{"id":2459,"date":"2021-01-19T10:13:21","date_gmt":"2021-01-19T09:13:21","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/com-to-pack\/?p=2459"},"modified":"2021-05-07T14:42:25","modified_gmt":"2021-05-07T12:42:25","slug":"comment-rediger-un-bon-brief","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/2021\/01\/19\/comment-rediger-un-bon-brief\/","title":{"rendered":"Comment r\u00e9diger un bon brief"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2459\" class=\"elementor elementor-2459\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a211251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a211251\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d140ba2\" data-id=\"d140ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c046797 elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"c046797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9diger un bon brief, on vous explique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ab926 elementor-widget elementor-widget-text-editor\" data-id=\"13ab926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment r\u00e9diger un bon brief ? Vous avez un projet de communication en t\u00eate et vous voulez faire appel \u00e0 nous. Ici, on vous expliquer comment r\u00e9diger un bon brief, car cela est important pour la r\u00e9ussite de votre projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63cc31a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63cc31a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-83245cd\" data-id=\"83245cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510eccb elementor-widget elementor-widget-heading\" data-id=\"510eccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le contenu d'un brief r\u00e9ussi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2100e58 elementor-widget elementor-widget-text-editor\" data-id=\"2100e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&rsquo;abord, sachez que le brief doit \u00eatre pr\u00e9cis et organis\u00e9 afin que le cr\u00e9atif puisse comprendre les enjeux et optimiser sa cr\u00e9ation. Pour cela, vous avez quatre points \u00e0 ne pas n\u00e9gliger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdec6c1 elementor-widget elementor-widget-toggle\" data-id=\"fdec6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2661\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2661\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">El\u00e9ments importants<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2661\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2661\"><p>Dans un premier temps, donnez les \u00e9l\u00e9ments concernant l&rsquo;entreprise qui vous semblent important pour la r\u00e9alisation de ce projet. Pensez donc \u00e0 pr\u00e9ciser votre secteur d&rsquo;activit\u00e9, donner les valeurs de l&rsquo;entreprise ainsi que la cible.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2662\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2662\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Message<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2662\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2662\"><p>Puis, expliquez quel type de message vous souhaitez v\u00e9hiculer. Est-il nouveau, souhaitez-vous continuer dans la m\u00eame direction que les actions de communication pr\u00e9c\u00e9dentes ?<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2663\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2663\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Imformations sur les concurrents<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2663\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2663\"><p>Ensuite, donnez des informations sur la mani\u00e8re dont communiquent les concurrents afin qu&rsquo;on puisse adopter la meilleure strat\u00e9gie.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2664\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2664\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Projets d\u00e9j\u00e0 r\u00e9alis\u00e9s <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2664\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2664\"><p>Pour finir, n&rsquo;oubliez pas de nous informer sur les projets que vous avez d\u00e9j\u00e0 r\u00e9aliser en termes de communication visuelle.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5954c0f elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"5954c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-43ae5d5\" data-id=\"43ae5d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c9d933 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c9d933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"1024\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-680x1024.jpg\" class=\"attachment-large size-large wp-image-2653\" alt=\"comment r\u00e9diger un bon brief\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-680x1024.jpg 680w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-199x300.jpg 199w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-768x1157.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-1020x1536.jpg 1020w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-600x904.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-77x116.jpg 77w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/light-bulb-1246043_1920-rotated.jpg 1275w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1063a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1063a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bbc213\" data-id=\"3bbc213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc9026b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"dc9026b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-heart\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ad0d0 elementor-widget elementor-widget-text-editor\" data-id=\"54ad0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Pensez \u00e9galement \u00e0 pr\u00e9ciser ce que vous aimez ou, au contraire, ce que vous n&rsquo;aimez pas. Cela passe \u00e9galement pas le fait de pr\u00e9ciser si vous souhaitez une <a href=\"https:\/\/www.webmarketing-com.com\/2020\/06\/18\/1403705-une-strategie-de-communication-decalee-pour-un-impact-marketing-reussi\" target=\"_blank\" rel=\"noopener\">communication d\u00e9cal\u00e9e<\/a> ou non.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5e4ec elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"4d5e4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d02fda\" data-id=\"7d02fda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0020b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2d0020b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c3050 elementor-widget elementor-widget-text-editor\" data-id=\"89c3050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Enfin, il est tr\u00e8s important de communiquer votre deadline. Cela permet au cr\u00e9atif de s&rsquo;organiser et de vous rendre le projet \u00e0 temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffe1c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffe1c65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2441371\" data-id=\"2441371\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f290315 elementor-widget elementor-widget-heading\" data-id=\"f290315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9diger un bon brief, c'est aussi...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef6e58 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"8ef6e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc181b elementor-widget elementor-widget-text-editor\" data-id=\"5cc181b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\">Vous aimez ce qu&rsquo;a fait la concurrence ? On comprends, mais si vous donnez des exemple au graphistes, donnez-en plusieurs. Pourquoi ? Car on ne peut pas recopier ce qui est fait pas un concurrent. De plus, votre entreprise est unique, on saura s&rsquo;adapter.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570ff5f elementor-widget elementor-widget-image\" data-id=\"570ff5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-1024x683.jpg\" class=\"attachment-large size-large wp-image-2663\" alt=\"comment r\u00e9diger un bon brief\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-1024x683.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-1536x1024.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920-174x116.jpg 174w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/create-3026190_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3df4be elementor-widget elementor-widget-text-editor\" data-id=\"d3df4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\">Vous pouvez demander des modifications, mais reprendre un projet enti\u00e8rement prend du temps. L&rsquo;erreur peut provenir du brief, alors si tout est \u00e0 refaire, veuillez modifier la deadline.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee0d7db\" data-id=\"ee0d7db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249f5c0 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"249f5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3ef7d elementor-widget elementor-widget-image\" data-id=\"5d3ef7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-1024x683.jpg\" class=\"attachment-large size-large wp-image-2669\" alt=\"comment r\u00e9diger un bon brief\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-1024x683.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-1536x1024.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920-174x116.jpg 174w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/time-371226_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66abe9 elementor-widget elementor-widget-text-editor\" data-id=\"e66abe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\">Derni\u00e8rement, pour \u00e9viter tout retard, envoyez des fichiers, images et textes<a href=\"https:\/\/www.techsmith.fr\/blog\/la-haute-resolution-quest-ce-que-cest\/\" target=\"_blank\" rel=\"noopener\"> de bonne r\u00e9solution<\/a> (appareil photo professionnel, fichiers sources, etc&#8230;). On gagnera un temps pr\u00e9cieux !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685d04a elementor-widget elementor-widget-image\" data-id=\"685d04a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-1024x683.jpg\" class=\"attachment-large size-large wp-image-2668\" alt=\"comment r\u00e9diger un bon brief\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-1024x683.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-300x200.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-768x512.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-1536x1024.jpg 1536w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-600x400.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920-174x116.jpg 174w, https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-content\/uploads\/sites\/102\/2021\/01\/photographer-407068_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f536a4 elementor-widget elementor-widget-spacer\" data-id=\"7f536a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d7698c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d7698c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3cf9cd\" data-id=\"e3cf9cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9c57f2 elementor-widget elementor-widget-text-editor\" data-id=\"b9c57f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9couvrir d&rsquo;autres de nos conseils, on vous invite \u00e0 vous rendre sur la page<a href=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/2021\/01\/19\/concevoir-un-bon-packaging\/\" target=\"_blank\" rel=\"noopener\"> Concevoir un bon packaging.<\/a> A tr\u00e8s vite, et pour plus de questions, contactez-nous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4220a elementor-widget elementor-widget-button\" data-id=\"4b4220a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/hello-c-est-nous\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment r\u00e9diger un bon brief, on vous explique Comment r\u00e9diger un bon brief ? Vous avez un projet de communication en t\u00eate et vous voulez faire appel \u00e0 nous. Ici, on vous expliquer comment r\u00e9diger un bon brief, car cela est important pour la r\u00e9ussite de votre projet. Le contenu d&rsquo;un brief r\u00e9ussi Tout d&rsquo;abord, [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":2702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-realisations"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/posts\/2459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/comments?post=2459"}],"version-history":[{"count":60,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/posts\/2459\/revisions"}],"predecessor-version":[{"id":3810,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/posts\/2459\/revisions\/3810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/media\/2702"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/media?parent=2459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/categories?post=2459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-to-pack\/wp-json\/wp\/v2\/tags?post=2459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}