-size: 10pt;color: #fea858\">ses donn\u00e9es g\u00e9ographiques<\/span><\/li><\/ul><p class=\"MsoNormal\" style=\"text-align: justify\">En outre, toutes ces informations permettent de cr\u00e9er un mail personnalis\u00e9 tout en le rendant <b>int\u00e9ressant <\/b>et <b>cibl\u00e9 <\/b>pour votre lecteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d65e5c\" data-id=\"1d65e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230d5c4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"230d5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par exemple, souhaitez tout simplement la bienvenue \u00e0 un nouvel arrivant et offrez-lui quelque chose d\u2019exclusif comme du contenu ou une information. Ainsi cela permettra d\u2019attirer sa curiosit\u00e9 et de se sentir encore une fois plus concern\u00e9 par votre mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c167b elementor-widget elementor-widget-image\" data-id=\"24c167b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"204\" height=\"340\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/silhouette-3186564__340.png\" class=\"elementor-animation-shrink attachment-large size-large wp-image-2581\" alt=\"Personnaliser ses mails\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/silhouette-3186564__340.png 204w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/silhouette-3186564__340-180x300.png 180w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/05\/silhouette-3186564__340-70x116.png 70w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee23f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee23f37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-942c786\" data-id=\"942c786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6142921 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6142921\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">4- Le ton<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6d4f55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6d4f55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2f979a\" data-id=\"f2f979a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0ff21a elementor-widget elementor-widget-text-editor\" data-id=\"c0ff21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify\">Cela n\u2019est pas toujours facile pour personnaliser ses mails. Dois-je vouvoyer ou tutoyer mon auditeur\u00a0?<\/p><p style=\"text-align: justify\">Tout d\u00e9pend de la personne \u00e0 laquelle vous vous adresser et de l\u2019<b>image <\/b>de votre entreprise que vous voulez transmettre.<\/p><p style=\"text-align: justify\">Le <b>tutoiement <\/b>s\u2019utilise g\u00e9n\u00e9ralement pour une cible jeune, ou une entreprise qui renvoie une image de proximit\u00e9 avec ses clients. En revanche, le <b>vouvoiement <\/b>s\u2019utilise davantage dans des relations professionnelles. C\u2019est une m\u00e9thode qui fait place au respect.<\/p><div><b>A vous de choisir !<\/b><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb50a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb50a5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f754612\" data-id=\"f754612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35354f8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"35354f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">5- L'utilisation de liens externes pour personnaliser ses mails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c656065 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c656065\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530c179\" data-id=\"530c179\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf297cb elementor-widget elementor-widget-text-editor\" data-id=\"bf297cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify\">En revanche, si vous souhaitez<b> inclure des liens <\/b>qui m\u00e8nent directement \u00e0 votre site internet, faites-les choses jusqu\u2019au bout\u00a0!<\/p><p style=\"text-align: justify\">Cr\u00e9er des pages d\u00e9di\u00e9es au contenu de votre mail pour la cible souhait\u00e9e\u00a0: achat d\u2019un produit sp\u00e9cifique, lecture d\u2019un article pouvant int\u00e9resser le client ou encore une page comprenant toutes vos offres du moment.<\/p><p style=\"text-align: justify\">Cela est pr\u00e9f\u00e9r\u00e9 plut\u00f4t que d\u2019atterrir directement sur votre page d\u2019accueil ce qui peut d\u00e9courager votre client \u00e0 poursuivre sa recherche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084f519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084f519\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6b2fcd\" data-id=\"d6b2fcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c3e26e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9c3e26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tA vous de jouer !\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51c1c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51c1c98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c54456\" data-id=\"9c54456\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e44961 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0e44961\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne nous remerciez pas&nbsp;! Profitez de cet article con\u00e7u par l\u2019\u00e9quipe de <span style=\"color: #fea858\"><a style=\"color: #fea858\" href=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/presentation-de-notre-equipe\/\" target=\"_blank\" rel=\"noopener\"><strong>Com &amp; Cr\u00e9a <\/strong><\/a><\/span>pour mettre la personnalisation au c\u0153ur de votre strat\u00e9gie marketing afin de convertir davantage de clients&nbsp;! Et jetez un \u0153il<span style=\"color: #fea858\"><strong> <a style=\"color: #fea858\" href=\"https:\/\/www.lafabriquedunet.fr\/email-marketing\/articles\/exemples-emails-prospection\/\" target=\"_blank\" rel=\"noopener\">ici <\/a><\/strong><\/span>pour avoir un exemple pour personnaliser vos mails !<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personnaliser ses mails dans le cadre professionnel Personnaliser ses mails dans le cadre professionnel Dans le cadre professionnel, personnaliser ses mails, \u00e0 quoi \u00e7a sert ? Toucher et convertir ses auditeurs. Ce sont les caract\u00e9ristiques principales que chaque professionnel recherche lors de l\u2019envoi de mails marketing. Cela para\u00eet \u00e9vident, mais m\u00e9fiez-vous, beaucoup font l\u2019erreur de [&hellip;]<\/p>\n","protected":false},"author":730,"featured_media":2649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/users\/730"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/comments?post=2579"}],"version-history":[{"count":69,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2579\/revisions"}],"predecessor-version":[{"id":3223,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2579\/revisions\/3223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media\/2649"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media?parent=2579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/categories?post=2579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/tags?post=2579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}