{"id":2970,"date":"2024-04-22T11:49:43","date_gmt":"2024-04-22T09:49:43","guid":{"rendered":"https:\/\/pigier-lyon.com\/blogs\/com-games\/?p=2970"},"modified":"2024-04-22T11:50:04","modified_gmt":"2024-04-22T09:50:04","slug":"top-10-des-tendances-publicitaire-dans-le-jeu","status":"publish","type":"post","link":"https:\/\/pigier-lyon.com\/blogs\/com-games\/top-10-des-tendances-publicitaire-dans-le-jeu\/","title":{"rendered":"Top 10 des tendances publicitaire dans le jeu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2970\" class=\"elementor elementor-2970\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f2cd3f7 elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f2cd3f7\" data-element_type=\"section\" data-e-type=\"section\" 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xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-2e0989ad\" class=\"hfe-nav-menu\"><li id=\"menu-item-2244\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"http:\/\/*\" class = \"hfe-menu-item\">Acceuil<\/a><\/li>\n<li id=\"menu-item-2245\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"http:\/\/*\" class = \"hfe-menu-item\">L&rsquo;agence<\/a><\/li>\n<li id=\"menu-item-2246\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"http:\/\/*\" class = \"hfe-menu-item\">Nos services<\/a><\/li>\n<li id=\"menu-item-2247\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"http:\/\/*\" class = \"hfe-menu-item\">Nous contacter<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-339c6c9e elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"339c6c9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c6829af elementor-align-right elementor-button-info elementor-widget elementor-widget-button\" data-id=\"5c6829af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1a34d03 e-flex e-con-boxed e-con e-parent\" data-id=\"1a34d03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6341d0 elementor-widget elementor-widget-heading\" data-id=\"c6341d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Top 10 des tendances publicitaires dans les jeux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b993a e-flex e-con-boxed e-con e-parent\" data-id=\"49b993a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49312e2 elementor-widget elementor-widget-image\" data-id=\"49312e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image.jpg\" class=\"attachment-full size-full wp-image-3008\" alt=\"\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image.jpg 1024w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image-300x300.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image-150x150.jpg 150w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image-768x768.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image-60x60.jpg 60w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image-600x600.jpg 600w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/image-100x100.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f52369f e-flex e-con-boxed e-con e-parent\" data-id=\"f52369f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b28506f elementor-widget elementor-widget-spacer\" data-id=\"b28506f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4142d0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4142d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c80289c elementor-widget elementor-widget-text-editor\" data-id=\"c80289c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0px;font-style: normal;font-size: 12px;line-height: normal\"><strong><span style=\"font-size: 12pt\">Avec l&rsquo;\u00e9volution constante de la technologie et des habitudes des consommateurs, la publicit\u00e9 dans les jeux vid\u00e9o continue de se transformer. Cet article explore les dix principales tendances publicitaires dans les jeux, qui fa\u00e7onnent ce paysage dynamique, offrant aux marques de nouvelles opportunit\u00e9s pour engager les joueurs de mani\u00e8re innovante et efficace.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3285ec6 e-flex e-con-boxed e-con e-parent\" data-id=\"3285ec6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf7ef9 elementor-widget elementor-widget-spacer\" data-id=\"fdf7ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a66e8 e-flex e-con-boxed e-con e-parent\" data-id=\"82a66e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bef53ac elementor-widget elementor-widget-heading\" data-id=\"bef53ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendances publicitaires 1 : Publicit\u00e9 native int\u00e9gr\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ce2652 e-flex e-con-boxed e-con e-parent\" data-id=\"6ce2652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196eaf3 elementor-widget elementor-widget-spacer\" data-id=\"196eaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d1bca5 e-flex e-con-boxed e-con e-parent\" data-id=\"0d1bca5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93558a2 elementor-widget elementor-widget-text-editor\" data-id=\"93558a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les publicit\u00e9s sont de plus en plus int\u00e9gr\u00e9es de mani\u00e8re native dans les jeux, apparaissant comme des \u00e9l\u00e9ments du jeu lui-m\u00eame plut\u00f4t que comme des interruptions. Cela augmente l&rsquo;acceptation par les joueurs en am\u00e9liorant l&rsquo;immersion plut\u00f4t que de la perturber.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da748e e-flex e-con-boxed e-con e-parent\" data-id=\"6da748e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e391d elementor-widget elementor-widget-image\" data-id=\"d7e391d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"439\" height=\"115\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pub-fifa.jpeg\" class=\"attachment-full size-full wp-image-3055\" alt=\"Tendances publicitaires dans les jeux vid\u00e9o\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pub-fifa.jpeg 439w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pub-fifa-300x79.jpeg 300w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c59b3 e-flex e-con-boxed e-con e-parent\" data-id=\"45c59b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b56bb elementor-widget elementor-widget-text-editor\" data-id=\"b8b56bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le jeu populaire <a href=\"https:\/\/www.ea.com\/fr-fr\/games\/fifa\" target=\"_blank\" rel=\"noopener\">FIFA<\/a>, les panneaux publicitaires autour du terrain de football affichent des annonces du monde r\u00e9el qui changent dynamiquement, imitant ce que vous verriez dans un stade r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45fe8ce e-flex e-con-boxed e-con e-parent\" data-id=\"45fe8ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d78f357 elementor-widget elementor-widget-spacer\" data-id=\"d78f357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-695eb22 e-flex e-con-boxed e-con e-parent\" data-id=\"695eb22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cffb9d elementor-widget elementor-widget-heading\" data-id=\"2cffb9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendances publicitaires 2 : Exploitation de la r\u00e9alit\u00e9 augment\u00e9e et virtuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9394b e-flex e-con-boxed e-con e-parent\" data-id=\"ce9394b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea63ca elementor-widget elementor-widget-text-editor\" data-id=\"3ea63ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La r\u00e9alit\u00e9 augment\u00e9e (RA) et la r\u00e9alit\u00e9 virtuelle (RV) offrent des opportunit\u00e9s uniques pour des campagnes publicitaires immersives, permettant aux marques de cr\u00e9er des exp\u00e9riences plus engageantes et m\u00e9morables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9ddb3a e-flex e-con-boxed e-con e-parent\" data-id=\"a9ddb3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a912d elementor-widget elementor-widget-image\" data-id=\"57a912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pokemon-go-pokestop.jpg\" class=\"attachment-full size-full wp-image-3062\" alt=\"Tendances publicitaires dans les jeux vid\u00e9o\" srcset=\"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pokemon-go-pokestop.jpg 800w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pokemon-go-pokestop-300x169.jpg 300w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pokemon-go-pokestop-768x432.jpg 768w, https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-content\/uploads\/sites\/167\/2024\/04\/pokemon-go-pokestop-600x338.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-718485d e-flex e-con-boxed e-con e-parent\" data-id=\"718485d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4177d elementor-widget elementor-widget-text-editor\" data-id=\"5c4177d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans Pok\u00e9mon GO, les entreprises peuvent sponsoriser des <a href=\"https:\/\/www.pokebip.com\/page\/jeuxvideo\/pokemon_go\/emplacements-sponsorises\" target=\"_blank\" rel=\"noopener\">Pok\u00e9Stops<\/a> et des ar\u00e8nes, o\u00f9 les joueurs utilisent la r\u00e9alit\u00e9 augment\u00e9e pour interagir avec des Pok\u00e9mon dans des lieux r\u00e9els associ\u00e9s \u00e0 des marques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e4f064 e-flex e-con-boxed e-con e-parent\" data-id=\"1e4f064\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d745a elementor-widget elementor-widget-spacer\" data-id=\"47d745a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2192fe e-flex e-con-boxed e-con e-parent\" data-id=\"e2192fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ea452 elementor-widget elementor-widget-heading\" data-id=\"b9ea452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendances publicitaires 3 : Utilisation accrue de l'intelligence artificielle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a44ba1 e-flex e-con-boxed e-con e-parent\" data-id=\"7a44ba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3801511 elementor-widget elementor-widget-text-editor\" data-id=\"3801511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;intelligence artificielle (IA) permet un ciblage plus pr\u00e9cis et une personnalisation des publicit\u00e9s bas\u00e9es sur le comportement et les pr\u00e9f\u00e9rences des joueurs, rendant les annonces plus pertinentes pour chaque utilisateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5db24e e-flex e-con-boxed e-con e-parent\" data-id=\"a5db24e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be5b43 elementor-widget elementor-widget-text-editor\" data-id=\"8be5b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans les jeux mobiles comme Candy Crush, l&rsquo;IA analyse les habitudes de jeu pour proposer des publicit\u00e9s personnalis\u00e9es de boosters ou d&rsquo;autres avantages au moment le plus susceptible de susciter un achat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Menu Acceuil L&rsquo;agence Nos services Nous contacter D\u00e9marrer Top 10 des tendances publicitaires dans les jeux Avec l&rsquo;\u00e9volution constante de la technologie et des habitudes des consommateurs, la publicit\u00e9 dans les jeux vid\u00e9o continue de se transformer. Cet article explore les dix principales tendances publicitaires dans les jeux, qui fa\u00e7onnent ce paysage dynamique, offrant aux [&hellip;]<\/p>\n","protected":false},"author":1002,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2970","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/posts\/2970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/users\/1002"}],"replies":[{"embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/comments?post=2970"}],"version-history":[{"count":10,"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/posts\/2970\/revisions"}],"predecessor-version":[{"id":3072,"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/posts\/2970\/revisions\/3072"}],"wp:attachment":[{"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/media?parent=2970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/categories?post=2970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pigier-lyon.com\/blogs\/com-games\/wp-json\/wp\/v2\/tags?post=2970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}