{"id":2572,"date":"2021-04-15T15:02:09","date_gmt":"2021-04-15T13:02:09","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/?p=2572"},"modified":"2021-05-30T15:59:07","modified_gmt":"2021-05-30T13:59:07","slug":"e-reputation-c-est-quoi","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/04\/15\/e-reputation-c-est-quoi\/","title":{"rendered":"L&rsquo;E-r\u00e9putation, c&rsquo;est quoi ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2572\" class=\"elementor elementor-2572\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d29a94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d29a94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a04901\" data-id=\"1a04901\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd65c6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7cd65c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'E-r\u00e9putation ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62bb598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62bb598\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf04e1d\" data-id=\"cf04e1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6318508 elementor-widget elementor-widget-text-editor\" data-id=\"6318508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/semji.com\/fr\/guide\/e-reputation\/\" target=\"_blank\" rel=\"noopener\">L\u2019E r\u00e9putation<\/a> d\u00e9finit la r\u00e9putation d\u2019une entreprise ou d\u2019une marque. En soit, c\u2019est l\u2019identit\u00e9 et l\u2019image de ces derni\u00e8res sur internet.\u00a0L&rsquo;E-r\u00e9putation d\u2019une entreprise est indispensable, qu\u2019elle soit positive ou n\u00e9gative. Chaque client potentiel se renseigne en priorit\u00e9 sur le web via le site internet de l\u2019entreprise en question ou via les avis.\u00a0<\/p><p>En effet, 74% des consommateurs se r\u00e9f\u00e8rent \u00e0 Google avant de faire quelconque achat ou avant de contacter une soci\u00e9t\u00e9 afin de faire appel \u00e0 ses services.<\/p><p>Internet permet donc de consulter les avis et les commentaires des clients actuels. Des \u00e9tudes ont d\u00e9montr\u00e9 que la majorit\u00e9 des clients font plus confiance aux internautes qu\u2019\u00e0 la publicit\u00e9 des soci\u00e9t\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786a3a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"786a3a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f329dd\" data-id=\"6f329dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16073ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16073ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ecff7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ecff7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfad1a9\" data-id=\"dfad1a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c21e36 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c21e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont ses enjeux ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cff5ec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cff5ec1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcae913\" data-id=\"fcae913\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa5cb5e elementor-widget elementor-widget-text-editor\" data-id=\"fa5cb5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est donc n\u00e9cessaire que l\u2019E-r\u00e9putation et donc les avis et les commentaires \u00e0 son sujet soient positifs afin d\u2019avoir la meilleure image possible.<\/p><p>Si ce n\u2019est pas le cas et que notre E-r\u00e9putation laisse \u00e0 d\u00e9sirer, cela diminuera consid\u00e9rablement le fonctionnement de l\u2019entreprise et donc ses ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b561941 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b561941\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05966eb\" data-id=\"05966eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6742467 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6742467\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/04\/e-reputation-outils-nbza0f9476te8iri8dhpgzta6h4b2uj90hizwz39co-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-3318\" alt=\"e-r\u00e9putation\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/04\/e-reputation-outils-nbza0f9476te8iri8dhpgzta6h4b2uj90hizwz39co-768x432.png 768w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/04\/e-reputation-outils-nbza0f9476te8iri8dhpgzta6h4b2uj90hizwz39co-300x169.png 300w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/04\/e-reputation-outils-nbza0f9476te8iri8dhpgzta6h4b2uj90hizwz39co-600x338.png 600w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/04\/e-reputation-outils-nbza0f9476te8iri8dhpgzta6h4b2uj90hizwz39co-206x116.png 206w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/04\/e-reputation-outils-nbza0f9476te8iri8dhpgzta6h4b2uj90hizwz39co.png 960w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d57eed1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d57eed1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3faa2b\" data-id=\"e3faa2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-201c72a elementor-widget elementor-widget-text-editor\" data-id=\"201c72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il faut ainsi avoir un seul objectif en vue. Avoir une excellente E-r\u00e9putation en g\u00e9rant parfaitement son image en ligne !<\/p><p>Il faut prendre en compte que la construction de l\u2019E-r\u00e9putation peut \u00eatre volontaire ou involontaire. Nous sommes les acteurs principaux de notre r\u00e9putation mais celle-ci ne d\u00e9pend pas que de nous.\u00a0<\/p><p>Puisque l&rsquo;E-r<i>\u00e9<\/i>putation r\u00e9sulte aussi bien de ce que l&rsquo;entreprise peut mettre \u00e0 disposition des internautes. Mais aussi du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs eux-m\u00eames comme les avis, les forums ou les r\u00e9seaux sociaux.<\/p><p>Il est donc important de faire de la veille constamment afin de v\u00e9rifier l\u2019image v\u00e9hicul\u00e9e \u00e0 notre sujet sur le web.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4d93e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4d93e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb55e3\" data-id=\"7cb55e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c9a9a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c9a9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bdb05a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bdb05a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a79fac\" data-id=\"6a79fac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4780f90 elementor-widget elementor-widget-text-editor\" data-id=\"4780f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout est plus facile lorsque sa r\u00e9putation sur le web est g\u00e9r\u00e9e d\u00e8s le d\u00e9part de son existence sur internet. L\u2019\u00e9quipe <a href=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/\">Com&amp;Cr\u00e9a<\/a> vous conseille donc d\u2019am\u00e9liorer votre E-r\u00e9putation au plus vite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que l&rsquo;E-r\u00e9putation ? L\u2019E r\u00e9putation d\u00e9finit la r\u00e9putation d\u2019une entreprise ou d\u2019une marque. En soit, c\u2019est l\u2019identit\u00e9 et l\u2019image de ces derni\u00e8res sur internet.\u00a0L&rsquo;E-r\u00e9putation d\u2019une entreprise est indispensable, qu\u2019elle soit positive ou n\u00e9gative. Chaque client potentiel se renseigne en priorit\u00e9 sur le web via le site internet de l\u2019entreprise en question ou via les [&hellip;]<\/p>\n","protected":false},"author":731,"featured_media":3313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/users\/731"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":159,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2572\/revisions"}],"predecessor-version":[{"id":3576,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2572\/revisions\/3576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media\/3313"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media?parent=2572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/categories?post=2572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/tags?post=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}