{"id":1704,"date":"2020-05-08T13:34:41","date_gmt":"2020-05-08T11:34:41","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comception\/?p=1704"},"modified":"2020-05-17T19:38:52","modified_gmt":"2020-05-17T17:38:52","slug":"le-reputation","status":"publish","type":"post","link":"http:\/\/pigier-lyon.com\/blogs\/comception\/2020\/05\/08\/le-reputation\/","title":{"rendered":"L&rsquo;E-r\u00e9putation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1704\" class=\"elementor elementor-1704\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-943b343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"943b343\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-691c56f\" data-id=\"691c56f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1770121 elementor-widget elementor-widget-image\" data-id=\"1770121\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"855\" height=\"561\" src=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/05\/Fotolia_74992239_S.jpg\" class=\"attachment-large size-large wp-image-2326\" alt=\"E r\u00e9putation\" srcset=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/05\/Fotolia_74992239_S.jpg 855w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/05\/Fotolia_74992239_S-300x197.jpg 300w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/05\/Fotolia_74992239_S-768x504.jpg 768w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/05\/Fotolia_74992239_S-457x300.jpg 457w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/05\/Fotolia_74992239_S-600x394.jpg 600w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1c2014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1c2014\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b959e87\" data-id=\"b959e87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51fae31 elementor-widget elementor-widget-heading\" data-id=\"51fae31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Diff\u00e9rence entre r\u00e9putation et e-r\u00e9putation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-927e418 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"927e418\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5195548\" data-id=\"5195548\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4e72c elementor-widget elementor-widget-text-editor\" data-id=\"6a4e72c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 12pt;line-height: 115%;color: #000000\">L\u2019e-r\u00e9putation repr\u00e9sente une \u00e9volution de la r\u00e9putation.<\/span><\/p><p style=\"text-align: justify\"><span style=\"font-size: 12pt;color: #000000\"><span style=\"line-height: 115%\">Avant les r\u00e9seaux sociaux, les entreprises\u00a0effectuaient une communication descendante, elles g\u00e9raient elle-m\u00eame leur r\u00e9putation. Le consommateur ne pouvait pas faire un retour \u00e0 une marque (<\/span><span style=\"line-height: 115%\">sauf service client, la poste\u2026<\/span><span style=\"line-height: 115%\">).<\/span><\/span><\/p><div><span style=\"font-size: 12pt;line-height: 115%;color: #000000\">Aujourd\u2019hui nous sommes dans une logique ou le client \u00e9value directement sur les r\u00e9seaux les entreprises et produits (ex: commentaire, vid\u00e9o\u2026).<\/span><\/div><div><span style=\"font-size: 12pt;line-height: 115%;color: #000000\">\u00a0<\/span><\/div><p style=\"text-align: justify\"><span style=\"font-size: 12pt;color: #000000\"><span style=\"line-height: 115%\">La r\u00e9putation<\/span><span style=\"line-height: 115%\"> est en lien avec l\u2019image bonne ou mauvaise d&rsquo;une entreprise. La r\u00e9putation peut se d\u00e9finir comme l\u2019\u00e9valuation sociale que l\u2019on fait de quelque chose ou de quelqu\u2019un. <\/span><span style=\"line-height: 115%\">En bourse la r\u00e9putation d\u2019une entreprise est tr\u00e8s importante. <br \/><\/span><\/span><\/p><p style=\"text-align: justify\"><span style=\"font-size: 12pt;color: #000000\"><span style=\"line-height: 115%\">L\u2019e-r\u00e9putation regroupe toutes les expressions num\u00e9riques d\u2019une r\u00e9putation. Cela concerne toutes les manifestations d\u2019une \u00e9valuation sociale faite de quelque chose ou de quelqu\u2019un par ou via le num\u00e9rique.<\/span><\/span><\/p><p style=\"text-align: justify\"><span style=\"font-size: 12.0pt;line-height: 115%\"><span style=\"color: #000000\">Le community manager va g\u00e9rer la e-r\u00e9putation.<\/span><\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-368b576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"368b576\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-813dc31\" data-id=\"813dc31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24b30b5 elementor-widget elementor-widget-heading\" data-id=\"24b30b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les enjeux de l'e-r\u00e9putation pour les marques<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-486ea89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486ea89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abdd995\" data-id=\"abdd995\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b84e05 elementor-widget elementor-widget-text-editor\" data-id=\"9b84e05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt;color: #000000\"><span style=\"line-height: 115%\">La communication<\/span><span style=\"line-height: 115%\">\u00a0: le client est le meilleur ambassadeur ou le pire d\u00e9tracteur. Ils sont plus aptes \u00e0 se plaindre qu\u2019\u00e0 valoriser une marque.\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/><\/span><\/span><\/p><p class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify;text-indent: -18.0pt\"><span style=\"font-size: 12pt;color: #000000\"><span style=\"line-height: 115%\">\u00a0\u00a0 L\u2019influence<\/span><span style=\"line-height: 115%\">\u00a0: quel levier va nous donner envie d\u2019acheter le produit. L\u2019influence passe aussi par les avis et il est plus simple de poser un avis n\u00e9gatif qu&rsquo;un avis positif. Pour avoir un avis positif, il faut envoyer un produit et demander un retour.<\/span><\/span><\/p><p class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify;text-indent: -18.0pt\"><span style=\"font-size: 12pt;color: #000000\"><span style=\"line-height: 115%\">\u00a0\u00a0\u00a0 Le<\/span><span style=\"line-height: 115%\"> recrutement\u00a0: L&rsquo;entreprise pour attirer les bons profils au bon moment, doit leur donner envie de la rejoindre.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53773d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53773d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e463040\" data-id=\"e463040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc548a elementor-widget elementor-widget-heading\" data-id=\"7bc548a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">les risques<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f24cf9 elementor-widget elementor-widget-text-editor\" data-id=\"3f24cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt\">L\u2019exposition d\u2019une entreprise sur internet peux repr\u00e9senter des risques pour les entreprises, si elles n\u2019arrivent pas \u00e0 ma\u00eetriser son e-r\u00e9putation. <br \/><\/span><\/p><p><span style=\"font-size: 12pt\">Si une soci\u00e9t\u00e9 vient \u00e0 n\u00e9gliger sa popularit\u00e9 sur internet trop longtemps, les cons\u00e9quences peuvent \u00eatre dramatiques. Il n\u2019est pas rare que des entreprises arr\u00eatent leurs activit\u00e9s ou que des marques soient boycott\u00e9es suite \u00e0 des propos ou des commentaires n\u00e9gatifs de la part des consommateurs. <br \/><\/span><\/p><p><span style=\"font-size: 12pt\">Internet va tr\u00e8s vite un message est diffus\u00e9 extr\u00eamement rapidement si le message est n\u00e9gatif, il peut influencer l\u2019entreprise et son image aupr\u00e8s des consommateurs.<\/span><\/p><p><span style=\"font-size: 12pt\">Il est donc extr\u00eamement important de bien g\u00e9rer ses messages et son image en ligne.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44c11d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c11d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9afa9e4\" data-id=\"9afa9e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85609c elementor-widget elementor-widget-heading\" data-id=\"e85609c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N'h\u00e9sitez pas \u00e0 lire nos autres articles sur notre blog <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6af9546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6af9546\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d256e\" data-id=\"44d256e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13807cd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"13807cd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Diff\u00e9rence entre r\u00e9putation et e-r\u00e9putation L\u2019e-r\u00e9putation repr\u00e9sente une \u00e9volution de la r\u00e9putation. Avant les r\u00e9seaux sociaux, les entreprises\u00a0effectuaient une communication descendante, elles g\u00e9raient elle-m\u00eame leur r\u00e9putation. Le consommateur ne pouvait pas faire un retour \u00e0 une marque (sauf service client, la poste\u2026). Aujourd\u2019hui nous sommes dans une logique ou le client \u00e9value directement sur les&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pigier-lyon.com\/blogs\/comception\/2020\/05\/08\/le-reputation\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":428,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1704"}],"collection":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/users\/428"}],"replies":[{"embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":57,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"predecessor-version":[{"id":2794,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1704\/revisions\/2794"}],"wp:attachment":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}