{"id":1700,"date":"2020-02-12T11:13:23","date_gmt":"2020-02-12T10:13:23","guid":{"rendered":"http:\/\/pigier-lyon.com\/blogs\/comception\/?p=1700"},"modified":"2020-05-14T10:07:19","modified_gmt":"2020-05-14T08:07:19","slug":"community-manager","status":"publish","type":"post","link":"http:\/\/pigier-lyon.com\/blogs\/comception\/2020\/02\/12\/community-manager\/","title":{"rendered":"Le poste de community manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1700\" class=\"elementor elementor-1700\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d7b352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d7b352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11ff32c\" data-id=\"11ff32c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8ccfc4 elementor-widget elementor-widget-image\" data-id=\"b8ccfc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"990\" height=\"363\" src=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/02\/arton91538.png\" class=\"attachment-large size-large wp-image-1992\" alt=\"\" srcset=\"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/02\/arton91538.png 990w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/02\/arton91538-300x110.png 300w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/02\/arton91538-768x282.png 768w, http:\/\/pigier-lyon.com\/blogs\/comception\/wp-content\/uploads\/sites\/75\/2020\/02\/arton91538-600x220.png 600w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a2afd elementor-widget elementor-widget-heading\" data-id=\"93a2afd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-302d299 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"302d299\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76cf5db\" data-id=\"76cf5db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddf033 elementor-widget elementor-widget-text-editor\" data-id=\"8ddf033\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Le Community Manager est avant tout le repr\u00e9sentant, l\u2019ambassadeur d\u2019une marque, d\u2019une soci\u00e9t\u00e9 ou m\u00eame d\u2019un produit sur internet. Poste strat\u00e9gique, son r\u00f4le consiste \u00e0 parler et surtout faire parler de son entreprise et de ses produits sur le web en intervenant \u00e0 la fois sur la veille d\u2019informations, la mise en place de contenus ainsi que la cr\u00e9ation et l\u2019animation de communaut\u00e9s.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609fd04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"609fd04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73d48ad\" data-id=\"73d48ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30fa782 elementor-widget elementor-widget-heading\" data-id=\"30fa782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">les missions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-960ec0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"960ec0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9163c3f\" data-id=\"9163c3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d30a72b elementor-widget elementor-widget-text-editor\" data-id=\"d30a72b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Les entreprises recrutent un community manager pour trois raisons principales : accro\u00eetre la notori\u00e9t\u00e9 de la firme, acqu\u00e9rir de nouveaux clients et fid\u00e9liser les clients. Suivent la gestion de la relation client (CRM), le recrutement et le travail autour de la marque employeur. Par ordre de temps pass\u00e9 par semaine, voici g\u00e9n\u00e9ralement les diff\u00e9rentes fonctions du gestionnaire de communaut\u00e9s, plus commun\u00e9ment appel\u00e9 community manager :<\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Veille vis-\u00e0-vis de l&rsquo;environnement de l&rsquo;entreprise, ses concurrents, l&rsquo;actualit\u00e9, les remarques de clients ou prospects (e-r\u00e9putation)<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Animation de communaut\u00e9s (r\u00e9seaux sociaux, communaut\u00e9s internes, dispers\u00e9es ou h\u00e9berg\u00e9es par l&rsquo;entreprise)<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">R\u00e9daction de contenus (articles de blog&#8230;)<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Contacts avec d&rsquo;autres blogs et les communaut\u00e9s<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Cr\u00e9ations diverses (photos, vid\u00e9os)<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Contacts avec les clients de l&rsquo;entreprise<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Ev\u00e9nements (conception, mise en place, communication en rapport&#8230;)<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div>\n<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Formations des salari\u00e9s<\/span><\/div>\n<ul type=\"disc\">\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d4339e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d4339e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da3f8d2\" data-id=\"da3f8d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-467bf5f elementor-widget elementor-widget-heading\" data-id=\"467bf5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les comp\u00e9tences \u00e0 poss\u00e9der<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e62072 elementor-widget elementor-widget-text-editor\" data-id=\"5e62072\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Sens de l\u2019\u00e9coute, sens du contact, empathie, bonne dimension relationnelle.<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Curiosit\u00e9 intellectuelle, tr\u00e8s bonne culture g\u00e9n\u00e9rale.<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Autonomie, diplomatie, rigueur.<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Qualit\u00e9s r\u00e9dactionnelles.<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Go\u00fbt prononc\u00e9 pour les nouveaux m\u00e9dias, les r\u00e9seaux sociaux et bien s\u00fbr le net.<\/span><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\"><br><\/span><\/div><div><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">Compr\u00e9hension des enjeux \u00e9conomiques de l\u2019entreprise et de ses pouvoirs.<\/span><\/div><ul type=\"disc\">\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0d097 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e0d097\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d29687\" data-id=\"7d29687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2958626 elementor-widget elementor-widget-heading\" data-id=\"2958626\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La r\u00e9mun\u00e9ration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fd158 elementor-widget elementor-widget-text-editor\" data-id=\"43fd158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"font-size: 12.0pt;line-height: 107%;font-family: 'Times New Roman',serif\">La r\u00e9mun\u00e9ration des community managers est tr\u00e8s h\u00e9t\u00e9rog\u00e8ne. 70% des professionnels en CDI gagnent entre 20 000 et 40 000 euros annuel. Les salaires sont \u00e9galement tr\u00e8s vari\u00e9s pour les contrats en freelance : 48% facturent moins de 200 euros par jour de travail, lorsque 30 % d\u00e9passent les 300 euros quotidiens. Notons \u00e9galement que les r\u00e9mun\u00e9rations sont plus \u00e9lev\u00e9es en r\u00e9gion parisienne, et que les diff\u00e9rences sont marqu\u00e9es entre les community managers juniors et seniors. Il existe \u00e9galement des \u00e9carts entre les salaires des hommes et des femmes au sein de la profession, li\u00e9es en partie \u00e0 des diff\u00e9rences d&rsquo;exp\u00e9rience (37% des femmes ont moins de 2 ans d&rsquo;exp\u00e9rience, contre 25% des hommes). En moyenne, un community manager gagne un peu plus de 25 000 euros brut par an.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8087624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8087624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b297f6\" data-id=\"9b297f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd8f19f elementor-widget elementor-widget-heading\" data-id=\"bd8f19f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N'h\u00e9sitez par \u00e0 lire nos autres articles sur notre blog !\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebd5575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebd5575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298f4a9\" data-id=\"298f4a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c38d97 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0c38d97\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9finition Le Community Manager est avant tout le repr\u00e9sentant, l\u2019ambassadeur d\u2019une marque, d\u2019une soci\u00e9t\u00e9 ou m\u00eame d\u2019un produit sur internet. Poste strat\u00e9gique, son r\u00f4le consiste \u00e0 parler et surtout faire parler de son entreprise et de ses produits sur le web en intervenant \u00e0 la fois sur la veille d\u2019informations, la mise en place de&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pigier-lyon.com\/blogs\/comception\/2020\/02\/12\/community-manager\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":428,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1700","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/users\/428"}],"replies":[{"embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":9,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"predecessor-version":[{"id":2376,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/posts\/1700\/revisions\/2376"}],"wp:attachment":[{"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pigier-lyon.com\/blogs\/comception\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}