{"id":2304,"date":"2021-01-21T08:42:20","date_gmt":"2021-01-21T07:42:20","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comandcrea\/?p=2304"},"modified":"2021-05-21T15:23:08","modified_gmt":"2021-05-21T13:23:08","slug":"creation-de-votre-charte-graphique-explication","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/2021\/01\/21\/creation-de-votre-charte-graphique-explication\/","title":{"rendered":"Cr\u00e9ation de votre charte graphique : explication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2304\" class=\"elementor elementor-2304\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81c6a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c6a45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-457863e\" data-id=\"457863e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104a6d8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"104a6d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;tada&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Cr\u00e9ation de votre charte graphique : explication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe8f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe8f7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37c1d19\" data-id=\"37c1d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e5337 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"55e5337\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-1024x683.jpg\" class=\"attachment-large size-large wp-image-2307\" alt=\"Cr\u00e9ation de votre charte graphique\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-1024x683.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-1536x1024.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-scaled.jpg 2048w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-750x500.jpg 750w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-content\/uploads\/sites\/99\/2021\/01\/female-fashion-designer-working-on-sketches-with-paint-min-174x116.jpg 174w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-572701b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"572701b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1033fe3\" data-id=\"1033fe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8c1619 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a8c1619\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le terme \u00ab charte graphique \u00bb est tr\u00e8s souvent employ\u00e9 dans le monde de la communication, mais en r\u00e9alit\u00e9 <strong>qu\u2019est-ce que c\u2019est ?<\/strong> Gr\u00e2ce \u00e0 cet article, dites adieu \u00e0 toutes vos interrogations et faites place \u00e0 l&rsquo;\u00e9laboration de la cr\u00e9ation de votre charte graphique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f43e6bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f43e6bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fee524a\" data-id=\"fee524a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac05556 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ac05556\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b4328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b4328\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c7f4c8\" data-id=\"9c7f4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d39f7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c0d39f7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">1 - Qu'est-ce que c'est ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e69799e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e69799e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-907c5db\" data-id=\"907c5db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc945c8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dc945c8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout d\u2019abord, commen\u00e7ons par d\u00e9finir ce terme. La charte graphique est un <strong>guide de r\u00e8gles<\/strong> \u00e0 respecter qui comprend l\u2019ensemble des caract\u00e9ristiques des \u00e9l\u00e9ments graphiques utilis\u00e9s par une entreprise. Ces diff\u00e9rentes caract\u00e9ristiques correspondent aux <strong>logotypes<\/strong>, aux <strong>couleurs<\/strong>, aux <strong>typographies<\/strong>, ainsi qu\u2019aux valeurs que l\u2019entreprise veut d\u00e9gager.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db0a09f\" data-id=\"db0a09f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f4c334 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0f4c334\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C\u2019est pourquoi, la cr\u00e9ation de votre charte graphique permet \u00e0 l\u2019entreprise d\u2019avoir une <strong>identit\u00e9<\/strong> <strong>visuelle<\/strong> et en cons\u00e9quence, elle permet de garder une coh\u00e9rence et une harmonisation de tous vos diff\u00e9rents supports de communication visuels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c787dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c787dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64a3e05\" data-id=\"64a3e05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1145a4e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1145a4e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-953ee09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"953ee09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc26d4\" data-id=\"2bc26d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d30a413 elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d30a413\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">2 - La charte graphique est compos\u00e9e de quoi ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6280cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6280cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9bc2bb\" data-id=\"e9bc2bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-829a643 elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"829a643\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">2- La charte graphique est compos\u00e9e de quoi ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d03a603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d03a603\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c1d7b6\" data-id=\"0c1d7b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d582 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"168d582\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comme nous l\u2019avons vu pr\u00e9c\u00e9demment, la cr\u00e9ation de votre charte graphique constitue l\u2019identit\u00e9 visuelle de votre soci\u00e9t\u00e9. Elle transmet donc de mani\u00e8re graphique l\u2019univers et les valeurs que vous souhaitez partager et mettre en avant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98408a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98408a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34144b9\" data-id=\"34144b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e97f311 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"e97f311\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;shake&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLe logo et ses d\u00e9clinaisons\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e2352e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e2352e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0be515\" data-id=\"d0be515\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fdd0cc elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2fdd0cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>a. Le logo et ses d\u00e9clinaisons<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd297d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd297d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eb39612\" data-id=\"eb39612\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3ad05 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4a3ad05\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En premier lieu, le <strong>logo<\/strong> est l\u2019\u00e9l\u00e9ment primordial de la charte graphique. En effet, on le retrouve sur tous les supports de communication tels que des cartes de visite, flyers, affiches\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4390c38\" data-id=\"4390c38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81e1acd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"81e1acd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La charte graphique, se d\u00e9finie en outre par la <strong>taille minimum<\/strong> du logo, ses <strong>proportions<\/strong>, son <strong>sens<\/strong>, ainsi que ses <strong>couleurs<\/strong>, sa <strong>typographie<\/strong> et sa <strong>forme<\/strong>. Toutes ces indications sont indispensables pour \u00e9viter que votre logo soit d\u00e9form\u00e9 voire illisible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ce0625f\" data-id=\"ce0625f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dbd79b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0dbd79b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pensez aussi aux <strong>d\u00e9clinaisons<\/strong> de votre logo principal. Il est essentiel que votre logo\u00a0 <strong>s\u2019adapte sur diff\u00e9rents supports de communication<\/strong>. Il faut donc le d\u00e9cliner sur diff\u00e9rents fonds, diff\u00e9rentes couleurs, avec ou sans cadre et d\u2019autres changements encore.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40d7871 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40d7871\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e80b21e\" data-id=\"e80b21e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ead106 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"0ead106\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;shake&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLes couleurs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e39154d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e39154d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-632c013\" data-id=\"632c013\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbdaba9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"dbdaba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>b. Les couleurs<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abca0ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abca0ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-05e3fdc\" data-id=\"05e3fdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25739d3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"25739d3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Par ailleurs, la charte graphique se compose \u00e9galement d\u2019un <strong>choix de couleurs<\/strong>. En effet, nous conseillons d\u2019avoir seulement quelques couleurs coh\u00e9rentes, qui correspondent \u00e0 vos valeurs. Il est vrai que cela permet \u00e0 vos clients de mieux <strong>m\u00e9moriser<\/strong> votre identit\u00e9 visuelle.<\/p><p>,<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d6843aa\" data-id=\"d6843aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c365e2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9c365e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En revanche, faites attention au choix de vos couleurs lors de la cr\u00e9ation de votre charte graphique. Chaque couleur poss\u00e8de une <strong>signification particuli\u00e8re<\/strong> ayant un impact positif mais \u00e9galement n\u00e9gatif sur votre client\u00e8le.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-af49741\" data-id=\"af49741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b92da elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"98b92da\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vos couleurs doivent \u00e9galement, tout comme le logo, <strong>s\u2019adapter aux nombreux supports de communication <\/strong>utilis\u00e9s. Il prend en compte les diff\u00e9rents fonds exploit\u00e9s. Enfin, vous devez \u00e9noncer dans la charte graphique les valeurs telles que <strong>RVB<\/strong> et <strong>HEXA<\/strong> de chaque couleur choisie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db5c2bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db5c2bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-795edb9\" data-id=\"795edb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40667cb elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"40667cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Cr\u00e9ation de votre charte graphique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f8cbac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f8cbac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f4141\" data-id=\"33f4141\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883e3ae elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"883e3ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;shake&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLa typographie\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf8c1b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf8c1b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6dde7\" data-id=\"2e6dde7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74657c8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"74657c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>c. La typographie<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe5cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe5cbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f9d5a2e\" data-id=\"f9d5a2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdbfe39 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fdbfe39\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La cr\u00e9ation de votre charte graphique permet aussi \u00e0 expliquer votre <strong>choix de typographie<\/strong>. En effet, vous devez d\u00e9signer vos polices d\u2019\u00e9critures. L\u2019\u00e9quipe de Com &amp; Cr\u00e9a vous conseille d\u2019en d\u00e9terminer deux ou trois maximum. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-284524e\" data-id=\"284524e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058edda elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"058edda\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vos titres sont d\u00e9finis par la premi\u00e8re typographie. La seconde, facultative, s&rsquo;utilise pour vos sous-titres. La derni\u00e8re sert pour tout vos contenus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5de1953\" data-id=\"5de1953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ec46d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"68ec46d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est \u00e9vident que tous vos choix en termes de typographie, soient <strong>coh\u00e9rents<\/strong> et <strong>agr\u00e9ables<\/strong> \u00e0 lire. La typographie ne doit surtout pas rendre le texte lourd, ce qui peut dissuader votre lecteur \u00e0 ne serait-ce que s\u2019int\u00e9resser \u00e0 votre site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac1e58a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac1e58a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cd8138\" data-id=\"0cd8138\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1560d88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1560d88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3611941 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3611941\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2dad82\" data-id=\"e2dad82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da56318 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"da56318\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;flash&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">3 - Les r\u00e8gles et interdictions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f1c7b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f1c7b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d47eda\" data-id=\"7d47eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eba2842 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eba2842\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En dernier lieu, il est indispensable lors de la cr\u00e9ation de votre charte graphique de d\u00e9terminer de mani\u00e8re claire et pr\u00e9cise les r\u00e8gles \u00e0 respecter pour une bonne identit\u00e9 visuelle. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4a78eb\" data-id=\"c4a78eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2b784 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4a2b784\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Par exemple, il faut en premier lieu \u00e9laborer une <strong>zone de protection<\/strong> du logo. Cela correspond \u00e0 l\u2019espace minimum \u00e0 conserver pour \u00e9viter de d\u00e9former ce dernier. Cette zone de protection prend en compte les espaces\u00a0 n\u00e9cessaires entre le logo et le texte.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d76c01f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d76c01f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78f0351\" data-id=\"78f0351\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d45e13d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d45e13d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N\u00e9anmoins, \u00e0 travers la charte graphique, d\u00e9finissez les <strong>interdictions<\/strong> concernant votre logo. Voici quelques exemples : modification de l\u2019homoth\u00e9tie, rognage, utilisation d\u2019autres couleurs, ainsi que la rotation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1c826f\" data-id=\"a1c826f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1943880 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1943880\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;swing&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour conclure, et si vous souhaitez voir un exemple de charte graphique, <span style=\"color: #fea858\"><a style=\"color: #fea858\" href=\"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/accueil\/\"><strong>Com &amp; Cr\u00e9a<\/strong><\/a><\/span> vous propose de jeter un \u0153il <strong><span style=\"color: #fea858\"><a style=\"color: #fea858\" href=\"https:\/\/www.anthedesign.fr\/creation-de-sites-internet\/charte-graphique\/\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/span><\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation de votre charte graphique : explication Le terme \u00ab charte graphique \u00bb est tr\u00e8s souvent employ\u00e9 dans le monde de la communication, mais en r\u00e9alit\u00e9 qu\u2019est-ce que c\u2019est ? Gr\u00e2ce \u00e0 cet article, dites adieu \u00e0 toutes vos interrogations et faites place \u00e0 l&rsquo;\u00e9laboration de la cr\u00e9ation de votre charte graphique. 1 &#8211; Qu&rsquo;est-ce [&hellip;]<\/p>\n","protected":false},"author":730,"featured_media":2323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/users\/730"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/comments?post=2304"}],"version-history":[{"count":101,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2304\/revisions"}],"predecessor-version":[{"id":3210,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/posts\/2304\/revisions\/3210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media\/2323"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/media?parent=2304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/categories?post=2304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/comandcrea\/wp-json\/wp\/v2\/tags?post=2304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}